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SMX West 2013 Archives - Bruce Clay, Inc. Blog

March 27, 2013

SEO Newsletter March 2013: The SMX Review Edition

Bruce Clay, Inc. at SMX West

Ready for a recap of SMX West? The March edition of the SEO Newsletter has you covered. “The SMX Review Edition” keeps readers abreast of the changing world of SEO, with critical insights from 2013’s first SMX conference at the forefront.

Including the major takeaways from SMX West, Bruce’s exclusive interview with Performance Insider discussing optimization strategy in light of Google’s Knowledge Graph, a look at Google Authorship and its effect on rankings, tips on how to maintain excellent customer relationships and more, this is a newsletter you won’t want to miss!

Read more of SEO Newsletter March 2013: The SMX Review Edition.




March 18, 2013

SMX West Liveblog Post Round-up

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Last week at SMX West, we covered 11 conference sessions here on the blog. If you haven’t looked to see if any of them are relevant to your interests, check out my reports here. Sessions on optimizing for Google Knowledge Graph; advertising with Google AdWords enhanced campaigns, YouTube TrueView ads, Facebook and Twitter; an intro to the new Facebook Graph Search; and SEO best practices from Bing and Google reps are all in here.

Read more of the SMX West Liveblog Post Round-up.




March 13, 2013

Ten Rock Your World 5-Minute Takeaways #34A

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10 speakers are going to give their priority takeaways. Rae Hoffman @sugarrae Facebook Promoted Posts: Small businesses Personal bloggers Costs depend on the amount of fans 500k pages had it 30% were new advertisers 70% repeat advertisers Avoid and help hacked sites Hacking is a common problem that can affect your search engine presence Google […]




Social Media Ads #33C

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Greg Finn @gregfinn says that SMX in the past has been geared toward Facebook in terms of social, and this panel is telling in that it covers the social space. Guy Yalif is head of global product marketing at Twitter and hopes to share things about Twitter as a platform that inspire concrete ideas that […]




YouTube Words: Tying Your PPC Campaigns To YouTube #32C

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Purna Virji @punavirji heads search marketing for an e-commerce company. Why do we love YouTube? She plays a video of a news segment where a news guy is seeing a Texas rat snake and gets scared and jumps away. Everyone laughs, I scream (out loud…). There’s a myth that YouTube is a branding tool. Not […]




March 12, 2013

Inside Google’s Game-Changing Knowledge Graph #25C

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Andy Atkins-Kruger @andyatkinskruge is our moderator and the first speaker. We’re in the Semantic SEO track and this preso is Schema.org & The Knowledge Graph. How can you influence KG? How will it roll out to other languages? Those are his two questions of interest and what he’ll address here. We know that KG has […]




From Authorship to Authority: Why Claiming Your Identity Matters #24C

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This is my first session in the semantic SEO track, which means we’re going to be looking at the structured data that you’re giving search engines by claiming your identity. Mike Arnesen @mike_arnesen says there’s a problem with creating content for stuff they don’t deserve to rank for. Like padding content for thin affiliate sites. […]




Meet Facebook Graph Search #22B

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Here’s what’s in store according to the SMX West conference agenda: “In January, Facebook unveiled a major move into search space: Facebook Graph Search. Powered by what people’s friends are liking and sharing, Facebook Graph Search can make recommendations ranging from places to eat to products to buy. In this session, we’ll look at how […]




Keynote Conversation: Grady Burnett, Facebook

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Good morning from San Jose! Today we get our keynote, and here’s SMX’s description: “The developments keep coming fast-and-furious from Facebook, which last year tipped over the 1 billion user mark. In this keynote conversation, Grady Burnett, Vice President of Global Marketing Solutions for Facebook, will talk with Search Engine Land founding editor Danny Sullivan […]




March 11, 2013

Enhancing AdWords for a Constantly Connected World #enhancedcampaigns

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Google Lead Product Manager Surojit Chatterjee is presenting, and starts with intros. When he asks people to raise their hand in response to questions, I see that the audience is made up of really experienced AdWords marketers, most with 5+ years experience. Consumer behavior has changed, even beyond search marketing. Enhanced Campaigns are going to […]




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