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Social Media Marketing Archives - Bruce Clay, Inc. Blog

October 6, 2015

Long Term Success with Reddit – #Pubcon Liveblog

Brent Csutoras

How much do you know about Reddit, and are you using it the right way to build your online presence? Brent Csutoras, social media strategist and content marketer, takes center stage at Pubcon Las Vegas to help you not only understand Reddit but also how to achieve long term success on the site.

Read our Liveblog Long Term Success with Reddit.

Guy Kawasaki’s 10 Tips: How to Perfect Your Marketing

Guy Kawasaki Pubcon 2015

Day 1 at Pubcon Las Vegas starts with a session by Guy Kawasaki that’s to the point and doesn’t suck, as the chief evangelist of Canva takes his own advice for giving a high tech speech. Guy is a name-brand marketing pro and an evangelist. He’s the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and has a million and a half Twitter followers who follow him for his marketing insights.

In this insightful session, Guy shares 10 tips you can start implementing now on how to enhance your marketing in the age of social media.

Read Guy Kawasaki’s How to Perfect Your Marketing Liveblog.

October 1, 2015

Search & Social Media: Better Together – #SMX Liveblog

Search & Social session

You can’t think about search without thinking about social media, and vice versa. They complement each other, and both initiatives come out stronger when they’re approached holistically. In SMX East’s “Better Together: Search + Social,” Casie Gillette, Eric Werner and Geoff Colon share their tips straight from the search and social trenches.

Read the liveblog.

September 29, 2015

Optimizing for Pinterest at @SMX East

Scott Jaworski at SMX East

If your target audience is using Pinterest, it’s time to start optimizing for this search engine (because it’s not a social platform). Intel’s Director of SEO Laura Mitchell and Community Manager Scott Jaworski (@scott_jaworski) provide tips on the most effective SEO tactics to apply on Pinterest.

Read the liveblog.

September 24, 2015

What’s Trending in Social: Inside Scoop with PR Pro Lisa Buyer

Lisa Buyer

PR pro Lisa Buyer always has the scoop when it comes what’s trending in social media, SEO and digital marketing. Buyer, the CEO and founder of The Buyer Group and author of “Social PR Secrets,” likes to stay ten steps ahead and get in front of the next big thing — whatever it is.

We caught up with her to get a sneak peak at what’s coming when she takes the stage at Pubcon Las Vegas next month. Listen in to our video interview as she talks about:

  • The Mindful Business Movement
  • Her new book “Space”
  • Advice for businesses just starting out with social media
  • The importance of paid social
  • Social media for mobile

July 9, 2015

#Winning at Twitter Chats

#Winning at Twitter Chats

Twitter chats are a crazy-effective way to skyrocket Twitter engagement. The following is a guide that teaches you how to leverage Twitter chats to amplify your brand voice. You’ll learn how to identify Twitter chats that make sense for your niche, engage in them effectively and turbo charge your social media marketing efforts. Fair warning: further reading may result in excess Twitter engagement. Proceed with caution — your Twitter’s about to blow up.

May 8, 2015

Your Pass to #SMX Advanced: The Year’s Most Technical SEO Conference Is Here

Content Writer Interview Questions(7)

Less than 90 tickets remain for Search Marketing Expo (SMX) Advanced 2015! If you’re planning to register for the must-attend event, hurry — because it looks like it’s about to sell out for the ninth year in a row. When registering, save 10 percent on all passes and workshops with our discount code: SMXA15BRUCECLAY.

If you’re looking for next-level search marketing education and networking, this is the conference you don’t want to miss. Industry elite gather here to share advanced technical knowledge and tactical tips for search engine optimization, paid search and social media marketing. I’ll be on the scene liveblogging. Read on to see where you can meet Bruce during the conference and see our liveblog schedule.

January 9, 2015

Drive Social, Spike Traffic: Social Media’s Effect on SEO


Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.

October 15, 2014

What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy

green tea revolution site

The key to maximizing your social distribution is controlling the way your content is displayed in social media feeds rather than letting Facebook, Twitter and other social platforms decide for you.

To learn how social meta tags can provide optimal titles, descriptions and images when content is shared on Facebook, Twitter, LinkedIn and Google+, read How To Use Social Meta Tags to Optimize Social Sharing.

October 8, 2014

Pubcon Liveblog: Pinterest and Other Missed Social SEO Opportunities


Have an interest in Pinterest? You should – there are 70 million users are Pinterest, and their business is up for grabs. John Rampton, editor-at-large at Search Engine Journal, Stephan Spencer, vice president of SEO at Covario, and Cynthia Johnson, director of social media marketing at RankLab, share their insights on wielding Pinterest for to drive traffic, build community and boost sales.

Read the full liveblog coverage of this tip-packed session that will rock your board.

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