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Social Media Marketing Archives : Page 4 of 8 : Bruce Clay Blog

September 27, 2011

Socially Satisfied: Search and Social Hawaii

Search and Social: Becky Carroll

Becky Carroll, @bcarroll7, founder of Petra Consulting and author of, “The Hidden Power of Your Customer“ hosts this session. This talk is about social media and employees [she says the name of the session is misleading]. What she is going to talk about applies to bigger companies but the small company should consider this. According to research, 87 […]




September 26, 2011

Wappow! Search and Social Conference Coverage

Kauai Chicken

Aloha! Hosting its annual Search and Social event in Hawaii this week is Wappow!, and this poor individual has packed up her laptop and recording devices to accompany Bruce to the conference and bring you coverage from Hawaii’s “Garden Island,” Kauai. Even though we have a ton of work ahead (I swear!) with Bruce as […]




September 20, 2011

6 Ways for the Newbie Marketer to Define & Create Social Media Services

Lots of online marketers are just starting out on their own — some with lots of experience, some new to the industry altogether.

That means, there are many people who are still getting a handle on the service offerings they provide while they work hard to run a small business, consult and perform online marketing for their clients.

As a small business owner or consultant, it’s easy to fall into the rhythm of taking on any and all social media needs a client may have without a clearly defined social media offering.

And that’s what we’re here to talk about today — how new marketers starting off on their own can begin to put some structure to their social media services and how to stay on top of what is most useful to clients.

Read more of 6 Ways for the Newbie Marketer to Define & Create Social Media Services.




September 15, 2011

SMX East 2011: Facebook, Twitter and SEO

BruceClaySMXEast

Both Google and Bing say social signals are factored into their ranking algorithms for “regular” search results.  No surprise. So it was also no surprise it was standing room only at SMX East Facebook, Twitter and SEO session designed for the serious search and social crowd! Danny Sullivan gave introductions with a reminder that not […]




SMX East 2011: The SoLoMo Landscape

Local Search

Greg Sterling, our mod, says SoLoMo is an amorphous category and can be difficult to discuss as it’s always hanging. 50+% of people access social media sites through handheld devices. Social and mobile are connected, and local is where all transactions happen — people use mobile to navigate the world at their fingertips. The three […]




September 14, 2011

SMX East 2011: Up Close with Google+ and Google +1

smx_east_logo

What does Google+ mean to SEO, PPC, Social Media and the real world? The Google+ powered panel for “Up Close with Google+ and Google +1” shares all we need to know (or at least what they are allowed to tell us) at the after-lunch, SMX East session. Danny Sullivan puts us in a Google+ frame […]




September 13, 2011

SMX East 2011: What Every Paid Search Marketer Needs To Know About Google+

Google+

Google+ debuted with an invitation only “hello” just 10 weeks ago and today we gather as SMX East takes its first up close and personal look at the who, what, where and “WTF” we should expect from Google and the +1. What we know: Google is using +1 results to make search results more personalized […]




September 9, 2011

Friday Recap: Remembrances, Dreams and Decisions Edition

American Flag

In the immortal words of Rebecca Black:

Friday, Friday
Gettin’ down on Friday
Everybody’s lookin’ forward to the weekend
Partyin’, partyin’ (Yeah)
Partyin’, partyin’ (Yeah)
Fun, fun, fun, fun

Do a little partying for me while you’re at it. I’ll be getting myself in gear for SMX East next week. Lisa Buyer and I have committed ourselves (and I do mean straight jacket committed) to liveblogging 15 sessions during the week. Plus I’ll be reviving my roving reporter role for SEM Synergy along with keeping dates with some of my favorite industry and Gothamites.

Read more of Friday Recap: Remembrances, Dreams and Decisions Edition.




August 18, 2011

SES San Francisco 2011: View from the Top Keynote

SES 2011 Afternoon Keynote

Here we are wrapping up SES 2011. It’s been a great time, lots of hard work and a fair amount of fun to go along with it. Here, we have a panel of peeps in the online advertising sector who will assess the current state of play and how the possibility of convergence may be closer than we think.

Read more of SES San Francisco 2011: View from the Top Keynote.




The Convergence of Search, Social & Content Marketing

SES SF

Moderator: Greg Jarboe, President & Co-founder, SEO-PR

Speakers:
Aaron Kahlow, Chairman & Founder, Online Marketing Summit
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Arnie will be the 1st presenter this morning. He is going to talk about how to research and come up with ideas for producing content. This is always such a struggle for site owners and marketers.

Start with keyword research [doesn’t everything start there?]. Brainstorm for keyword phrases your customers use when searching and use tools like Google keyword suggest and instant search, Google Adwords keyword tool and Bing’s commercial Intent. Think about the long-tail keywords especially.

Read more of The Convergence of Search, Social & Content Marketing.




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