Internet Marketing
March 4, 2010
Social Media, Search & Reputation Management
Moderator: Vanessa Fox, Contributing Editor, Search Engine Land
Speakers:
Tarla Cummings, SEO/Social Media Manager, Location3 Media
Rhea Drysdale, COO, Outspoken Media
Conrad Saam, Marketing, Avvo
Matt Tuens, CEO, AcuVox, Inc.
Last session of the conference. Rhea takes the podium first.
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February 19, 2010
Friday Recap: The Week in a Jiff Edition
It’s been a crazy week. I moved desks and now I have a great view out the window. We had a BBQ feast for lunch today. And Christopher and Shannon have been in town, hanging out at SEOToolSet training. Don’t you just love family reunions?
We’ve made it to Friday and it’s time to let off a little steam. So you know the drill on Fridays: news of the (search) world and news of the weird. Away we go!
I tweeted about this on Monday (hat tip Susan) and a few peeps liked it so I’m compelled to use it as my opener. I present to you CRABZILLA! I’m told on good authority that Mega Shark is Crabzilla’s only plausible nemesis. I wouldn’t want to take part in that battle. Well, until it’s over, at which point I’ll be there with my fork, butter and maybe a slice of lemon for garnish self-defense.
Read more of the Friday Recap: The Week in a Jiff Edition.
February 8, 2010
Hokey Pokey Marketing Meets the Super Bowl
Remember the old game from your days on the playground, the Hokey Pokey?
All the kids would gather in a circle and then start wiggling their extremities while singing a catchy little ditty that went something like this:
You put your right foot in,
You put your right foot out,
You put your right foot in
And you shake it all about.
You do the Hokey Pokey
And you turn yourself around.
That’s what it’s all about!
It seems like companies are stuck in a game of Hokey Pokey when it comes to forming a marketing strategy. They go all in for digital media. A change of course and now it’s all about online media.
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February 5, 2010
Friday Recap: Freakishly Out of Proportion Headline Edition
Welcome back, Friday! We missed you so! Lots happened while you were gone. Lemme tell you all about it.
Facebook celebrated its sixth birthday by getting a facelift. It hasn’t been rolled out to me yet, though I’m sure Facebook users everywhere are so excited about yet. another. redesign. Yawn…
Now this one’s a little peppier — it made me laugh anyway. You know how geek is the new black? Well the real geeks aren’t so keen on having their culture kidnapped by the mainstream, as explained in 10 “Geeky” Things That Are Not Geeky, So Quit Acting Like They’re Geeky. Sorry guys, but everyone hearts geeks now. You’re popular. Deal with it. [Hipsters need to step off our turf is all we're saying. —Susan]
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February 4, 2010
4 Ways Search Marketing is Like Super Bowl 44 (XLIV)
Super Bowl XLIV kicks off in Miami this Sunday, and in the three hours that follow, cheers and jeers will explode across the country as America revels in its favorite pastime. Sure, noshing dip and screaming at a screen can be tiring, but the Indianapolis Colts and the New Orleans Saints have their work cut out for them as they battle for the NFL Championship.
It got me to thinking that the journey to the Super Bowl is a lot like search marketing. So, in honor of Super Bowl XLIV (44), here are four ways the Super Bowl is like search marketing.
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January 15, 2010
Friday Recap: Where’s the Baby Edition
Happy Friday! There’s an SEONewsletter in inboxes today! If you’re subscribed to receive the newsletter by e-mail, pay no attention to the fact that we’ve entered the 11th century, okay? 
In the newsletter you’ll find all the usual news bites, along with a quick and easy guide to link building basics and Bruce’s predictions for the search engine marketing industry in 2010.
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January 6, 2010
SEM Synergy Extras — How Predictable: Internet Marketers Peer through the Crystal Ball
On the SEM Synergy podcast today, Bruce Clay gave listeners an overview of his predictions for what’s to come this year in search. I look forward to Bruce’s fully laid out predictions in his article in the upcoming SEOToolSet Newsletter because I happen to like the hair-raising goosebumps that manifest as a reaction to Bruce’s eerie knack for telling the future.
Bruce is in good company in sharing his expectations for what’s to come over the next 12 months. If you’re able to keep up with many of the blogs in the SEO industry, you’ve noticed the usual, annual influx of posts with an eye toward trends of the future.
For today’s SEM Synergy Extras I’ve rounded up prediction posts from some of the most respected experts on SEO. And be sure to tune in to January’s newsletter (subscribe with the form in the blog sidebar!) for Bruce Clay’s predictions.
Read more of SEM Synergy Extras — How Predictable: Internet Marketers Peer through the Crystal Ball.
December 30, 2009
Best of Search Conferences 2009: Day 2
Welcome back to this week’s roundup of the most popular conference coverage on the Bruce Clay, Inc. blog in 2009. You’re in the groove and back for Day 2, where today’s topics are: the future of search, mobile and local marketing, video marketing, and holistic search integration. With four session tracks, plus a keynote address and an SEM Synergy podcast, there’s plenty to cover, so away we go!
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December 28, 2009
Best of Search Conferences 2009: The Agenda
Continuing our tradition, the third annual Best of Search Conferences 2009 is upon us. Over the last year there were five search engine marketing conferences that Bruce Clay, Inc. covered live on the blog, including SMX West, SES New York, SES San Jose, SMX East and SES Chicago. In the Best of Search Conferences 2009, you’ll find the most popular liveblog coverage from those five shows, as well as some other special posts and features.
Search marketer Marty Weintraub, founder and president of aimClear, guest posted on the blog, sharing his takeaways from PubCon Las Vegas 2009. You’ll also find BCI’s director of Eastern region operations, Christopher Hart, sum up his presentation from IM Spring Break. Plus, you can close out each day of the Best of Search Con by kicking back with a podcast of live broadcasts from search conferences this year. Here’s the agenda of what will be presented during this year’s Best of Search Conferences, coming to the blog all this week. Enjoy! And happy holidays!
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December 23, 2009
Friday Recap: Midweek Minicap Edition
Happy, er, Wednesday? With Christmas just around the corner it’s a short week for most, so you get your mini recap early.
This morning Bruce Clay, Inc. came together for some jolly making around the tree. Hot cocoa, apple cider and eggnog were all close at hand, though it was an otherwise dry gathering. Nowadays “dry” doesn’t necessarily mean alcohol-free. With the help of a newly developed technique, vodka and other liquors can now be distributed in pill form. Can you say “trouble”? [To clarify, there was no drinking going on at the party. --Susan] Please! I had a belly full of cocoa!
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