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Social Media Marketing Archives : Page 3 of 8 : Bruce Clay Blog

December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics

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Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.




December 6, 2011

What Internet Marketing Can Teach Us About Interpersonal Communication

One to One (or a defined many) communication

Audience: Web marketers
Estimated reading time: 5 minutes

Nobody knows how to communicate to a business’ customers better than Internet marketers (backed by the wisdom of the business owner, of course). Our job is to listen to and anticipate what people want, and then deliver it to them.

Web marketing teaches us many lessons in communications — how to listen, how to speak, how to understand needs and react accordingly. Think about all the things we as professionals can learn from this craft and apply to our interpersonal communications. Let’s explore …

Read more of What Internet Marketing Can Teach Us about Interpersonal Communication.




December 2, 2011

Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!

Read the SEO Newsletter

Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?

All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Don’t miss the tips for this months trends in Web marketing plus foundational concepts in our SEO Newsletter this month.

Read more of Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!.




October 19, 2011

Calculate the Value of Higher Rankings: New SEO Newsletter

Read the SEO Newsletter

Each month we put together a snapshot of our industry that reflects important moves in the Internet and technology space and provides useful knowledge that our colleagues in the Internet marketing industry can use in their strategic or day-to-day SEO, PPC and SMM practice. It’s called the SEO Newsletter, and the October issue materialized this week.

Well, for the most part.

We apologize to readers for some technical difficulties that resulted in a couple of the articles turning up 404 pages. All that’s been fixed now and there are four fresh pieces available for viewing, from a simple but sophisticated formula for calculating the dollar value of higher rankings to a survey of the current state of Internet usage and marketing opportunities in the super-engaged Japanese market.

Read more of Calculate the Value of Higher Rankings: New SEO Newsletter.




October 7, 2011

Friday Recap: Virginia’s Musings Edition

Steve Jobs 1955 - 2011 RIP

Ahhh, Friday. You make me very happy. You know what else makes me happy? Virginia was nice enough to share with me all the things that happened this week for today’s Friday Recap. Because some weeks, I am a cave-dweller. I’m glad Virginia is still cool enough to keep us going this week.

Read more of Friday Recap: Virginia’s Musings Edition.




October 5, 2011

How to Recognize Comment Spam in Your Blog

Spam

So you’ve got a nice little blog supporting your business, you’re posting regularly, and you’ve found a balance between being too tame and too controversial for your topics. But your comment threads are full of spam – bland, vague comments that do nothing to further the conversation, and worse yet, link out to untrustworthy sites that can harm your site directly and by association.

As long as webmasters keep finding ways to identify comment spam, spammers will keep finding ways to evade detection. The comment spamming arms race will likely continue as long as spamming is still profitable (i.e., forever), but here are some of the latest tricks spammers use, and solutions you can employ to fight them. As an added bonus, we’ll include freshly harvested examples of spam from this very blog.

Read more of How to Recognize Comment Spam in Your Blog.




September 28, 2011

It’s All a Big Game — Search and Social Hawaii

Search and Social Hawaii Conference Logo

Evan Fishkin (@eFishkin) is from SlingshotSEO says he’s going to open up today’s last session at Search and Social with a joke: “That’s my father” [points to his father, Scott. They both smirk]. He is talking game mechanics today — why people want to participate in games and how marketers can get in on the opportunities […]




From Links to Votes: Search and Social Hawaii

Search and Social Hawaii Conference Logo

Ian Lurie (@PortentInt), founder of Portent Interactive in Seattle is up in this session. He is going to be talking about social media and votes and signals for ranking. For more, check out Ian’s presentation slides. He starts with a story. Clients call you up and tell you that you’re a genius because of fantastic rankings […]




Keynote: SEOs Get Social with Bruce Clay — Search and Social Hawaii

Search and Social Hawaii: Keynote with Bruce Clay

Welcome to Day 2 of the Search and Social conference in Hawaii. Yesterday, we did an inner tubing event through an old sugar cane plantation’s water ducts. It was very cool. Today, Bruce is going to talk about the convergence of social and search. He starts with a video called Social Media Revolution 3: Until […]




September 27, 2011

Building Communities: Search and Social Hawaii

Search and Social Hawaii: LP Neenz Faleafine

This session welcomes L.P. Neenz Faleafine (@Neenz) talking building community. Let’s get right to it. Step 1 with clients: Do an assessment of the client, interview end user, find out what they want, research the brand, don’t assume what you want is what the users want. This is very important if you’re a consultant. A […]




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