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October 19, 2011

Calculate the Value of Higher Rankings: New SEO Newsletter

Read the SEO Newsletter

Each month we put together a snapshot of our industry that reflects important moves in the Internet and technology space and provides useful knowledge that our colleagues in the Internet marketing industry can use in their strategic or day-to-day SEO, PPC and SMM practice. It’s called the SEO Newsletter, and the October issue materialized this week.

Well, for the most part.

We apologize to readers for some technical difficulties that resulted in a couple of the articles turning up 404 pages. All that’s been fixed now and there are four fresh pieces available for viewing, from a simple but sophisticated formula for calculating the dollar value of higher rankings to a survey of the current state of Internet usage and marketing opportunities in the super-engaged Japanese market.

Read more of Calculate the Value of Higher Rankings: New SEO Newsletter.




October 7, 2011

Friday Recap: Virginia’s Musings Edition

Steve Jobs 1955 - 2011 RIP

Ahhh, Friday. You make me very happy. You know what else makes me happy? Virginia was nice enough to share with me all the things that happened this week for today’s Friday Recap. Because some weeks, I am a cave-dweller. I’m glad Virginia is still cool enough to keep us going this week.

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October 5, 2011

How to Recognize Comment Spam in Your Blog

Spam

So you’ve got a nice little blog supporting your business, you’re posting regularly, and you’ve found a balance between being too tame and too controversial for your topics. But your comment threads are full of spam – bland, vague comments that do nothing to further the conversation, and worse yet, link out to untrustworthy sites that can harm your site directly and by association.

As long as webmasters keep finding ways to identify comment spam, spammers will keep finding ways to evade detection. The comment spamming arms race will likely continue as long as spamming is still profitable (i.e., forever), but here are some of the latest tricks spammers use, and solutions you can employ to fight them. As an added bonus, we’ll include freshly harvested examples of spam from this very blog.

Read more of How to Recognize Comment Spam in Your Blog.




September 28, 2011

It’s All a Big Game — Search and Social Hawaii

Search and Social Hawaii Conference Logo

Evan Fishkin (@eFishkin) is from SlingshotSEO says he’s going to open up today’s last session at Search and Social with a joke: “That’s my father” [points to his father, Scott. They both smirk]. He is talking game mechanics today — why people want to participate in games and how marketers can get in on the opportunities […]




From Links to Votes: Search and Social Hawaii

Search and Social Hawaii Conference Logo

Ian Lurie (@PortentInt), founder of Portent Interactive in Seattle is up in this session. He is going to be talking about social media and votes and signals for ranking. For more, check out Ian’s presentation slides. He starts with a story. Clients call you up and tell you that you’re a genius because of fantastic rankings […]




Keynote: SEOs Get Social with Bruce Clay — Search and Social Hawaii

Search and Social Hawaii: Keynote with Bruce Clay

Welcome to Day 2 of the Search and Social conference in Hawaii. Yesterday, we did an inner tubing event through an old sugar cane plantation’s water ducts. It was very cool. Today, Bruce is going to talk about the convergence of social and search. He starts with a video called Social Media Revolution 3: Until […]




September 27, 2011

Building Communities: Search and Social Hawaii

Search and Social Hawaii: LP Neenz Faleafine

This session welcomes L.P. Neenz Faleafine (@Neenz) talking building community. Let’s get right to it. Step 1 with clients: Do an assessment of the client, interview end user, find out what they want, research the brand, don’t assume what you want is what the users want. This is very important if you’re a consultant. A […]




Socially Satisfied: Search and Social Hawaii

Search and Social: Becky Carroll

Becky Carroll, @bcarroll7, founder of Petra Consulting and author of, “The Hidden Power of Your Customer” hosts this session. This talk is about social media and employees [she says the name of the session is misleading]. What she is going to talk about applies to bigger companies but the small company should consider this. According to research, 87 […]




September 26, 2011

Wappow! Search and Social Conference Coverage

Kauai Chicken

Aloha! Hosting its annual Search and Social event in Hawaii this week is Wappow!, and this poor individual has packed up her laptop and recording devices to accompany Bruce to the conference and bring you coverage from Hawaii’s “Garden Island,” Kauai. Even though we have a ton of work ahead (I swear!) with Bruce as […]




September 20, 2011

6 Ways for the Newbie Marketer to Define & Create Social Media Services

Lots of online marketers are just starting out on their own — some with lots of experience, some new to the industry altogether.

That means, there are many people who are still getting a handle on the service offerings they provide while they work hard to run a small business, consult and perform online marketing for their clients.

As a small business owner or consultant, it’s easy to fall into the rhythm of taking on any and all social media needs a client may have without a clearly defined social media offering.

And that’s what we’re here to talk about today — how new marketers starting off on their own can begin to put some structure to their social media services and how to stay on top of what is most useful to clients.

Read more of 6 Ways for the Newbie Marketer to Define & Create Social Media Services.




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