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SMX East 2013 Archives : Page 2 of 2 : Bruce Clay Blog

October 1, 2013

SMX Boot Camp: SEO Friendly Web Design (#smx #14A)

SMX East 2013 Sponsor

Ah. This is a good one. In this session Shari Thurow (@sharithurow, Founder and SEO Director at Omni Marketing Interactive) will be showing us how to create search engine friendly sites that can be read and indexed by search spiders, but are also equally appealing to human visitors. A great resource for those dealing with, ahem, I mean… highly respecting the feedback of web designers who aren’t convinced you can have SEO friendly web design without compromising user experience.

Yay for SEO and UX working together, and yay for educating entire teams on the value of both! Let’s go.

Read more of SMX Boot Camp: SEO Friendly Web Design.




Glass Act: Search Marketers Talk Google Glass at SMX East 2013 – Liveblog #smx #14B

SMX East 2013 Sponsor

The future is now and Internet you wear on your face into Men’s rooms (…and other places) exists. (Still no hover skateboards as promised by Michael J. Fox in Back to the Future… but Internet head-ware is a step in the right direction.) In this session we’re going to get a “heads on” live demonstration of the Google Glass experience, and then, according to the conference agenda, we’ll discuss “the ramifications of this new way of interacting with the Internet, from how it changes search behavior to SEO implications to all-important privacy concerns.”

Read more of Search Marketers Talk Google Glass at #SMX East 2013.




Increase Your Global Search IQ: Compete Smarter and Rank Better in International Search – Liveblog #smx

SMX East 2013 Sponsor

This session is sponsored and produced by Covario, not the typical liveblog target, but the topic of competing in international search showed promise, so here I am. The panelists cover how to signal relevance, credibility and the “obvious” factors for being ranked in top spots in international SEO.

Read more of ‎Optimizing for Global Search | #SMX East 2013 Live Coverage




Life Beyond Google: Diversifying Your Digital Marketing to Increase Organic Traffic (#smx #12B)

SMX East 2013 Sponsor

I’ve got my cookie and it’s go-time for session two in the SMX East 2013 SEO Track. Search Engine Land and Marketing Land Editor In Chief Matt McGee (@mattmcgee) is our moderator. This session is all about Life Beyond Google! How to make connections, drive traffic, and make the big bucks all while taking our heads just an inch or so out of the keester of Google for a minute.

Read more of How To Increase Organic Traffic by Diversifying Your Digital Marketing.




Penguin-proof Link Building Tactics (#smx #11B)

SMX East 2013 Sponsor

I’m wide awake, it’s morning. Good album; great way to start the day. Breakfast is done and I’m ready to kick off SMX East right with a session on link building best practices and tactics to avoid.

Here’s the description from the Agenda – or skip right to the live blog goodness.

Penguin-proof Link Building (#smx #11B)
Link building remains a lynchpin SEO tactic, but in a post-Penguin world you have to be cautious. This session discusses the link building tactics you should apply in order to thrive, while everyone else is worried about disavowing links. You’ll also learn about common link building methods that may be harmful, and how to avoid the “Penguin trap” of having links work against you.

Read more of Penguin-proof Link Building Tactics | #SMX East 2013 Live Coverage.




Trends In Mobile Search – Liveblog #smx #11C

SMX East 2013 Sponsor

Hi, reader! You’re here because you’re interested in mobile marketing and mobile search capabilities and/or the happenings of SMX East 2013. Thanks for joining us for Bruce Clay, Inc.’s liveblog coverage of the conference. We’re in the first session of the first day of the conference, and while Chelsea covers the new era of link building, you’ll learn about trends in mobile search right here. The conference agenda says we should expect discussion of mobile usage statistics, growth trend predictions, mobile optimization, voice search, Google’s Enhanced Campaigns and responsive design.

Read more of Trends In Mobile Search | 2013 #SMX East Live Coverage.




September 27, 2013

#SMX East 2013: Liveblog Schedule and Where to Find Bruce Clay

east13_sponsor

With 62 live sessions, two keynotes, six hands-on workshops, and three social soirées, the SMX East search marketing cup overfloweth with opportunity for education and networking. Have you seen the New York agenda yet?? As a content writer who not only wears, but is incredibly tickled by, her Matt Cutts Debunking Flowchart Search Engine Land t-shirt, I’m pretty […]




September 25, 2013

#SMX East 2013 Interview Series: PPC Tools & Tips with Elizabeth Marsten

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The countdown to SMX East 2013 continues. The excitement is palpable at BCI — just three days until search marketing madness descends upon on New York City. As part of our SMX East 2013 Interview Series, we’ve been talking with speakers about hot topics on the SMX agenda. Today, the party continues with Elizabeth Marsten.

What’s in My SEM Toolbox will feature Marsten, Andrew Goodman and Frederick Vallaeys. The Tools Track session will explore tips on running, organizing and tracking paid search campaigns; why tools are a necessity, especially when you’re working with thousands of keywords; and the tools favorited by these distinguished speakers.

Read more of SMX East 2013 Interview Series: SEM with Elizabeth Marsten.




September 24, 2013

#SMX East 2013 Interview Series: Roger Montti on Post-Penguin Link Building

Roger Monti

SMX East 2013 is four days away. Here on the blog we’ve gotten to interview some speakers on hot topics to be discussed at the conference. Today, the SMX East 2013 Interview Series continues with distinguished speaker Roger Montti. The SEO track of SMX East kicks off with the Penguin-Proof Link Building session, featuring Montti, Thom Disch and Neal Rodriguez. With the way that Penguin and Google penalties have caused a rethinking of SEO and link building strategy, we’re glad to have Roger Montti on the blog to get a preview of the session discussion and his take on links that last.

Read more of SMX East 2013 Interview Series: Link Building Strategies with Roger Montti.




September 19, 2013

#SMX East 2013 Interview Series: Google Glass with Matt McGee

Matt McGee wearing Google Glass.

SMX East 2013 hits New York Oct. 1-3 and search marketers the world over are gearing up. The SMX East agenda is filled with more than 50 highly anticipated sessions covering everything SEOs and SEMs are passionate about, including Google Glass.

Glass Act: Search Marketers Talk Google Glass will feature speakers with “heads-on experience” and include a live demonstration followed by a discussion on this “new way of interacting with the internet.

Read more of SMX East 2013 Preview Series: Google Glass with Matt McGee.




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