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August 27, 2009

To train or not to train, that is the question.

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I never really believed a great SEO course could exist until I started working for Bruce Clay and I had the chance to attend The Bruce Clay Training last April. There are lots of theories and opinions on how someone should learn SEO. Initially, before coming to work for BC, I had been told “if you want to learn SEO, do it yourself “.

SEO training

I agreed with that only partially, I believe that most of the best SEO people started learning by themselves and by testing and trying different things on their sites. I did start doing things by myself but I also thought that attending training and receiving some extra guidelines would help too. Initially I tried a couple of online courses and became very pessimistic about SEO courses, but after attending the Bruce Clay training I changed my mind.
Strangely enough my first day of training was also my first day at Bruce Clay Australia! It was 3 days of intense SEO training and the subject matter ranged from basic search engine optimisation ideas to advanced SEO techniques. Being in the search industry for a few years, I had heard about Bruce Clay and the company always had a good reputation within the industry.
Bruce is a very down to earth person with an amazing knowledge, and I consider myself really lucky for having the opportunity to attend his course. I learnt a lot and acquired great information, but there is a LOT to learn. SEO is such an endless topic, do you know that the overall number of ranking factors in Google’s algorithm is over 200?
To all those out there who want to learn SEO, I would say; “it’s a self learning process based on self-research and testing, however having the opportunity to attend a highly qualified training course, can definitely can help”. SEO is a constant learning curve, so if you want to learn more, you need to constantly keep yourself update by reading blogs, forums and by attend training and seminars.
Why BC training can help you with your learning process?
– It provides a huge amount of updated information all in one sitting
– It covers most aspects of SEO so you get a comprehensive, all round knowledge of search engine optimisation
– It gives you the chance to get an answer to your SEO questions.
– It gives you 12 months access to the SEOToolSet®
Things are constantly changing, I suppose that’s the beauty of SEO but it’s also a challenge. How do you know if you are learning the right way? Well that’s why having guidelines and following a methodology can help you.

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