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SMX Advanced 2011 Archives : Bruce Clay Blog

December 30, 2011

Best of Search Conferences 2011: Day 3

Search and Social Hawaii: Keynote with Bruce Clay

Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

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June 10, 2011

SMX Advanced 2011 Coverage Wrap up

We’re back from a wonderful week in Seattle at my favorite conference, SMX Advanced. Schema.org, Panda 2.2 and Periodic Table were all hot topics over the last few days. If you missed all the coverage while it was going on, never fear, we’ve wrapped it all up below.

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June 8, 2011

Advanced Keyword Research Tools — SMX Advanced

SMX

In this session, we’ll go beyond the ordinary normal keyword research tools and methods for targeting keywords. This is a big panel of folks up here. Our friend Keri Morgret is usually behind the laptop, liveblogging sessions; but today, this is her first time as a speaker – go Keri! Chris Sherman is telling us Bing is sponsoring the WiFi today; however, I can’t connect to it.

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Keynote: Confluence of Social Data & Search — SMX Advanced

SMX

Morning! The days are quickly blending together in a flurry of dinners, lunches, drinks, parties, sessions and conversations.

Today we have Stefan Weitz, director at Bing (which, by the way, hosted a somewhat misplaced hip hop act at their party last night) who will discuss the significance of social and the Web.

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Yes Virginia, Tweeting is SEO – SMX Advanced

SEO minds meet Social minds.

The social signals are brewing in Seattle with the session ‘Yes Virginia, Tweeting is SEO’ powered by an expert panel poised to reveal the secret SEO sauce of Twitter.

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June 7, 2011

You & A with Matt Cutts – SMX Advanced

Matt Cutts and Danny Sullivan

We are here now with Matt Cutts for a question-and-answer session and boy, it’s packed! Moderator is Danny Sullivan on this one.

Danny is singing a tune to Mr. Rogers about Matt — I think you had to be here to get the full experience. He and Danny are putting on custom Google Vans shoes now a la Mr. Rogers Neighborhood.

Danny just unveiled the third guest in the other chair — a giant stuffed panda. And now panda foot stools. Wow, this is a whole skit. Danny just said “Panda does what panda wants” — a honeybadger reference (if you haven’t seen that video on YouTube, go there).

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Use Searcher Personas to Connect SEO to Conversion — SMX Advanced

SMX

Hi kids — this is the last session in the Off the Beaten Track track for today. In this session, we’ll be talking conversion via a “clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.”

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Tough Love: Link Building For The Real World

Link building session panel

Last regular session of the day and then it’s the Matt Cutts show. Are you excited? I’m excited about how I’m losing feeling in my fingertips. It sort of tingles.

I expect this to be a popular session since everyone is obsessed with links. And because Ross Hudgens is adorable.

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The Really Complicated Technical SEO Infrastructure Issues – SMX Advanced

SMX

After a very long and delicious lunch courtesy of our friends at AimClear (there was cake!), I’ve had a sufficient amount of rest to dive into this panel. I hope.

How hard can a panel called “The Really Complicated Technical SEO Infrastructure Issues” be to liveblog, right? It’s not like the panel is full of totally smart people who can think rings around the rest of us or anything…

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Advanced PPC Analytics – SMX Advanced

PPC Analytics Panel

Have you had enough analytics yet? Of course you haven’t. There’s never enough analytics! Here’s some just for the PPC folks.

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