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June 24, 2013

2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts

Hamlet

Shakespeare’s Hamlet had a lot on his mind — namely, the “slings and arrows of outrageous fortune.” But if he’d been kicking it in the 21st century, maybe his fortune wouldn’t seem so outrageous — the Prince of Denmark would have been able to track his social fortune, putting a stop to any natural shocks that came about about from seemingly random follows, unfollows, retweets, mentions and favorites.

If Hamlet had access to social media — and the analytics that come with it — perhaps he wouldn’t have been so down; he could have tracked @Claudius, @Gertrude and @Ophelia’s social media musings and in doing so, gain better understanding of what was working in their relationships and what wasn’t.

Read more of 2 Tweet or Not 2 Tweet: Twitter Analytics Help You (and Hamlet) Optimize Social Media Efforts.




May 21, 2013

Tips for Blog and Social Media Maintenance While on Vacation? Get Out of Town!

A best practice for vacationing is to write your blog ahead of time!

Blog and social media maintenance can’t fall through the cracks when you go on vacation. Let the plants die and newspapers stack up, if you must, but make sure you don’t neglect your blog and social media platforms; they need to continue providing the quality content that your clients/customers/fans have (hopefully) come to expect.

You don’t want your brand voice to fall silent while you’re away, so set aside some to time to craft and schedule social media posts before you vacate. Tweets, Facebook posts and LinkedIn posts should be distributed throughout each day. It is also essential that you find the time to prepare and schedule a blog post ahead of time.

Read more of Tips for Blog and Social Media Maintenance While on Vacation




May 15, 2013

How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook

panda on Dreamstime stock photo service

As a community manager and a blogger, I have 2 main needs for images:

1. Including them in BCI blog posts to break up text and add visual interest
2. Posting images to social media to share blog and other BCI content

What you’ll know by the end of reading this is:

  • Where I get images, both free and paid services
  • How to make a graphic-text mash-up using Google Drive that will get noticed in the midst of noisy Facebook, Twitter and Google+ streams

Read more of How to Make a Graphic-Text Mash-up to Promote Blog Content on Facebook.




May 8, 2013

Twitter 101 Series: Take the Next Step with Twitter Engagement

ring41

Hashtag use extends beyond simple categorization. Hashtags are the cornerstone of Twitter chats. And Twitter chats are key to having real time conversations with potential clients, as well as like-minded professionals you can network with.

Read more of Twitter Engagement: Taking the Next Step.




April 22, 2013

Twitter Series 101: Get Retweeted! Taking Dan Zarrella’s Advice

As your Twitter following increases, there are additional goals to strive for, like earning retweets. Earning retweets exposes your messages to a broader audience as your follower’s followers see your tweets via retweets. According to “the social media scientist” Dan Zarrella, “the likelihood of a tweet being retweeted increases dramatically each time it is retweeted.”

Dan is widely renowned for his social media savvy, hailed by Rand Fishkin as “someone whose expertise is backed by more data than nearly anyone else in the marketing field”). In his various reports, Dan explores what works and what doesn’t when it comes to retweeting.




April 11, 2013

Twitter 101 Series: Twitter’s 5 Best Friends — TweetDeck, Bitly, TwitLonger and More

Whether you want to more closely examine your Twitter following, view multiple accounts, or get more characters for your Tweet, we recommend these five always-helpful Twitter companion apps and sites.

And as part of our Twitter 101 series, we’ve made sure these sites are all beginner-friendly, while still useful for twittizens from way back.




April 5, 2013

Twitter 101 Series: 10 Basic Steps to Increasing Your Twitter Following

Graphic of Twitter birds on branches; the bird at the top asks the birds "Want to follow me?"

Brands on Twitter have one thing in common (besides their love of microblogging): they want to increase their following! The bigger your Twitter following, the more your voice is heard. And the more your voice is heard, the stronger your brand becomes. Twitter is a integral part of social media marketing. This series is geared […]




November 2, 2012

Friday 4-Step: Quick Twitter Exercise for Brands

hazmat suit with Twitter logo overlay

It’s Friday. How much time will you spend scrolling through Twitter today? Be honest!

Are you scanning and tweeting for business or pleasure? If you’re in the mindset to give your company Twitter profile a little TLC, let’s run through a 4-step exercise to optimize your bio, spruce up your look and get a little (inter)action.

1. Set Your Clear Intention
2. Ban the Bio Hazards
3. Run a Few Tools to Improve Engagement
4. Follow a Shareable Tweet Checklist

Read more of Friday 4-Step: Quick Twitter Exercise for Brands.




April 30, 2012

George Zimmerman: A Rep Management Case Study

Why social media for George Zimmerman?

No one would ever want to be in George Zimmerman’s position: a controversial target in the volatile debate of American race relations. Of all the lessons society can take from the case of Trayvon Martin, disaster response and reputation management sit at the bottom of the list. Still, for marketers Zimmerman’s defense team’s efforts to control the online conversation are worth a closer look.

This morning we learned that the defense team had set up a website, Facebook page and Twitter account. Zimmerman’s attorney Mark O’Mara explains his decision to establish an official social media presence:

“We feel it would be irresponsible to ignore the robust online conversation, and we feel equally as strong about establishing a professional, responsible, and ethical approach to new media.”

Read more of George Zimmerman: A Rep Management Case Study.




January 6, 2012

How to Choose Social Media Share Buttons

Share Content

Social share buttons are a great way to spread the content you have deeper into networks across the Web – but which social share buttons are right for your site? Sometimes, the “catch-all” approach to buttons that we so often see isn’t the best route. You know, those widgets that produce a bunch of buttons for social communities for the sake of trying to reach everybody and their mother. Oftentimes, this can just confuse readers or make them think more than they should have to in order to share the content they like.

There are several approaches to how you can identify which social share buttons you should include on your Web pages. One is checking traffic sources in your site’s analytics. Another is knowing who your target audience is and where they are hanging out socially online. And yet another is assessing the importance of individual social share buttons as metrics in whatever goals you have for the business.

Virginia and I recently decided to do an analysis of the social share buttons on the SEO Newsletter article pages, since they hadn’t been refreshed in quite some time. I’m going to share with you what we uncovered about some of the social share buttons, what we plan to do with it and how you can better assess the social share buttons on your (or your client’s) site.

Read more of How to Choose Social Media Share Buttons.




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