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January 13, 2011

Why Social Media is like Getting out of a Warm Bed

Bed Monster

Diving into social media, just like thrusting yourself out of a cozy bed, can be a harrowing thought. Why? Because just like your trusted mattress, you’ve been comfortable with your marketing plan thus far – it’s familiar, it does the job.

Like an irritating alarm at 6 a.m., developments in online marketing warn us that there’s a job to do, and time is running out. Social media, in one form or another, is becoming an extremely important facet in marketing your business.

So, wake up and smell the coffee. We’ve got work to do. But first, let’s look at some of the common barriers to starting social media.

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January 12, 2011

Picking Twitter Tools for Your Business

Chocolate Tools

Social media is not yet a science and it’s even sometimes difficult to find the logic in it all, so proven theories on Twitter tools, unfortunately, do not exist. But, you can do research, apply deductive reasoning, test and form hypotheses about which tools will work best for your business.

There are hundreds of “top Twitter” this and “top Twitter” that lists roaming around, and it can be a little overwhelming. So, here are a couple tips on how you can whittle those lists down into something manageable to experiment with.

Internet marketers: You can also brush up on your knowledge of Twitter tools so you can best advise clients on what will work for them.

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September 10, 2010

Friday Recap: Linguistic Trip Edition


Holla if you’re hyped for the weekend! Let’s light it off with a recap.

With summer mostly behind us, you’ll probably be storing away the barbecue soon. But don’t let that stop you from juicy, fire-grilled goodness. Matt McGee shared the Consumer Reports ratings for the best burgers in the country. I’m definitely on board the In-N-Out wagon but I’ll admit my curiosity is tickled by Five Guys Burgers and Fries. May be time for a burger throw down? [Research trip! —Susan]

It’s also time to roast Sarah Palin for introducing the non-word “refudiate” into the American lexicon. One of the summer’s most searched for “words” is a blend of “refute” and “repudiate” and is finding favor with supporters of the former Alaska governor. Although, it isn’t likely to join hybrids like “blog” and “guesstimate” in the dictionary, according to Merriam-Webster.

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August 20, 2010

Friday Recap: Chasing Butterflies Edition

foxtrot rainbow comic

What a week! Hope everyone had a good one, and that those at SES San Francisco arrived back home safely. Susan’s back in the office, which is a joy in the writers’ room, because that means more smiles, stories and presents! (Yay, conference swag!)

Just for you she brought back a packed-to-the-brim archive of liveblog coverage of SES. A million thank yous to the guest livebloggers (Some of them first timers on the liveblog circuit! They’re naturals!) who pumped out comprehensive reports of sessions with thoughtful advice and opinions. I’m talking to you, Alan Bleiweiss, Brent Rangen, Jayme Westervelt, John Ellis, Jonah Stein and Michael Martin. Oh, BCI’s own Susan Esparza and Bruce Clay Australia’s Kate Gamble didn’t do too bad either. ;)

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August 18, 2010

Twitternation and Automation — SES San Francisco

ses sf logo

Matt McGowan, Publisher and Head of U.S., Incisive Media

Tracy Falke, Social Media Specialist, Freestyle Interactive
Paul Madden, Owner, Crea8 New Media
Jeff Pulver, Entrepreneur, Chairman and Founder,

I’m back again for another social media session. You’d think I was a big fan of it myself, wouldn’t you? Nope, I just figure that I, and so many others out there, need to know this info for yourselves or your clients. I’ll take my mountains over Twitter any day… sorry, Twitter fans. :)

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August 13, 2010

Friday Recap: Randomest Recap Ever Edition


It’s Friday the 13th! Have you got your lucky clover handy? Or do you laugh in the face of friggatriskaidekaphobes?

Susan, Bruce, Chris and a few lucky BCIers are getting ready for SES San Francisco next week. You may have noticed that we’ve yet to publish our liveblog schedule for the conference. You’ll find it welcoming readers to the blog on Monday, just in time to get excited about the show. I actually have a really exciting announcement about our liveblogging this time. For SES San Francisco we’re honored to have six awesome guest bloggers joining the liveblogging team. A special thanks to Alan Bleiweiss, Jayme Westervelt, John W. Ellis, Jonah Stein, Michael Martin, and Tracy Falke, whose liveblogging you’ll find right here next week. I mean, look at what John’s already doing to get hyped for the show! Next week is going to be awesome — even without turtles!

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July 23, 2010

Friday Recap: Positively Peachy Edition

peaches on tree

Hi-ho! Welcome back to your favorite day of the work week. I can tell you’re crushing it in the hours left, but take a load off for a hot minute and savor some recap.

Or don’t and stay busy. Because busy equals happy, according to recent research. Unfortunately, our instinct is to idle. The researchers found that people report feeling happier when they’ve been busy, even doing tasks categorized as “futile busyness,” and yet we’re hard wired to try to save energy by doing nothing. Thanks a lot, evolution.

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July 22, 2010

Put on Spindex, Consume More Social Media

Spindex preview

Ah, Spindex … just one tiny vowel away from spandex. If you haven’t heard of Spindex yet, it’s a Microsoft FUSE Labs service that was rolled out in beta and announced at the Web 2.0 Expo in San Francisco in May.

Spindex is what many people would call an aggregator. FUSE Labs disagrees. In the video posted above, we find out it’s a “personal search engine for social media” that actually analyzes the content within your networks to find out what’s trending and who’s who among your entire social audience. Presumably, it brings you the information you’d be most interested in with regards to only your communities online.

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July 2, 2010

Friday Recap: O Say, Things to See Edition

Story People story on start ups

Just a short recap today since we were planning our big announcement. Here are a few finds to keep you entertained while you’re sunning by the barbecue this lovely holiday weekend!

Serious stuff first. Bing announced its new crawler, bingbot, will replace msnbot come October. So don’t be alarmed when your server logs recognize a new agent in the field.

Social media marketers got an exclusive sneak peak of the upcoming Digg 4.0 from Brent Csutoras. Looks like suggested profiles, integration with Twitter, Facebook and e-mail, and big changes to the categories are on the horizon.

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July 1, 2010

BP, Crisis Communications and Social Media

BP tweet

Crisis communications has evolved with the invention of social media, how (and how quickly) companies must respond in the event of a crisis is complex and swift. With real-time updates becoming part of the norm in the SERPs, a company in crisis should always be part of the current conversation.

Staring at the fish tank at my chiropractor’s office this week, I realized that BP’s Deepwater Horizon oil spill and the resulting sour of public opinion is an opportunity to look at social media and crisis communication.

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