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January 15, 2007

Weekend Update: DMOZ Opens for Business

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DMOZ Accepting Submissions

News is quickly spreading at places like here, here and here that DMOZ is back from the dead and open for business. The question now is: Do you care?

It’s been pretty well documented that DMOZ had been having some “technical issues” dating back to October 2006, but it seems things are starting to get back on track over there. Site Submission, Update Listings and Forgotten password forms are all online again, though editor applications are still unavailable. (You’ll have to find another way to game the system.) But will its 3.5 month hiatus make it better or are people just over it?

I’m not expecting great improvements from DMOZ, but I wouldn’t cross if off your Search Engine Optimization To Do list. Clearly it has lost the importance it held in its heyday, but it is still worth the time to submit your site if you’re not in there already. Who knows, your DMOZ link may that tiebreaker point you need to help you jump a spot in the rankings. Site submission only takes a few minutes, what do you have to lose? Just submit it and forget it.

As a side note: We would never insinuate that DMOZ’s back-from-the-dead announcement had anything to do with them recently losing their spot on Bruce Clay’s Search Engine Relationship Chart, except we all know it totally does. Bruce’s Search Engine Relationship Chart is just that powerful.

TLD Trouble Down Under?

Evilgreenmonkey notes a problem one SEW forum member is having where a Web site for an Australian local tourism organization isn’t showing up in queries when the “pages from Australia” option is selected because it’s using a .com TLD and is hosted in the United States.

Issues like this are not uncommon; in fact, Matt Cutts mentioned a similar situation in his Infrastructure Update last week. Though you don’t necessarily need to be using your country-specific TLD in order to rank well in your country’s engine, it’s worth doing. If it’s important to Google to show local sites for certain queries, then it should be important enough to be worked into your search engine optimization campaign.

If it’s absolutely impossible for you to make the switch, your best bet is step up the number of links you’re getting from regional sites and at least host your site in the country you want to rank in so your WHOIS information includes a local address.

Google Reader to Evolve?

James Corbett (Via RWW) does some speculating that Google Reader may evolve into a “ReWriter” in 2007:

“The addition of support for tagging and link blogging were the warning shots but the coming months will see Reader evolve into a fully fledged Reader/Writer (let’s call it ReWriter). Google ReWriter is the first product that will tie the major pieces of the Read/Write web together – RSS/ATOM (feeds), OPML, Social-Bookmarking/Tagging (folksonomies), Attention and Microformats.”

Those are some hefty goals for 2007, but how awesome would that be? I don’t think we’ll see all that in the next year, but I will say this: If Google Reader can make it so I can bookmark pages, “note” things in Google Notebook, and comment to blog posts directly from GR, I’ll make the switch from Bloglines. Let’s see how badly they want me!

Fun Finds

Congrats to Andy Hagans on winning his bet with Neil Patel, where he had to get this post to rank in the top three for Neil’s name by today. Perhaps now that Andy has won Bruce will stop asking why I keep referring to Neil as a “pretty princess” in the blog. ;) See, I was doing it for Andy!

Rebecca Kelley calls bloggers the ultimate attention whores and the New York Times compares blogs to Labradors, calling them “friendly, fun, not all that bright, but constantly demanding your attention”. Geez, where’s the love?

Danny Sullivan says sites need to get in the top 5, not the top 10, if they want to be found by searchers. Danny’s analysis of a Microsoft eye-tracking study [PDF] is super informative, extremely telling, and very, very, very, very long. Read it when you have a good 10-15 minutes to spare. [Lisa has a short attention span. I thought Danny’s post was great. –Susan] – Were either of those points up for debate?. Funny, I don’t see you commenting on it, Ms. I Read Every Word.

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5 responses to “Weekend Update: DMOZ Opens for Business”

  1. Tropical SEO writes:

    Lisa,

    Thank you for helping me spread the Princess meme :-)

  2. Jack Dahlgren writes:

    Re: DMOZ. It came back to life a couple weeks ago for editors with nearly all of the pending submissions wiped out (why? How? I don’t know.) but this left editors with a clean slate. It is probably the best time to submit as editors don’t have a lot of things to work through. And if you submitted in the past but didn’t hear anything for a while, submit again. Chances are your pending site was blown away.
    Personally as a DMOZ editor, I don’t think DMOZ is going anywhere… It seems to have lost its way badly and will die a second death.

  3. Rebecca Kelley writes:

    Hmmm, it seems that bloggers don’t like the moniker “attention whore.” I don’t think it’s a bad thing, necessarily, but I seem to have definitely stirred the pot a bit…

  4. Lisa writes:

    It’s not that I don’t like being called a whore, it’s just I much prefer trollop. It’s so close to trollope that it can’t be a coincidence.

    And don’t pretend you didn’t mean to stir the pot. We know how you Mozzers are.

  5. Susan Esparza writes:

    Jack — I agree with you there. DMOZ was a kind of grand experiment that did a good job for several years but there comes a point when the Web is going to outdistance a human ability to categorize it and I think that point was a few years back. I’m curious what, if anything, will take DMOZ’s place as an authority. Blogs? Social networks? Digg?



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