Bruce Clay Blog : Tools
June 20, 2012SEO Tools Edition of the Newsletter: Under the Hood of Bing Webmaster Tools and the SEOToolSet
June’s SEO Newsletter is a Tools Edition. We’ve zeroed in on some new tools and features for SEO analysis we think you’ll enjoy learning more about.
Our feature interview with Bing Webmaster Tools manager Duane Forrester goes Behind the Scenes of Bing Webmaster Tools Phoenix Update. Forrester explains Bing’s efforts to assist the SEO community through the Phoenix Update.
In our Back to Basics article you’ll Get to Know Our SEO Tools You Shouldn’t Live Without. Get reacquainted with trusted tools for analyzing performance of your domains, pages, keywords and rankings, and meet powerful new tools launched this year.
Read more of SEO Tools Edition of the Newsletter: Under the Hood of Bing Webmaster Tools and the SEOToolSet.
June 5, 2012
Hardcore SEO and Social Power Tools – SMX Advanced 2012
There are going to be a lot of tools here. Many are explained in a sentence. It might be hard to convey the real value of them. Use this as a starting point.
February 29, 2012
SMX West 2012: Beyond The Google AdWords Tool: Advanced Keyword Research Tactics
Ted starts and says that there was a good report on Predicting Bounce Rates in Sponsored Search Advertisements. The findings were:
- Quality Score is largely related to CTR.
- When CTR is unavailable, Google uses a proxy.
- Bounce rate is highly predictive of CTR.
- Variable that most correlates to bounce rate is relatedness of KW to creative.
The keyword [bicycle] is related in decreasing amount to:
- itself, [bicycle]
- stems
- synonyms
The AdWords tool is unreliable. Protect yourself against it – use other tools.
Read more of Beyond The Google AdWords Tool: Advanced Keyword Research Tactics.
August 18, 2011
Conversion Tools of the Master Craftsman
Oh good. Bryan’s given me fair warning that his presentation will be next to impossible to liveblog. Something like 125 tools and 60 slides. Eep!
Tim’s presenting first. He’ll be telling us about 5 tools today. CrazyEgg, ClickTale, UserTesting, CrossBrowserTesting and AttentionWizard.
All these tools will help you identify problems with your site. He asks everyone to raise their hand and say “my baby is ugly.” Your landing page has fundamental problems. These tools will help you find them.
Read more of Conversion Tools of the Master Craftsman.
December 17, 2009
SEM Synergy Sync Up
The last few weeks have flown by in a blur. And in the mad dash of the holidays, I’ve failed to give due love to the podcast this month. I have a sneaking suspicion that if I don’t talk about the podcast here on the blog, no one’s going to remember that exists! Why is that? You love the podcast, right?
You just haven’t been able to listen to it lately, what with the crazy time of year. I know how it goes. So to help you jump back into the podcast, here are your SEM Synergy extras for December’s episodes thus far.
Ask.com Develops New Q&A Search Technology, Aims to Index the Human Source
If you’re an online marketer interested in keeping up with the bleeding edge of search, you really can’t miss this podcast. Doug Leeds, the president of Ask.com U.S., talks to me about the company’s strategy for developing the next generation of search.
Read more of SEM Synergy Sync Up.
