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Free Executives Guide to SEO

Search Engine Optimization
All-in-One for Dummies


Bruce Clay, Inc. and Wiley Publications, publishers of the For Dummies series have partnered up to produce the 746 page SEO for Dummies desk reference guide. Search Engine Optimization All-in-One for Dummies by Bruce Clay and Susan Esparza, is available now. This latest version of "Search Engine Optimization All-in-One for Dummies," is now available for order from Amazon.com and Barnes and Noble.com.

The 746 page SEO for Dummies desk reference is as close as you can come to an in-home SEO training course. The Search Engine Optimization All-in-One for Dummies explains the search engine basics, creating content, linking strategies, analyzing results, building a business with SEO, and more. The desk reference also strives to familiarize readers with the different kinds of search, including image searches, local search, and industry-specific vertical searches. The book also includes a $25 AdWords™ coupon to be used in your search marketing/PPC efforts. The coupon is good ONLY on NEW accounts that have not used a promo code before; it cannot be added to an existing account.

This comprehensive Search Engine Optimization All-in-One for Dummies book covers a wide range of SEO topics ranging from effective keyword research, proper SEO site design, how to handle various technical issues that come up, the SEO tools at your disposal and much more. The all-in-one desk reference is also ten books in one. So you get ten different books on ten areas of Internet marketing, but only have to pay one price! It's a win/win situation.

Review of Search Engine Optimization All-in-One for Dummies by Bruce Clay and Susan Esparza:Photo of Search Engine Optimization (SEO) For Dummies
"I read most of the SEO books that are published. Bruce and Susan's book is THE most comprehensive SEO book on the market today. Thanks so much for all the great information. I also went through Bruce's training course. It was tremendous....And yes, you can quote me!"

Margie Butler

Here's a look at what you'll find inside the SEO for Dummies reference guide:

Book I: How Search Engines Work
Everything you ever wanted to know about search engines on the Web, including Google, Yahoo!, and MSN live Search. Learn how they operate, and how your Web page winds up on their results page.

Book II: Keyword Strategy
One of the most important ways of ranking well in a search engine is choosing the right keywords. This book walks you through the process of choosing the right keywords for your site, and how to place them on your page for maximum efficiency.

Book III: Competitive Positioning
This book is all about scoping out the competition. What is your competition doing, and more importantly, what is it that they're doing right?

Book IV: SEO Web Design
Part of SEO is designing your page properly. In this book we teach you how to best build (or tweak) your page for maximum SEO efficiency.

Book V: Content Creation
One of the most important things you need to do for your Web site is content creation. Part of SEO is bringing people to your Web site, yes, but how are you going to keep them there? This book gives you all the information you need to create good, interesting and engaging content.

Book VI: Linking
This book teaches you about the importance of linking. From linking to pages within your own site, to linking to outside sources, and how NOT to go about obtaining links.

Book VII: Optimizing the Foundations
This book is all about the fundamentals of servers. How having the proper server can make or break your SEO project, and the nuts and bolts of server issues and redirects.

Book VIII: Analyzing Results
Once you get all of that data from your Web site, how do you go about properly reading it? This book discusses Analytics, and the tools you would use to analyze all of the data your site is generating.

Book IX: International SEO
This book discusses taking your page internationally, and the challenges you'll face out there, plus helpful advice on how to operate in a foreign country.

Book X: Search Marketing
This is a book all about Pay-Per-Click (PPC), Social Media (like Facebook or Twitter) and ways to deal with search engine spam--sneaky tactics used to trick search engines.

There is also an appendix covering information on further training in SEO, like conferences and other SEO training courses you can attend.

This Search Engine Optimization All-in-One for Dummies book is for the small business owner who doesn't want to go through the hoops of getting an SEO company to do it for him. It also contains valuable information for those in the SEO and search engine marketing industry.

Here's a sneak peek at what you'll find in Search Engine Optimization All-in-One for Dummies:

Say Mother's Day is coming up, and you want to buy your mother a nice bouquet of roses. (Good for you! No wonder Mom always liked you best.) After going to Google and typing your [roses] search query into the box, you're presented with a results page. The results page contains many different listings containing the keyword, or search word, [roses], sorted according to what Google thinks is most relevant to you.

We labeled the different parts in Figure 3-1 so that we can explain them one by one. (Note that we're using a Google results page because they get the lion's share of traffic.)

Search Engine Optimization All-in-One for Dummies - Figure 3-1
  • Search Box: The box where you type your search query, or whatever it is that you're looking for. In this case, it's roses.

  • Search Verticals: Links to the vertical search engines, the specialized ones that narrow your search into a specific type of result, such as images or news. Clicking one of these links takes you to a results page with only news or only images.

  • Page Count: The number of Web pages Google found that match your search query in some way. In this case, it's a lot.

  • Time Search Took: How long the search engine took to retrieve your results.

  • Related Searches: Other topics that contain your query or other searches Google thinks might be relevant.

  • Images: Picture files that match your query. This comes from Google's Images vertical engine. Clicking the link would take you to the vertical search results; in this case, a page containing only images of roses.

  • News Results: Any news results pertaining to your query or containing a keyword. These come from the vertical news engine. Clicking the link would take you to the news page.

  • Sponsored Links: The paid ads. Note how some of them relate to a specific geographic location near you. This is thanks to the local vertical search engine.

  • Organic Results: The listing results from a general search of Google's index, with algorithms applied to determine relevance.

  • Pagination: Links to the additional pages of results.

  • Disambiguation: (not pictured) The “Did you mean . . . ?” suggestions that usually display after a misspelled search query or search queries that turned up very few results. It's Google trying to guess what you actually wanted. Because [roses] was spelled correctly, no disambiguation appears.

  • Search Engine Optimization All-in-One for Dummies is available now. So order your copy from Amazon or Barnes and Noble.com today!


    Bruce and Susan would like to thank the following Bruce Clay, Inc. employees for their invaluable help with the creation of Search Engine Optimization All-in-One for Dummies: Paula Allen, Johnny Lin, Scott Polk, Katherine Wertz, Aaron Landerkin, James Kim, Bradley Leese and Maryann Robbins.