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SEO Training Course


SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX) and offer courses across the globe. 


Our SEO Training

is rated 4.8 out of 5 based on 222 reviews.

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.


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Newly Updated Course!
The SEOToolSet® Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSet® v.5. 

The redesigned SEOToolSet® is better, stronger and faster software for your SEO projects — and every student gets a free subscription! The course includes access to the SEOToolSet v.5 Standard Version for 12 months, valued at $1079 in subscriptions alone.

Even if you've taken the course in the past, the updated material and powerful new tools make it worth taking again.

Attention Returning Students
If you've taken Bruce Clay, Inc.'s Standard and/or Advanced classroom training in Southern Califiornia prior to July 11, 2011, we encourage you to refresh and expand your SEO skillset by signing up for our updated course and tools! We're offering 25 percent off the cost of Standard and/or Advanced SEOToolSet registration, good through 2011 through our Student Loyalty program

We also offer special discounts for returning students of our one-day SEO training workshop at leading search marketing conferences. Conference workshop attendees can subtract the cost of what they paid for the one-day class (proof of receipt required) from the total cost of registration for the Standard and Advanced (together) classroom SEO training in Southern California.

Additional Discounts
Are you a member of the Search Engine Marketing Professional Organization (SEMPO)? You are eligible to receive $200 off the price of Standard and/or Advanced SEO classroom training in Southern California. SEMPO dues are only $125, so don't miss out on this two-for-one offer. Check out our additional discounts page for SEO training to learn more. 

If you ever wanted to get trained in SEO, now is the time to take the SEOToolSet® Training course!


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Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations. 

We teach a comprehensive search engine optimization training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 350 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you annual subscriptions to our tools for multiple domains, and access to our support team for questions. And we offer a copy of our 768 page Wiley book on Search Engine Optimization to backup the course materials.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a three-day to four-and-half day search engine optimization training course designed for marketing and Web professionals. 

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class. 

The day-and-a-half Advanced SEO Certification course is designed for professional SEOs -- those who need to know about servers and sitewide programs, are power-users of the tools, and who are interested in completing our Certification exams, showing a commitment to our SEO methodologies and ethics.

Sample SEOToolSet® SEO Training Video



SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.


We have taught over 2,500 classroom students, with many returning annually year-after-year (so this is obviously a high-value course). Many taking the Standard course upgrade to our Advanced SEO course during the Standard course -- something that simply would not happen unless the class exceeded expectations. 

And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material. 

Added perks to our classroom training include a chance to be interviewed for our weekly webcast, SEM Synergy, during the breaks, and a special luncheon with the CEO of our SEO-friendly CMS partner, Pixelsilk, to discuss the challenges and opportunities of content management systems and SEO.

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Learn more about our SEO instructors and our custom on-site SEO training.

To learn more about our search engine optimization training classes and the integration with the SEOToolSet®, please visit our sister site at SEOToolSet.com for rates and directions. This year's schedule of SEO Training classes is listed below. If you are ready to really learn top-tier SEO methods and tools, then please, register for our SEO Training course now!

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For Clients


In keeping with our belief that communication and understanding lead to better projects, we invite all of our clients to attend the search engine optimization training course within the first few months of their project. 

It is our experience that clients who understand internet marketing and our process find themselves better able to facilitate the SEO of their site and appreciate more fully the benefits provided by a properly optimized site. Additionally, clients are given the opportunity to meet with their Bruce Clay, Inc. SEO analyst and client liaison so that the whole team is available for questions and additional help.

Current clients, if you have not been to the SEO training course yet, please contact your client liaison for further details on this opportunity.

Advanced Certification Course


Many of those who take our search engine optimization training course are themselves search engine optimizers. For those individuals, we'd like to extend an invitation to our Advanced Certification course, where we teach advanced SEO techniques and offer a chance to become an SEOToolSet® Certified Analyst. 

Certification offers several benefits including use of our tools with several logins for multiple accounts, spam audits to ensure compliance with standards and the right to display the certification seal -- an industry recognized standard of excellence.

The road to becoming a Certified Analyst starts with the three-day course and continues on to the 1.5 day Advanced SEO training course. 

For a full list of benefits and requirements, visit the Advanced Certification section at SEOToolSet.com. We also offer our SEO Training course in Australia generally twice per year.

Reviews provided by SurveyMonkey
Read all 222 reviews about SEOToolSet® Training
The advanced course is a perfect extension of the standard course. I highly recommend taking both courses as the advanced ultimately answers the questions that you have after you've taken the standard course.

Rating: 5 of 5

Allison - Cincinnati, OH

Outstanding training from the Gold Standard in SEO.

Rating: 5 of 5

Julie - Atlantic, IA

The Bruce Clay Advanced Certification SEOToolSet Training will be a game changer in being able to monitor our IS&T team and their changes to our website and how it effects SEO. We have been running blind without these tools.

Rating: 5 of 5

Mary - So. St. Paul, MN

Probably the best SEO training available

Rating: 5 of 5

Katja - Miami Beach, FL

This course is great for SEO newcomers, as well as SEO power-users. The topics discussed in the course vary widely for any range of SEO experience.

Rating: 5 of 5

John - South St. Paul, MN

This is an awesome course for understanding how SEO actually functions, from the ground up.

Rating: 5 of 5

Jack - Port Hueneme, CO

Excellent experience, Thanks you.

Rating: 4 of 5

Nikhil - Edmonton

The course helped to fill in some of the gaps in my knowledge of SEO, and it was great to learn from Bruce firsthand.

Rating: 5 of 5

Daniel - Canton, OH

Advanced Certification SEOToolSet Trainging Course was a very enjoyable course. The instructors thoroughly explained each concept as students had answers. The material helped me understand, in depth, all of the information that I had learned in the Standard SEOToolSet Training course.

Rating: 4 of 5

Alina - Anchorage, AK

The Advanced Certification SEO ToolSet Training Course by Bruce Clay, Inc is one of the most resourceful ways to learn and understand Search Engine Optimization. With the knowledge learned from the Advanced Certification SEO ToolSet Training Course our companies will easy move ahead of the competition and excel in search results.

Rating: 5 of 5

Cynthia - BELOIT, WI

I loved the way Bruce presented the material and answered implementation of the material on company specific questions. I found Mindy to be more approachable and personable. Both instructors also incorporated jokes throughout the presentation which kept things fresh and exciting; there were a lot of laughs! I enjoyed the specific knowledge the instructors had on and about Google, also their personal horror stories based on previous clients were quite entertaining. The materials were outstanding; I specifically loved the SEOToolSet Checklist. The over all experience was relaxed but highly professional.

Rating: 5 of 5

Darian - Anchorage, AK

Search engine optimization should not be attempted without some instruction and guidance. The BCI SEOToolSet Training Course provides the necessary knowledge and tools to pave the way to SEO success!

Rating: 5 of 5

Jennifer - Jackson, MS