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June 13, 2005

Yahoo VS. Google

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Search Engine Guide had an interesting article today about the differences between Yahoo’s Search Marketing, formally Overture, and Google’s Adwords.

According to the study, both Yahoo and Google had advantages and disadvantages over one another. The categories which were considered included: “Bidding”, “Low CT Rate Dropping”, “Showing Ads by Country and Language”, “Reports”, “Keyword Comparison”, “Conversions”, “Competition” and “Overall”.

Some of the breakdowns are as follows:

  • Yahoo’s maximum bid is $999.99 . Google’s maximum bid is $100.00
  • Google allows you to choose your country by using a drop-down box. Yahoo makes you re-register for each country and re-submit all key phrases.
  • Google offers customized reports and Yahoo does not.

Those are just a few examples. Definitely check out the link for the rest of the findings.

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