Bruce Clay Blog : 2/3 : SEO NewsletterMarch 30, 2012
The SEO Newsletter this month delivered to a range of reader interests.
- Learn how to mark up videos with Schema.org for enhanced search engine results if you’re in the technical trenches.
INTERNATIONAL: Google Launches Schema.org Markup for Videos
- For readers in Europe looking to up their Internet marketing game, there’s a calendar of the year’s SEM industry conferences and events.
INTERNATIONAL: Best SEO Events in Europe in 2012
- You’ll find a comprehensive wrap-up of the news and presentation takeaways out of SMX West.
BACK TO BASICS: SMX West 2012 Highlights and Post-Show Analysis
- Of special note, we’re proud to say that March’s newsletter was the 100th volume! We’ve reflected on the characteristics that drive the newsletter’s success, providing more than 15,000 subscribers with industry-leading news every month for eight years running.
SEO Newsletter Turns 100! The Evolution of a Company Newsletter, Eight Years in the Making
January 26, 2012
Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere.
If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month.
So, without further adieux, here are the highlights of January’s SEO Newsletter.
December 2, 2011
Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?
All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Don’t miss the tips for this months trends in Web marketing plus foundational concepts in our SEO Newsletter this month.
October 24, 2011
Many businesses spend hours upon hours of blood, sweat and tears on their newsletters (I speak from first-hand bloodletting, sweating, crybaby experience). But what many businesses may not be doing on a regular basis is tracking and measuring their newsletter efforts, to ensure they get the most out of what they put into it. A newsletter should have a clearly defined purpose, goals and metrics, to ensure that all those efforts work for your business, not against it. If you’re looking for some insight into how to get a handle on your newsletter ROI and its metrics, read on, because that’s what we’re here to talk about today.
Read more of 4 Steps to Understanding the ROI of Your Newsletter.
October 19, 2011
Each month we put together a snapshot of our industry that reflects important moves in the Internet and technology space and provides useful knowledge that our colleagues in the Internet marketing industry can use in their strategic or day-to-day SEO, PPC and SMM practice. It’s called the SEO Newsletter, and the October issue materialized this week.
Well, for the most part.
We apologize to readers for some technical difficulties that resulted in a couple of the articles turning up 404 pages. All that’s been fixed now and there are four fresh pieces available for viewing, from a simple but sophisticated formula for calculating the dollar value of higher rankings to a survey of the current state of Internet usage and marketing opportunities in the super-engaged Japanese market.
August 23, 2011
We’ve got an action-packed newsletter coming to you, set to hit inboxes in the next hour! In our August newsletter, you’ll find essential advice on optimizing your site for local searches, an exclusive interview with Internet marketing pioneer Bruce Clay, and a guide to creating infographics that will grab your visitors’ attention.
April 20, 2011
The April SEO Newsletter is hot off the presses, and this month, we talk about the development of online business and the Internet marketing industry in India, with some interesting facts and a special guest interview with the managing director of Bruce Clay India.
We also discuss the mutually beneficial relationship of an agency and in-house marketer, and how the two together can create stellar SEO plans that actually strengthen the strategy versus just having one or the other working on the plan.
Today, we’re going to talk about the development of Internet marketing globally with some additional thoughts on the topic by Bruce Clay. We’ll look at how the progression of the discipline varies from country to country, but almost always follows a pendulum-type swing from full-service agency to consulting and back again, as the knowledge and skills transfer from the experts to the in-house marketer.
March 18, 2011
Let’s hope you got your fill of green beer, green food or whatever type of green thing you indulged in for this St. Patty’s Day. Can I give a quick shout out to my grandma who celebrated her birthday on the day of leprechauns? Love you, Grandma! OK, enough self-serving content, now let me serve you up a delicious dish of Friday Recap.
January 21, 2011
How should I sum up this week at Bruce Clay, Inc.? I guess “educational” describes it best. We published this month’s edition of the SEO Newsletter, with 2011 predictions on the state of search from Bruce, an in-depth article on cloaking from the Australia BCI offices and lots more information for our loyal readers.
Read more from the Friday Recap: Onwards and Upwards.
January 14, 2011
The writers’ room is experiencing a flurry of activity because we’re working hard to put together this month’s SEO Newsletter, which will have some great articles from Bruce Clay himself on the search year in preview, an article from Bruce Clay Australia on cloaking and a piece on international search – woohoo! Stay tuned early next week for its arrival. That said, let’s do a Friday Recap!
Read more of Friday Recap: Time Crunch Edition.