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Social Media Marketing Archives - Page 2 of 10 - Bruce Clay, Inc. Blog

September 29, 2015

Optimizing for Pinterest at @SMX East

Optimizing for Pinterest liveblog

If your target audience is using Pinterest, it’s time to start optimizing for this search engine (because it’s not a social platform). Intel’s Director of SEO Laura Mitchell and Community Manager Scott Jaworski (@scott_jaworski) provide tips on the most effective SEO tactics to apply on Pinterest.

Read the liveblog.




September 24, 2015

What’s Trending in Social: Inside Scoop with PR Pro Lisa Buyer

Lisa Buyer

PR pro Lisa Buyer always has the scoop when it comes what’s trending in social media, SEO and digital marketing. Buyer, the CEO and founder of The Buyer Group and author of “Social PR Secrets,” likes to stay ten steps ahead and get in front of the next big thing — whatever it is.

We caught up with her to get a sneak peak at what’s coming when she takes the stage at Pubcon Las Vegas next month. Listen in to our video interview as she talks about:

  • The Mindful Business Movement
  • Her new book “Space”
  • Advice for businesses just starting out with social media
  • The importance of paid social
  • Social media for mobile



July 9, 2015

#Winning at Twitter Chats

#Winning at Twitter Chats

Twitter chats are a crazy-effective way to skyrocket Twitter engagement. The following is a guide that teaches you how to leverage Twitter chats to amplify your brand voice. You’ll learn how to identify Twitter chats that make sense for your niche, engage in them effectively and turbo charge your social media marketing efforts. Fair warning: further reading may result in excess Twitter engagement. Proceed with caution — your Twitter’s about to blow up.




May 8, 2015

Your Pass to #SMX Advanced: The Year’s Most Technical SEO Conference Is Here

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Less than 90 tickets remain for Search Marketing Expo (SMX) Advanced 2015! If you’re planning to register for the must-attend event, hurry — because it looks like it’s about to sell out for the ninth year in a row. When registering, save 10 percent on all passes and workshops with our discount code: SMXA15BRUCECLAY.

If you’re looking for next-level search marketing education and networking, this is the conference you don’t want to miss. Industry elite gather here to share advanced technical knowledge and tactical tips for search engine optimization, paid search and social media marketing. I’ll be on the scene liveblogging. Read on to see where you can meet Bruce during the conference and see our liveblog schedule.




January 9, 2015

Drive Social, Spike Traffic: Social Media’s Effect on SEO

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Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.




October 15, 2014

What Are Social Meta Tags? Open Graph and Twitter Cards Made Easy

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The key to maximizing your social distribution is controlling the way your content is displayed in social media feeds rather than letting Facebook, Twitter and other social platforms decide for you.

To learn how social meta tags can provide optimal titles, descriptions and images when content is shared on Facebook, Twitter, LinkedIn and Google+, read How To Use Social Meta Tags to Optimize Social Sharing.




October 8, 2014

Pubcon Liveblog: Pinterest and Other Missed Social SEO Opportunities

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Have an interest in Pinterest? You should – there are 70 million users are Pinterest, and their business is up for grabs. John Rampton, editor-at-large at Search Engine Journal, Stephan Spencer, vice president of SEO at Covario, and Cynthia Johnson, director of social media marketing at RankLab, share their insights on wielding Pinterest for to drive traffic, build community and boost sales.

Read the full liveblog coverage of this tip-packed session that will rock your board.




September 30, 2014

SMX East Liveblog: Twitter Cards & Facebook’s Open Graph

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Take your social game to the next level by implementing Twitter Cards and Open Graph Tags. The speakers in this panel assert that social strategy means thinking about social posts as if they were ads (and therefore crafting them with the same amount of care and creativity). Learn how to wield OG tags, discover the nine different types of Twitter Cards and how to best utilize them, and find out what unique project The New York Times is using Twitter Cards to promote.

Speakers Merry Morud (Social Advertising Director, aimClear), Evan Sandhaus (Lead Architect, Semantic Platforms, NY Times) and Courtney Seiter (Head of Content Marketing, Buffer) present the latest essential tips and advice, captured in this liveblog from SMX East.

Read more in Twitter Cards & Facebook’s Open Graph.




June 19, 2014

SEO Questions Answered in Real Time at the Search + Social Panel

Duane Forrester, Bruce Clay and Maisha Walker.

Tonight Bruce Clay joins Bing’s Duane Forrester, aimClear’s Marty Weintraub and Message Medium’s Maisha Walker for an evening of audience-driven Q & A in Chicago at Search + Social: The Future of Your Business Online (an interactive event powered by Bing and Inc.). Attendees will ask these Internet marketing leaders anything and everything pertaining to search engine optimization, content strategy and social media marketing.

Last month the Search + Social panel kicked off with at Inc. Magazine’s 3-day Grow Your Own Business Conference in Nashville. The Search + Social panel was such hit that when the session broke for lunch, a third of the audience stayed in their seats, hands raised and pens poised for more answers — the Q & A continued for an hour and a half past the session’s end!

Read more of SEO Questions Answered in Real Time at the Search + Social Panel.




June 11, 2014

SMX Liveblog: 25 Social Media Ideas for the Advanced Search Marketer

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Get the skinny on social media tools, tactics and more in this session geared towards savvy search marketers. This session’s speakers are Lisa Williams. Michael King, Matt Siltala and Mark Traphagen. The session kicks off with Williams, the director of digital marketing strategy at Search Discovery.

Williams tells us to start with the actual product and make a connection to the product with great storytelling. Look at search technology as a way to tell a story about your product. Communication strategy should be your first step to making that connection and storytelling. Come up with a communication strategy that’s specific, measurable, actionable, relevant and timebound.

Read more of SMX Liveblog: 25 Social Media Ideas for the Advanced Search Marketer.




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