Social Media Marketing Archives - Page 3 of 9 - Bruce Clay, Inc. BlogApril 4, 2012
Marketers live at the powerful intersection of research, psychology and sales. We study people’s motivations so we can convince them to buy our products and services. Our aim to influence public opinion on behalf of brands and business is an endgame shared by all of society’s major institutions, from politics to religion to parenting.
While underlying human motivations don’t change much, our means of communicating do. The research around how consumers use media to interact with each other and with businesses give us marketers hints on the tone and message we can use for marketing on each channel. A new study gives us another data point on what motivates consumers to interact with brands on two specific channels: email and Facebook.
March 23, 2012
The first conference of the year for Search Engine Strategies was held in New York this week. From the ideas shared to the conversations had to the networking and more, we experienced another great event from SES. Up next for SES here in the United States is the San Francisco conference in August. Until then, here’s a recap of some of the takeaways we gathered from our liveblog coverage of the show.
Read more of Top Takeaways from Search Engine Strategies NYC.
March 21, 2012
Got me 1 hour left battery time. Let’s see if we make it. Lively group here at the end of the second day of the conference. The expo hall is now closed, so I think all the attendees are finding a session to entertain themselves. This one promises to deliver. Richard says he can’t recall how often SEO is declared dead. Now everyone talks about the rumor that Google is looking for sites actively SEO’d and whack them.
Read more of SEO is Dead. Long Live SEO! SESNY 2012
SearchBash last night was a blast! Thanks to WebmasterRadio for another one for the books! If the party was conference candy, now it’s time to get back to the meat. Chi-Chao Chang takes the podium to talk about the opportunity of advertising in mobile search. Although browsers are the primary access point today, applications are growing in importance and usage.
Browsers vs. applications: is there really a difference in search experience?
- 10 seconds to load
- 15 seconds to find results
- 7 seconds to details page
- 1 second to load
- 5 seconds to find results
- <1 second to details page
Read more of Local + Social: The Future of Promotion
March 1, 2012
This session, #smx #31B, aims to demonstrate social ROI, look at emerging trends and provide an in-depth look at marketing tools and packages.
Courtney is up first. Whenever she reads a post about what’s the social media ROI, she thinks about the fact there’s no silver bullet. There will be no simple equation that provides a number to quantify ROI.
Only 20% of CMOs think social media marketing produces measurable ROI. Only 13% of marketers think they’re doing a good job of social media marketing. 100% of those that did not define ROI in the calssical definition believe that social media benefits their business.
Read more of Justifying The Investment: Analytics For Social Media.
February 13, 2012
Bruce Clay Australia’s SEO Factors and Trends report is out, packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends. The 25-page report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that websites need to address to help shape Web marketing strategy. The report is free and available for download here.
January 26, 2012
Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere.
If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month.
So, without further adieux, here are the highlights of January’s SEO Newsletter.
December 30, 2011
Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.
Read more of Best of Search Conferences 2011: Day 3.
December 12, 2011
Audience: In-house marketers
Estimated reading time: 5 minutes
Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.
This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”
First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.
December 6, 2011
Audience: Web marketers
Estimated reading time: 5 minutes
Nobody knows how to communicate to a business’ customers better than Internet marketers (backed by the wisdom of the business owner, of course). Our job is to listen to and anticipate what people want, and then deliver it to them.
Web marketing teaches us many lessons in communications — how to listen, how to speak, how to understand needs and react accordingly. Think about all the things we as professionals can learn from this craft and apply to our interpersonal communications. Let’s explore …