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July 23, 2010

Friday Recap: Positively Peachy Edition

peaches on tree

Hi-ho! Welcome back to your favorite day of the work week. I can tell you’re crushing it in the hours left, but take a load off for a hot minute and savor some recap.

Or don’t and stay busy. Because busy equals happy, according to recent research. Unfortunately, our instinct is to idle. The researchers found that people report feeling happier when they’ve been busy, even doing tasks categorized as “futile busyness,” and yet we’re hard wired to try to save energy by doing nothing. Thanks a lot, evolution.

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July 22, 2010

Put on Spindex, Consume More Social Media

Spindex preview

Ah, Spindex … just one tiny vowel away from spandex. If you haven’t heard of Spindex yet, it’s a Microsoft FUSE Labs service that was rolled out in beta and announced at the Web 2.0 Expo in San Francisco in May.

Spindex is what many people would call an aggregator. FUSE Labs disagrees. In the video posted above, we find out it’s a “personal search engine for social media” that actually analyzes the content within your networks to find out what’s trending and who’s who among your entire social audience. Presumably, it brings you the information you’d be most interested in with regards to only your communities online.

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July 2, 2010

Friday Recap: O Say, Things to See Edition

Story People story on start ups

Just a short recap today since we were planning our big announcement. Here are a few finds to keep you entertained while you’re sunning by the barbecue this lovely holiday weekend!

Serious stuff first. Bing announced its new crawler, bingbot, will replace msnbot come October. So don’t be alarmed when your server logs recognize a new agent in the field.

Social media marketers got an exclusive sneak peak of the upcoming Digg 4.0 from Brent Csutoras. Looks like suggested profiles, integration with Twitter, Facebook and e-mail, and big changes to the categories are on the horizon.

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July 1, 2010

BP, Crisis Communications and Social Media

BP tweet

Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.

Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.

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June 18, 2010

Friday Recap: Space Cadets Edition

Lots of important things to share with you today. Better get to it!

Last week Susan asked that people get on the Robert bandwagon for So You Think You Can Dance. Yes, Robert had another stellar performance on this week’s show, but one friend had bigger aspirations — hopes of seeing BCI’s Robert Esparza getting jiggy wit’ it. And who are we to disappoint? I bring you Robert and Gary Luke’s disco boogie!

That’s not the only gift we’ll give the Internet marketing community this month. On July 2 we’ll announce the winners of the Small Biz Discovery Contest. Make your choice for the grand prize winner known by voting for your favorite article in the SEO and social media categories. We adjusted the voting process this week, which means voting is open until the end of June. And when you vote, you can enter a drawing to win a seat in our SEOToolSet Training. Make someone’s day and learn along the way.

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June 14, 2010

Social Media: The Wedgie of the Internet

anonymous online

Everyone is getting their panties in a bunch about Facebook and Twitter these days. Everybody has an opinion on what they’re doing right, what they’re doing wrong, if they should make a profit, how they should make a profit, and on and on.

I admit, when it comes to the privacy issue, I’m not an advocate for some of the things Facebook has been doing. The amount of information I share with people who I know even in the real world is carefully monitored, so proclaiming to the planet my whereabouts, age and interests seems like a perfect opportunity for some sicko or thief to commit a crime.

But when it comes to the topic of businesses making profit, I’m a fan. Just because our social media networks let us use them for free, doesn’t mean we should treat them as anything other than what they really are: businesses. And let me remind you that we all choose to be a part of those businesses.

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June 11, 2010

Friday Recap: Special World Edition

BlueGlass Internet marketing conference logo

Wow! What a week! SMX Advanced was intense. I learned a lot and made deeper personal relationships, and I wasn’t even there! It’s all thanks to the incredible liveblogging that I was honored to take part in. You can too — just head over to the earlier posts from this week (I’ve rounded them all up here and we share some additional liveblogging lessons here) by Susan and special guests Alan Bleiweiss, Dana Lookadoo, and Gil Reich.

Those who attended Bruce’s SEO training workshop yesterday found it to be a strong way to close out the show. Exhibit A was one attendee’s Twitter sentiment, which Paula shared in the writers’ room chat. I’ll let you into our special world for a moment.

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June 8, 2010

SEO and Social Media Track: Twitter, Real Time Search & Real Time SEO

this is search slide

Yahoo is making popcorn at their booth. You have NO idea how tempted I am to forget this liveblogging sessions and go liveblog a bag of popcorn instead. Popcorn is totally my downfall. But because I love you guys, I’m going to be strong.

Apparently people are complaining about the pre-roll sponsored mini-pitches that I didn’t blog last session. Whatever, people. Just play on your phone for a minute if you don’t want to listen. There’s one of them now and like last time, I’m not blogging it.

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June 4, 2010

Friday Recap: Caffeine Jolt Edition

smiling coffee

Howdy on this fine Friday! It’s almost time to get your weekend on, but first, get some light reading in, ‘kay?

We were introduced to a new dinosaur species this week, and isn’t he a handsome specimen? Beak-like face and a name that translates to “grinding-mouth, wrinkle-eye” — Jeyawati was a cutie!

I fear we’re all headed in the direction of the dinosaurs if they can’t clean up the Gulf Coast oil disaster and stop the flow of oil. There’s not much we can do about that mess at the moment, so go ahead and plant a tree. Mother Nature could use any boost she can get right now.

Did you have a cup of coffee or three this morning to give you a boost? A new study suggests that the stimulation felt from caffeine may be just an illusion. The researchers say that regular coffee drinkers that get their caffeine fix every morning may simply be alleviating the fatiguing effects of caffeine withdrawal, giving the effect of alertness while actually just bringing them back to normal. Susan and Jessica are highly skeptical. And admitted coffee addicts… Just saying. ;)

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May 14, 2010

Friday Recap: Stop the Madness Edition

tiny tortoise on skateboard

OMG with the Facebook insanity! Just because this entire week needs an adorable animal chaser or three, here’s a hit of itty bitty tortoises, a dose of rare white otter cubs, and a shot of kittens going down a slide.

Phew. That’s better.

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