Relevance: Good for SEO, Good for YOU

Growing up, I always thought of my dad as Mr. Tech, spending a Saturday afternoon fiddling to fix the vacuum cleaner or hooking up new gear for the family sound system.

I’d later hear stories of him attending a technical institute to learn the inner workings of the VCR. The punch line of the story is that he spent the last $400 in the newlyweds’ bank account to register for the class, pulled apart the pieces of their VCR like some eager clockmaker, and then artfully put the pieces of the VCR back together… as a trash pile.

Twenty years later and I’m his go-to girl for anything done on a computer or online. My e-mail address is his e-mail address. While on trips he asks me to look up locations with the help of my magic square (read: iPhone). And more than once he’s asked me to buy his concert tickets online because Ticketmaster has forsaken him and his brick-and-mortar brood.

He was the first guy on the block to get a laser disk player and he’ll be the last guy on earth to sign up for Netflix. How is it that a once technically adventurous man became such a technophobe?

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