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SEO Training Course


SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX) and offer courses across the globe. 


Our SEO Training

is rated 4.8 out of 5 based on 245 reviews.

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSetTM - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.


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Newly Updated Course!
The SEOToolSetTM Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSetTM v.5. 

The redesigned SEOToolSetTM is better, stronger and faster software for your SEO projects — and every student gets a free subscription! The course includes access to the SEOToolSet v.5 Standard Version for 12 months, valued at $1079 in subscriptions alone.

Even if you've taken the course in the past, the updated material and powerful new tools make it worth taking again.

Attention Returning Students
If you've taken Bruce Clay, Inc.'s Standard and/or Advanced classroom training in Southern Califiornia prior to July 11, 2011, we encourage you to refresh and expand your SEO skillset by signing up for our updated course and tools! We're offering 25 percent off the cost of Standard and/or Advanced SEOToolSet registration, good through 2011 through our Student Loyalty program

We also offer special discounts for returning students of our one-day SEO training workshop at leading search marketing conferences. Conference workshop attendees can subtract the cost of what they paid for the one-day class (proof of receipt required) from the total cost of registration for the Standard and Advanced (together) classroom SEO training in Southern California.

If you ever wanted to get trained in SEO, now is the time to take the SEOToolSetTM Training course!


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Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations. 

We teach a comprehensive search engine optimization training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 350 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you annual subscriptions to our tools for multiple domains, and access to our support team for questions. And we offer a copy of our 768 page Wiley book on Search Engine Optimization to backup the course materials.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a three-day to four-and-half day search engine optimization training course designed for marketing and Web professionals. 

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class. 

The day-and-a-half Advanced SEO Certification course is designed for professional SEOs -- those who need to know about servers and sitewide programs, are power-users of the tools, and who are interested in completing our Certification exams, showing a commitment to our SEO methodologies and ethics.

Sample SEOToolSetTM SEO Training Video



SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.


We have taught over 2,500 classroom students, with many returning annually year-after-year (so this is obviously a high-value course). Many taking the Standard course upgrade to our Advanced SEO course during the Standard course -- something that simply would not happen unless the class exceeded expectations. 

And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material. 

Added perks to our classroom training include a chance to be interviewed for our weekly webcast, SEM Synergy, during the breaks, and a special luncheon with the CEO of our SEO-friendly CMS partner, Pixelsilk, to discuss the challenges and opportunities of content management systems and SEO.

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Learn more about our SEO instructors and our custom on-site SEO training.

To learn more about our search engine optimization training classes and the integration with the SEOToolSetTM, please visit our sister site at SEOToolSet.com for rates and directions. This year's schedule of SEO Training classes is listed below. If you are ready to really learn top-tier SEO methods and tools, then please, register for our SEO Training course now!

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For Clients


In keeping with our belief that communication and understanding lead to better projects, we invite all of our clients to attend the search engine optimization training course within the first few months of their project. 

It is our experience that clients who understand internet marketing and our process find themselves better able to facilitate the SEO of their site and appreciate more fully the benefits provided by a properly optimized site. Additionally, clients are given the opportunity to meet with their Bruce Clay, Inc. SEO analyst and client liaison so that the whole team is available for questions and additional help.

Current clients, if you have not been to the SEO training course yet, please contact your client liaison for further details on this opportunity.

Advanced Certification Course


Many of those who take our search engine optimization training course are themselves search engine optimizers. For those individuals, we'd like to extend an invitation to our Advanced Certification course, where we teach advanced SEO techniques and offer a chance to become an SEOToolSetTM Certified Analyst. 

Certification offers several benefits including use of our tools with several logins for multiple accounts, spam audits to ensure compliance with standards and the right to display the certification seal -- an industry recognized standard of excellence.

The road to becoming a Certified Analyst starts with the three-day course and continues on to the 1.5 day Advanced SEO training course. 

For a full list of benefits and requirements, visit the Advanced Certification section at SEOToolSet.com. We also offer our SEO Training course in Australia generally twice per year.

Reviews provided by SurveyMonkey
Read all 245 reviews about SEOToolSet Training
Very helpful focus on the basics, as well as a few advanced aspects of SEO

Rating: 4 of 5

Jonathan - Yorba Linda, CA

The Advanced SEOToolSet Training Course was an invaluable experience that helped me gain actionable SEO knowledge I could utilize instantly.

Rating: 3 of 5

Chris - Freeport, ME

This course is a must for any marketer or SEO.

Rating: 4 of 5

Dustin - Los Angeles, CA

Bruce Clay is a master. He and his team have the knowledge practices to bring your business to the front of the proverbial digital line. 10/10, would use again!

Rating: 5 of 5

Ryan - Lemon Grove, CA

The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

Rating: 3 of 5

Cindy - San Antonio, TX

The SEOToolSet Training Standard course is essential for any business owner, digital media manager, IT manager or marketing manager. Without these SEO White Hat principals and skills that Bruce Clay offers and suggests to implement within your own business practices your competition has an advantage over you.

Rating: 4 of 5

Cyndi - Santa Clarita, CA

Bruce Clay's course will give you the background, knowledge and tool set to prepare you to tackle any SEO challenge. This is the quickest and surest way to learn industry-leading concepts that I've seen.

Rating: 5 of 5

Brett - Tucson, TX

Bruce Clay training takes a unique approach to SEO methodology that I haven't seen elsewhere. This training helps to answer the "why?".

Rating: 4 of 5

Steve - Provo, UT

Very comprehensive course, for beginners or in-depth SEO pros.

Rating: 4 of 5

Ricardo - San Diego, CA

I would highly recommend this coarse to everyone. SEO is such an important factor for business success. It can make or brake your company. Anyone that owns a business or works on websites should attend to at least get the basic understanding of why it is so important. There are so many companies out there that do it wrong and many business owners are so desperate to get new business that they will try anything. This course is truly the best money you can spend. If you apply the concepts, you will make that back in no time. Thank you for an amazing experience.

Rating: 5 of 5

Tony - Danbury, CT

Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI