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April 25, 2012

Who’s Doing Social Media Right? Weigh In Here

Meditating on Brand Harmony

Here’s an interesting mid-week read for you: Social Media Advertising Is Set to Explode. Who Will Control It?

The short story: Industry watchers, really everyone reading this, saw social media marketing cut an unprecedented fast track for business adoption and budget. Now all hands are reaching for a piece of the pie; that’s PR, advertising, digital media, and social media agencies all staking a claim to the financial bounty that comes with controlling the new media budget. But which arm of media management or communications would best serve social on behalf of business? Before any business can choose, the AdAge article warns of three social media misconceptions that can muddy decision making.

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April 23, 2012

Understanding Over-Optimization and Google Social Analytics: April SEO Newsletter

Read the SEO Newsletter

April’s SEO Newsletter is ambitious, offering readers the usual round-up of notable industry news from the month along with several action-oriented articles.

  • Bruce Clay’s SEO Action Items for Google’s Assault on Aggressive SEO [Video Interview]
  • Google Cracks Down on Over-Optimisation and Unnatural Linking
  • Getting to Know Google’s Social Analytics
  • Take SEO Training on Your Holiday in Milan

What are you waiting for? Get reading!




April 18, 2012

Google Social Analytics: How the Pages Report Can Boost Content & Social Performance

Google’s new social reporting in Analytics rolled out recently and many site owners are pleased to have data that tracks social media ROI integrated right into the analytics they use every day. With six new reporting functions, there’s lots of ways you can assess the value of social media in conversions, the value individual social networks have and how your content is shared across networks. In this post, we’ll hone in on the Pages report and how you can use it to track content performance across social networks and grow community.

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April 10, 2012

6 Online Marketing Problems Local Business Owners Face and How to Fix Them

If you own or manage a store or business that depends on customers coming in the door, you’ve probably wondered the best way to use the Internet to drive more foot traffic. Regardless of your place in the spectrum of web-savviness, there are things you can do to establish a web presence that can be found online and leveraged into new customers.

If you’ve considered how investing in a website, social media profiles or even daily deals like Groupon might help your business, there’s a good chance you’ve faced one of the following questions of local business owners making a name for themselves online. Here are six common problems local businesses find online along with the info and resources you need to solve them.

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April 4, 2012

New Study Suggests How to Leverage Consumer Motivations for Email and Facebook Marketing

Marketers live at the powerful intersection of research, psychology and sales. We study people’s motivations so we can convince them to buy our products and services. Our aim to influence public opinion on behalf of brands and business is an endgame shared by all of society’s major institutions, from politics to religion to parenting.

While underlying human motivations don’t change much, our means of communicating do. The research around how consumers use media to interact with each other and with businesses give us marketers hints on the tone and message we can use for marketing on each channel. A new study gives us another data point on what motivates consumers to interact with brands on two specific channels: email and Facebook.

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March 23, 2012

Top Takeaways from Search Engine Strategies NYC

The first conference of the year for Search Engine Strategies was held in New York this week. From the ideas shared to the conversations had to the networking and more, we experienced another great event from SES. Up next for SES here in the United States is the San Francisco conference in August. Until then, here’s a recap of some of the takeaways we gathered from our liveblog coverage of the show.

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March 21, 2012

SEO is Dead. Long Live SEO! SESNY 2012

Got me 1 hour left battery time. Let’s see if we make it. Lively group here at the end of the second day of the conference. The expo hall is now closed, so I think all the attendees are finding a session to entertain themselves. This one promises to deliver. Richard says he can’t recall how often SEO is declared dead. Now everyone talks about the rumor that Google is looking for sites actively SEO’d and whack them.

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Local + Social: The Future of Promotion

SearchBash last night was a blast! Thanks to WebmasterRadio for another one for the books! If the party was conference candy, now it’s time to get back to the meat. Chi-Chao Chang takes the podium to talk about the opportunity of advertising in mobile search. Although browsers are the primary access point today, applications are growing in importance and usage.

Browsers vs. applications: is there really a difference in search experience?

Browser takes

  • 10 seconds to load
  • 15 seconds to find results
  • 7 seconds to details page

Application takes

  • 1 second to load
  • 5 seconds to find results
  • <1 second to details page

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March 1, 2012

SMX West 2012: Justifying The Investment: Analytics For Social Media

SMX West logo

This session, #smx #31B, aims to demonstrate social ROI, look at emerging trends and provide an in-depth look at marketing tools and packages.

Courtney is up first. Whenever she reads a post about what’s the social media ROI, she thinks about the fact there’s no silver bullet. There will be no simple equation that provides a number to quantify ROI.

Only 20% of CMOs think social media marketing produces measurable ROI. Only 13% of marketers think they’re doing a good job of social media marketing. 100% of those that did not define ROI in the calssical definition believe that social media benefits their business.

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February 13, 2012

Your Complete 2012 Guide for Tackling Important SEO Issues

Bruce Clay Australia’s SEO Factors and Trends report is out, packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends. The 25-page report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that websites need to address to help shape Web marketing strategy. The report is free and available for download here.

Read more of Your Complete 2012 Guide for Tackling Important SEO Issues.




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