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SES New York 2011 Archives - Bruce Clay, Inc. Blog

December 30, 2011

Best of Search Conferences 2011: Day 3

Search and Social Hawaii: Keynote with Bruce Clay

Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

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March 24, 2011

Placement Matters: How Eye-Tracking Helps Improve Display Advertising — SES New York 2011

Eye tracking

Running from session to session today. This is cray-cray.

# Moderator:
Kate Kaye, Senior Editor, ClickZ News

# Speakers:
Kim Krause Berg, LiBeckim.com
Leslie Chacon, Founder, User First

Nothing is working right now. The wifi is slow, so is WordPress and my computer. Argh. On the other hand, this is the first all female panel I’ve seen at this show. Happiness is me.

Read more from Placement Matters: How Eye-Tracking Helps Improve Display Advertising




Music & Search Engine Marketing: Quality Score & The Volume Game — SES New York 2011

Music & Search Engine Marketing: Quality Score & The Volume Game

Last day, first session. Still without a bagel. Last night, I was assaulted by hail. New York, you are on notice.

However, we’ve got a couple of sessions today that I picked because they just sounded so different than the norm and I’m actually excited about them. This is the first of them and here’s the panel.

* Moderator:
Jeff Ferguson, CEO, Fang Digital
* Speakers:
Paul Szymanski, Search Engine Marketing Manager, Sony Music Entertainment
Clayburn Griffin, Social Media Director, Promediacorp, @Clayburn
* Avi Wilensky is sitting in for the Q&A portion, @aviw

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March 23, 2011

Social Media Solutions on a Budget — SES New York 2011

SES Panel: Social Media on a Budget Session

End of the day. I’m dragging. I’ll bet it’s because I don’t have a bagel. But what I do have is one more session and hopefully just enough battery to cover it.

Let’s get right to is. This is Social Media Solutions on a Budget and these are your panelists:

* Moderator:
Greg Jarboe, President & Co-Founder, SEO-PR
* Speakers:
Jason Yormark, VP of Marketing and Social Media, Strategies 360
Jeffrey Harmon, Chief Marketing Officer, Orabrush

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Analytics for the Latino Markets — SES New York 2011

Panel: analytics for latino markets

Analytics sessions, like legal sessions and eye-tracking sessions, are my catnip. I just can’t resist them, no matter how much I try. Which is why we’re here in our second analytics session in a row. Ready?

* Moderator:
Nancy Keene, Associate Media Director, Digital MV42° | MediaVest
* Speakers:
Fernando Rodriguez, CEO, Terra Networks
Paul Lima, CEO, Lima Consulting
Armando Rodriguez, General Manager, Yahoo! Hispanic Americas

Now that you’ve got the players, let’s get right to the game. (Opening Day at Dodger Stadium is 8 days. Oh yeah.)

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Meaningful SEO Metrics: Going Beyond the Numbers — SES New York 2011

SES Panel: Meaningful SEO Metrics

There were cream puffs for dessert today. You know what there wasn’t? Bagels.

Yes, this is a thing now.

But onwards and upwards, ladies and gents. It’s time for more analytics. In case you didn’t get enough Matthew Bailey yesterday (and really, who could get enough Matt Bailey?), he’s here with moderator Mark Jackson, SEW Expert & President/CEO, VIZION Interactive and fellow speakers Ulli Muenker, Search Marketing Manager, Bloomberg / BusinessWeek and Jim Yu, Founder & CEO, BrightEdge. We’re talking SEO metrics that don’t suck.

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Reaching Latinos through SEO — SES New York 2011

SES Speaker Rafael Hernandez

Second session of the Latino track. Still no bagel. Out of coffee. Making this short. Here’s the line up.

* Moderator:
Ivan Braiker, CEO, Hipcricket

* Speakers:
Rafael E. Hernandez, Sales Manager, AudienceScience, @digital_ralph
Matias Perel, Founder and CEO, Latin3

We’re jumping right in with Rafael Hernandez.

Read more from Reaching Latinos through SEO




Focus Latino: Introduction and Opening Keynote — SES New York 2011

US Hispanics channels

It’s Day Two of SES New York. We’re here in our first session today the opening session of the Focus Latino track. This introduction and keynote will lead off a whole day of Hispanic and Latin focused products and issues. Some of it I’ll be covering so stick around.

So it’s 6:30 am back home in California but it’s 9:30 here and we’re ready to start. The coffee remains decent, the power remains non-existent and no one has given me a bagel. Why? I guess because they like living on the edge.

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March 22, 2011

Confidently Predicting ROI for SEO — SES New York 2011

SES New York 2011

Another session, another solo presentation. Now that we’ve learned to set up our analytics correctly Chris Boggs (Director, SEO, Rosetta) will teach us all about determining ROI for SEO. You want that, right? Or maybe you just like throwing money around. (In which case, throw some my way.)

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Analytics RX: Diagnosis and Recovery — SES New York 2011

Matt Bailey

After a quick but tasty cookie lunch, we’re back in sessions. This time we’re hanging out with Lisa’s favorite Matt. Matthew Bailey, SES Advisory Board & President, Site Logic Marketing. Matt’s going to be laying down the law on how analytics should be handled when you take on a new client. Excited? You should be.

Read more from Analytics RX: Diagnosis and Recovery




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