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December 6, 2011

What Internet Marketing Can Teach Us About Interpersonal Communication

One to One (or a defined many) communication

Audience: Web marketers
Estimated reading time: 5 minutes

Nobody knows how to communicate to a business’ customers better than Internet marketers (backed by the wisdom of the business owner, of course). Our job is to listen to and anticipate what people want, and then deliver it to them.

Web marketing teaches us many lessons in communications — how to listen, how to speak, how to understand needs and react accordingly. Think about all the things we as professionals can learn from this craft and apply to our interpersonal communications. Let’s explore …

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September 15, 2011

SMX East 2011: Facebook, Twitter and SEO


Both Google and Bing say social signals are factored into their ranking algorithms for “regular” search results.  No surprise. So it was also no surprise it was standing room only at SMX East Facebook, Twitter and SEO session designed for the serious search and social crowd! Danny Sullivan gave introductions with a reminder that not […]

June 15, 2011

Twitter: The Single-Greatest Relationship and Branding Tool

Power of Twitter Infographic

Last night while enjoying my third Samba Juice cocktail @SushiSambaChi in Chicago, I had a moment of social media clarity: Twitter is the single-greatest social media tool (yeah, I said it).

I was sitting at a table at with seven amazing women I had never met before: architects, designers, producers, entrepreneurs, professors, and all of us were sharing tales from the trenches and some serious laughs.

There was no hidden agenda, no crazy self-promotion, just a bunch of powerful women looking to meet other powerful women. #Success.

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March 31, 2011

Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn

baseball glove

Today is opening day of baseball season, and everyone (including Susan) is just a little fired up. I happen to have a lot of Red Sox fans in my Facebook feed, and before I even had my coffee this morning, there was already a little not-so-friendly East Coast rivalry occurring (well, actually, the Yankees assaults started days ago). [It’s the duty of every American to hate the Yankees. –Susan]

Baseball season got us thinking here in the writers department about the social aspects of baseball games. Why are people willing to pay seven bucks for a mediocre beer and five dollars for a hot dog at the game, when they could get a six-pack and whole package of dogs at the grocery store for half the price and watch it at home? The answer is the community and the experience.

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March 9, 2011

Retweet Me: How To Be A Twitter Authority – SMX West 2011

SMX West logo

This session talks about the importance of Twitter as a link builder, its relevancy to search and how your authority on Twitter plays into the big picture. I’m actually pretty excited about this session because, quite frankly, I suck at Twitter.

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February 23, 2011

Can’t You Just Say It in 140 Characters or Less?

See, Hear and Speak No Evil

Tweetdeck has changed the 140-character rule for everyone who likes to ramble. The company rolled out its feature at the end of January, allowing users to blabber to their hearts’ delight by surpassing the 140-character limit and even giving those chatterboxes the ability to include images and embed video, for the love of God.

I liked this idea when I heard it the first time. It was called a blog.

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January 19, 2011

Sorry, but Social Media Is Not Like an Old Friend


You know those old friends you have – the friends you’ve known for, like, ages who, no matter how much time passes, you know you can always call them up and it’s like there was never any space between you? Yeah those friends.

OK, take those friends – you picturing them in your head? Take those friends and think of the exact opposite of them. And those are your friends on social media networks.

I’m sorry to be the one to break the news, but unlike an old friend, your peeps on social media networks like Twitter, Facebook, LinkedIn and others will forget about you unless you take the time to let them know you’re there.

And unlike an old friend, it takes more than just a phone call or drop-by every so often to let them know you’re thinking about them. It’s a full-time job pleasing those finicky little social media goers.

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January 13, 2011

Why Social Media is like Getting out of a Warm Bed

Bed Monster

Diving into social media, just like thrusting yourself out of a cozy bed, can be a harrowing thought. Why? Because just like your trusted mattress, you’ve been comfortable with your marketing plan thus far – it’s familiar, it does the job.

Like an irritating alarm at 6 a.m., developments in online marketing warn us that there’s a job to do, and time is running out. Social media, in one form or another, is becoming an extremely important facet in marketing your business.

So, wake up and smell the coffee. We’ve got work to do. But first, let’s look at some of the common barriers to starting social media.

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January 12, 2011

Picking Twitter Tools for Your Business

Chocolate Tools

Social media is not yet a science and it’s even sometimes difficult to find the logic in it all, so proven theories on Twitter tools, unfortunately, do not exist. But, you can do research, apply deductive reasoning, test and form hypotheses about which tools will work best for your business.

There are hundreds of “top Twitter” this and “top Twitter” that lists roaming around, and it can be a little overwhelming. So, here are a couple tips on how you can whittle those lists down into something manageable to experiment with.

Internet marketers: You can also brush up on your knowledge of Twitter tools so you can best advise clients on what will work for them.

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September 10, 2010

Friday Recap: Linguistic Trip Edition


Holla if you’re hyped for the weekend! Let’s light it off with a recap.

With summer mostly behind us, you’ll probably be storing away the barbecue soon. But don’t let that stop you from juicy, fire-grilled goodness. Matt McGee shared the Consumer Reports ratings for the best burgers in the country. I’m definitely on board the In-N-Out wagon but I’ll admit my curiosity is tickled by Five Guys Burgers and Fries. May be time for a burger throw down? [Research trip! —Susan]

It’s also time to roast Sarah Palin for introducing the non-word “refudiate” into the American lexicon. One of the summer’s most searched for “words” is a blend of “refute” and “repudiate” and is finding favor with supporters of the former Alaska governor. Although, it isn’t likely to join hybrids like “blog” and “guesstimate” in the dictionary, according to Merriam-Webster.

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