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March 31, 2011

Baseball and the Social Experience: Why You’re Willing to Pay $7 for a Beer and What Businesses Can Learn

baseball glove

Today is opening day of baseball season, and everyone (including Susan) is just a little fired up. I happen to have a lot of Red Sox fans in my Facebook feed, and before I even had my coffee this morning, there was already a little not-so-friendly East Coast rivalry occurring (well, actually, the Yankees assaults started days ago). [It's the duty of every American to hate the Yankees. --Susan]

Baseball season got us thinking here in the writers department about the social aspects of baseball games. Why are people willing to pay seven bucks for a mediocre beer and five dollars for a hot dog at the game, when they could get a six-pack and whole package of dogs at the grocery store for half the price and watch it at home? The answer is the community and the experience.

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March 9, 2011

Retweet Me: How To Be A Twitter Authority – SMX West 2011

SMX West logo

This session talks about the importance of Twitter as a link builder, its relevancy to search and how your authority on Twitter plays into the big picture. I’m actually pretty excited about this session because, quite frankly, I suck at Twitter.

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February 23, 2011

Can’t You Just Say It in 140 Characters or Less?

See, Hear and Speak No Evil

Tweetdeck has changed the 140-character rule for everyone who likes to ramble. The company rolled out its Deck.ly feature at the end of January, allowing users to blabber to their hearts’ delight by surpassing the 140-character limit and even giving those chatterboxes the ability to include images and embed video, for the love of God.

I liked this idea when I heard it the first time. It was called a blog.

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January 19, 2011

Sorry, but Social Media Is Not Like an Old Friend

Friends

You know those old friends you have – the friends you’ve known for, like, ages who, no matter how much time passes, you know you can always call them up and it’s like there was never any space between you? Yeah those friends.

OK, take those friends – you picturing them in your head? Take those friends and think of the exact opposite of them. And those are your friends on social media networks.

I’m sorry to be the one to break the news, but unlike an old friend, your peeps on social media networks like Twitter, Facebook, LinkedIn and others will forget about you unless you take the time to let them know you’re there.

And unlike an old friend, it takes more than just a phone call or drop-by every so often to let them know you’re thinking about them. It’s a full-time job pleasing those finicky little social media goers.

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January 13, 2011

Why Social Media is like Getting out of a Warm Bed

Bed Monster

Diving into social media, just like thrusting yourself out of a cozy bed, can be a harrowing thought. Why? Because just like your trusted mattress, you’ve been comfortable with your marketing plan thus far – it’s familiar, it does the job.

Like an irritating alarm at 6 a.m., developments in online marketing warn us that there’s a job to do, and time is running out. Social media, in one form or another, is becoming an extremely important facet in marketing your business.

So, wake up and smell the coffee. We’ve got work to do. But first, let’s look at some of the common barriers to starting social media.

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January 12, 2011

Picking Twitter Tools for Your Business

Chocolate Tools

Social media is not yet a science and it’s even sometimes difficult to find the logic in it all, so proven theories on Twitter tools, unfortunately, do not exist. But, you can do research, apply deductive reasoning, test and form hypotheses about which tools will work best for your business.

There are hundreds of “top Twitter” this and “top Twitter” that lists roaming around, and it can be a little overwhelming. So, here are a couple tips on how you can whittle those lists down into something manageable to experiment with.

Internet marketers: You can also brush up on your knowledge of Twitter tools so you can best advise clients on what will work for them.

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September 10, 2010

Friday Recap: Linguistic Trip Edition

hamburger

Holla if you’re hyped for the weekend! Let’s light it off with a recap.

With summer mostly behind us, you’ll probably be storing away the barbecue soon. But don’t let that stop you from juicy, fire-grilled goodness. Matt McGee shared the Consumer Reports ratings for the best burgers in the country. I’m definitely on board the In-N-Out wagon but I’ll admit my curiosity is tickled by Five Guys Burgers and Fries. May be time for a burger throw down? [Research trip! —Susan]

It’s also time to roast Sarah Palin for introducing the non-word “refudiate” into the American lexicon. One of the summer’s most searched for “words” is a blend of “refute” and “repudiate” and is finding favor with supporters of the former Alaska governor. Although, it isn’t likely to join hybrids like “blog” and “guesstimate” in the dictionary, according to Merriam-Webster.

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August 20, 2010

Friday Recap: Chasing Butterflies Edition

foxtrot rainbow comic

What a week! Hope everyone had a good one, and that those at SES San Francisco arrived back home safely. Susan’s back in the office, which is a joy in the writers’ room, because that means more smiles, stories and presents! (Yay, conference swag!)

Just for you she brought back a packed-to-the-brim archive of liveblog coverage of SES. A million thank yous to the guest livebloggers (Some of them first timers on the liveblog circuit! They’re naturals!) who pumped out comprehensive reports of sessions with thoughtful advice and opinions. I’m talking to you, Alan Bleiweiss, Brent Rangen, Jayme Westervelt, John Ellis, Jonah Stein and Michael Martin. Oh, BCI’s own Susan Esparza and Bruce Clay Australia’s Kate Gamble didn’t do too bad either. ;)

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August 18, 2010

Twitternation and Automation — SES San Francisco

ses sf logo

Moderator:
Matt McGowan, Publisher and Head of U.S., Incisive Media

Speakers:
Tracy Falke, Social Media Specialist, Freestyle Interactive
Paul Madden, Owner, Crea8 New Media
Jeff Pulver, Entrepreneur, Chairman and Founder, JeffPulver.com

I’m back again for another social media session. You’d think I was a big fan of it myself, wouldn’t you? Nope, I just figure that I, and so many others out there, need to know this info for yourselves or your clients. I’ll take my mountains over Twitter any day… sorry, Twitter fans. :)

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August 13, 2010

Friday Recap: Randomest Recap Ever Edition

Rubik

It’s Friday the 13th! Have you got your lucky clover handy? Or do you laugh in the face of friggatriskaidekaphobes?

Susan, Bruce, Chris and a few lucky BCIers are getting ready for SES San Francisco next week. You may have noticed that we’ve yet to publish our liveblog schedule for the conference. You’ll find it welcoming readers to the blog on Monday, just in time to get excited about the show. I actually have a really exciting announcement about our liveblogging this time. For SES San Francisco we’re honored to have six awesome guest bloggers joining the liveblogging team. A special thanks to Alan Bleiweiss, Jayme Westervelt, John W. Ellis, Jonah Stein, Michael Martin, and Tracy Falke, whose liveblogging you’ll find right here next week. I mean, look at what John’s already doing to get hyped for the show! Next week is going to be awesome — even without turtles!

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