Bruce Clay Blog : UXAugust 2, 2012
Today I had a fight with Trader Joe’s dish soap. Those of you who know the TJ’s brand of dish soap can probably identify. You unscrew the top, and there’s this very stubborn aluminum sealant that you have to wrestle off to let the soap flow. The problem is, the soap bottle gives you no help at all. There’s no tab protruding off the edge to swiftly remove the sealant. You literally need tiny little elf hands or a pair of surgical tweezers to get any sort of traction.
After about two minutes of wrestling with it, I thought, How hard could it be for Trader Joe’s to have made one tiny tab to grab hold of – an improvement that would make a huge impact on the experience?
The thing about the user experience is that sometimes we, as product developers and marketers, are so close the product that we fail to see the obvious. Or maybe we just haven’t taken the time to look at the product from every possible angle. Either way, we can’t forget to take the time to revisit the user experience time and time again throughout the lifecycle of the product. And yes, that means your website — the most important product you have on the Web.