Social Media Marketing Archives - Page 3 of 11 - Bruce Clay, Inc. BlogOctober 6, 2015
Day 1 at Pubcon Las Vegas starts with a session by Guy Kawasaki that’s to the point and doesn’t suck, as the chief evangelist of Canva takes his own advice for giving a high tech speech. Guy is a name-brand marketing pro and an evangelist. He’s the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and has a million and a half Twitter followers who follow him for his marketing insights.
In this insightful session, Guy shares 10 tips you can start implementing now on how to enhance your marketing in the age of social media.
Read the full liveblog of Guy Kawasaki’s How to Perfect Your Marketing.
October 1, 2015
You can’t think about search without thinking about social media, and vice versa. They complement each other, and both initiatives come out stronger when they’re approached holistically. In SMX East’s “Better Together: Search + Social,” Casie Gillette, Eric Werner and Geoff Colon share their tips straight from the search and social trenches.
Read the liveblog.
September 29, 2015
If your target audience is using Pinterest, it’s time to start optimizing for this search engine (because it’s not a social platform). Intel’s Director of SEO Laura Mitchell and Community Manager Scott Jaworski (@scott_jaworski) provide tips on the most effective SEO tactics to apply on Pinterest.
Read the liveblog.
September 24, 2015
PR pro Lisa Buyer always has the scoop when it comes what’s trending in social media, SEO and digital marketing. Buyer, the CEO and founder of The Buyer Group and author of “Social PR Secrets,” likes to stay ten steps ahead and get in front of the next big thing — whatever it is.
We caught up with her to get a sneak peak at what’s coming when she takes the stage at Pubcon Las Vegas next month. Listen in to our video interview as she talks about:
- The Mindful Business Movement
- Her new book “Space”
- Advice for businesses just starting out with social media
- The importance of paid social
- Social media for mobile
July 9, 2015
Twitter chats are a crazy-effective way to skyrocket Twitter engagement. The following is a guide that teaches you how to leverage Twitter chats to amplify your brand voice. You’ll learn how to identify Twitter chats that make sense for your niche, engage in them effectively and turbo charge your social media marketing efforts. Fair warning:
May 8, 2015
Less than 90 tickets remain for Search Marketing Expo (SMX) Advanced 2015! If you’re planning to register for the must-attend event, hurry — because it looks like it’s about to sell out for the ninth year in a row. When registering, save 10 percent on all passes and workshops with our discount code: SMXA15BRUCECLAY.
If you’re looking for next-level search marketing education and networking, this is the conference you don’t want to miss. Industry elite gather here to share advanced technical knowledge and tactical tips for search engine optimization, paid search and social media marketing. I’ll be on the scene liveblogging. Read on to see where you can meet Bruce during the conference and see our liveblog schedule.
January 9, 2015
Yesterday, Bruce Clay, Inc. hosted the first #SEOchat of 2015 and the topic inspired hot conversation. “Drive Social, Spike Traffic” honed in on the impact of social media on SEO initiatives. Guests, including some well-recognized and respected digital marketers like Andy Crestodina and Lisa Buyer, talked about their 2015 social strategy as it relates to SEO. Read on to find out what they had to say about social media in 2015, traffic-driving tools, the value of social media links, content discovery via social, determining social ROI and much more.
October 15, 2014
The key to maximizing your social distribution is controlling the way your content is displayed in social media feeds rather than letting Facebook, Twitter and other social platforms decide for you.
To learn how social meta tags can provide optimal titles, descriptions and images when content is shared on Facebook, Twitter, LinkedIn and Google+, read How To Use Social Meta Tags to Optimize Social Sharing.
October 8, 2014
Have an interest in Pinterest? You should – there are 70 million users are Pinterest, and their business is up for grabs. John Rampton, editor-at-large at Search Engine Journal, Stephan Spencer, vice president of SEO at Covario, and Cynthia Johnson, director of social media marketing at RankLab, share their insights on wielding Pinterest for to drive traffic, build community and boost sales.
September 30, 2014
Take your social game to the next level by implementing Twitter Cards and Open Graph Tags. The speakers in this panel assert that social strategy means thinking about social posts as if they were ads (and therefore crafting them with the same amount of care and creativity). Learn how to wield OG tags, discover the nine different types of Twitter Cards and how to best utilize them, and find out what unique project The New York Times is using Twitter Cards to promote.
Speakers Merry Morud (Social Advertising Director, aimClear), Evan Sandhaus (Lead Architect, Semantic Platforms, NY Times) and Courtney Seiter (Head of Content Marketing, Buffer) present the latest essential tips and advice, captured in this liveblog from SMX East.
Read more in Twitter Cards & Facebook’s Open Graph.