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March 21, 2012

Local + Social: The Future of Promotion

SearchBash last night was a blast! Thanks to WebmasterRadio for another one for the books! If the party was conference candy, now it’s time to get back to the meat. Chi-Chao Chang takes the podium to talk about the opportunity of advertising in mobile search. Although browsers are the primary access point today, applications are growing in importance and usage.

Browsers vs. applications: is there really a difference in search experience?

Browser takes

  • 10 seconds to load
  • 15 seconds to find results
  • 7 seconds to details page

Application takes

  • 1 second to load
  • 5 seconds to find results
  • <1 second to details page

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March 1, 2012

SMX West 2012: Justifying The Investment: Analytics For Social Media

SMX West logo

This session, #smx #31B, aims to demonstrate social ROI, look at emerging trends and provide an in-depth look at marketing tools and packages.

Courtney is up first. Whenever she reads a post about what’s the social media ROI, she thinks about the fact there’s no silver bullet. There will be no simple equation that provides a number to quantify ROI.

Only 20% of CMOs think social media marketing produces measurable ROI. Only 13% of marketers think they’re doing a good job of social media marketing. 100% of those that did not define ROI in the calssical definition believe that social media benefits their business.

Read more of Justifying The Investment: Analytics For Social Media.




February 13, 2012

Your Complete 2012 Guide for Tackling Important SEO Issues

Bruce Clay Australia’s SEO Factors and Trends report is out, packed full of information on the key factors in 2011 that impacted search engine optimization, including tips on how to address them, plus a look into 2012 trends. The 25-page report is a handy reference guide for professionals and business owners who want a high-level overview of the issues in search marketing that websites need to address to help shape Web marketing strategy. The report is free and available for download here.

Read more of Your Complete 2012 Guide for Tackling Important SEO Issues.




January 26, 2012

16 SEM Predictions, Understand Search + Your World, Guide to Google’s Freshness Score

Our first newsletter of 2012 is packed with search marketing goodness, and we’re giving you a sneak peek into this month’s articles before it hits inboxes everywhere.

If you love this edition, go ahead and subscribe to our SEO Newsletter; it’s a great way to ensure you’re up to date on the industry’s hot topics and provides a deeper glimpse into some of the trends and issues online business faces every month.

So, without further adieux, here are the highlights of January’s SEO Newsletter.

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December 30, 2011

Best of Search Conferences 2011: Day 3

Search and Social Hawaii: Keynote with Bruce Clay

Day 3 of our “Best of Search Conferences 2011″ is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

Read more of Best of Search Conferences 2011: Day 3.




December 12, 2011

How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics

Up

Audience: In-house marketers
Estimated reading time: 5 minutes

Recently, I asked how you boosted your in-house Web marketing this year. It was a follow up question to the post I wrote in January 2011 on tactics to apply for the coming year.

This week, we’ll cover the second part of the original January post, “3 Ways to Boost Your In House Marketing in 2011: Part 2.”

First, we’ll do a recap of some of the tips I offered for 2011 in the areas of local, social and conversion optimization. Then, I’ll provide a compilation of some of the resources we’ve offered over the year to help you in those areas.

Read more of How Did You Boost In-House Marketing This Year? (Part 2) 2011 Recap on Tactics.




December 6, 2011

What Internet Marketing Can Teach Us About Interpersonal Communication

One to One (or a defined many) communication

Audience: Web marketers
Estimated reading time: 5 minutes

Nobody knows how to communicate to a business’ customers better than Internet marketers (backed by the wisdom of the business owner, of course). Our job is to listen to and anticipate what people want, and then deliver it to them.

Web marketing teaches us many lessons in communications — how to listen, how to speak, how to understand needs and react accordingly. Think about all the things we as professionals can learn from this craft and apply to our interpersonal communications. Let’s explore …

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December 2, 2011

Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!

Read the SEO Newsletter

Interested in understanding and optimizing the new Google+ business pages? How about a recap of Google’s big-news algorithm changes of 2011 and how to tackle them? Or what about a tutorial on writing calls to action, or best practices for mobile website design?

All this and more is in this month’s SEO Newsletter, published today. This post dives into the highlights of December’s issue. Don’t miss the tips for this months trends in Web marketing plus foundational concepts in our SEO Newsletter this month.

Read more of Web Marketing Tactics: Google+ Business Pages, 2011 Algorithm Updates, Mobile Site Design & More!.




October 19, 2011

Calculate the Value of Higher Rankings: New SEO Newsletter

Read the SEO Newsletter

Each month we put together a snapshot of our industry that reflects important moves in the Internet and technology space and provides useful knowledge that our colleagues in the Internet marketing industry can use in their strategic or day-to-day SEO, PPC and SMM practice. It’s called the SEO Newsletter, and the October issue materialized this week.

Well, for the most part.

We apologize to readers for some technical difficulties that resulted in a couple of the articles turning up 404 pages. All that’s been fixed now and there are four fresh pieces available for viewing, from a simple but sophisticated formula for calculating the dollar value of higher rankings to a survey of the current state of Internet usage and marketing opportunities in the super-engaged Japanese market.

Read more of Calculate the Value of Higher Rankings: New SEO Newsletter.




October 7, 2011

Friday Recap: Virginia’s Musings Edition

Steve Jobs 1955 - 2011 RIP

Ahhh, Friday. You make me very happy. You know what else makes me happy? Virginia was nice enough to share with me all the things that happened this week for today’s Friday Recap. Because some weeks, I am a cave-dweller. I’m glad Virginia is still cool enough to keep us going this week.

Read more of Friday Recap: Virginia’s Musings Edition.




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