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SEO Training Course

SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX) and offer courses across the globe. 

Our SEO Training

is rated 4.8 out of 5 based on 237 reviews.

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSetTM - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.

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Newly Updated Course!
The SEOToolSetTM Training course is new and improved. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSetTM v.5. 

The redesigned SEOToolSetTM is better, stronger and faster software for your SEO projects — and every student gets a free subscription! The course includes access to the SEOToolSet v.5 Standard Version for 12 months, valued at $1079 in subscriptions alone.

Even if you've taken the course in the past, the updated material and powerful new tools make it worth taking again.

Attention Returning Students
If you've taken Bruce Clay, Inc.'s Standard and/or Advanced classroom training in Southern Califiornia prior to July 11, 2011, we encourage you to refresh and expand your SEO skillset by signing up for our updated course and tools! We're offering 25 percent off the cost of Standard and/or Advanced SEOToolSet registration, good through 2011 through our Student Loyalty program

We also offer special discounts for returning students of our one-day SEO training workshop at leading search marketing conferences. Conference workshop attendees can subtract the cost of what they paid for the one-day class (proof of receipt required) from the total cost of registration for the Standard and Advanced (together) classroom SEO training in Southern California.

If you ever wanted to get trained in SEO, now is the time to take the SEOToolSetTM Training course!

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Why should you participate in face-to-face SEO training? We find that about 20 percent of our classes are question-and-answer time. Students need that time to understand the material and to relate the material to their individual situations. 

We teach a comprehensive search engine optimization training program covering the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 350 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you annual subscriptions to our tools for multiple domains, and access to our support team for questions. And we offer a copy of our 768 page Wiley book on Search Engine Optimization to backup the course materials.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a three-day to four-and-half day search engine optimization training course designed for marketing and Web professionals. 

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class. 

The day-and-a-half Advanced SEO Certification course is designed for professional SEOs -- those who need to know about servers and sitewide programs, are power-users of the tools, and who are interested in completing our Certification exams, showing a commitment to our SEO methodologies and ethics.

Sample SEOToolSetTM SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

We have taught over 2,500 classroom students, with many returning annually year-after-year (so this is obviously a high-value course). Many taking the Standard course upgrade to our Advanced SEO course during the Standard course -- something that simply would not happen unless the class exceeded expectations. 

And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material. 

Added perks to our classroom training include a chance to be interviewed for our weekly webcast, SEM Synergy, during the breaks, and a special luncheon with the CEO of our SEO-friendly CMS partner, Pixelsilk, to discuss the challenges and opportunities of content management systems and SEO.

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Learn more about our SEO instructors and our custom on-site SEO training.

To learn more about our search engine optimization training classes and the integration with the SEOToolSetTM, please visit our sister site at for rates and directions. This year's schedule of SEO Training classes is listed below. If you are ready to really learn top-tier SEO methods and tools, then please, register for our SEO Training course now!

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For Clients

In keeping with our belief that communication and understanding lead to better projects, we invite all of our clients to attend the search engine optimization training course within the first few months of their project. 

It is our experience that clients who understand internet marketing and our process find themselves better able to facilitate the SEO of their site and appreciate more fully the benefits provided by a properly optimized site. Additionally, clients are given the opportunity to meet with their Bruce Clay, Inc. SEO analyst and client liaison so that the whole team is available for questions and additional help.

Current clients, if you have not been to the SEO training course yet, please contact your client liaison for further details on this opportunity.

Advanced Certification Course

Many of those who take our search engine optimization training course are themselves search engine optimizers. For those individuals, we'd like to extend an invitation to our Advanced Certification course, where we teach advanced SEO techniques and offer a chance to become an SEOToolSetTM Certified Analyst. 

Certification offers several benefits including use of our tools with several logins for multiple accounts, spam audits to ensure compliance with standards and the right to display the certification seal -- an industry recognized standard of excellence.

The road to becoming a Certified Analyst starts with the three-day course and continues on to the 1.5 day Advanced SEO training course. 

For a full list of benefits and requirements, visit the Advanced Certification section at We also offer our SEO Training course in Australia generally twice per year.

Reviews provided by SurveyMonkey
Read all 237 reviews about SEOToolSet® Training
Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI

It was a great experience. Well worth the investment.

Rating: 5 of 5

Wyatt - Lincoln, NE

Bruce is known for his "white hat" practices. Bruce not only tells us what to do but also provides the tools necessary to help achieve it. While the quantity of information to absorb was intense the quality and support made the class well worth the cost. The class size was much smaller than I expected. While Bruce is known world wide as an expert on SEO he should also be known for the quality of instruction and dedication to his students. Anyone serious about SEO should take this class both standard and advanced. I believe this will make a major shift in my ability to help my clients make it to the top in more of the highly competitive keywords that we have struggled with.

Rating: 4 of 5

Dale - Powder Springs, GA

what is the value of a smidge? Tiger as the #1 golfer made $100m per year. He is just a smidge better than the number 10 golfer, but Tiger makes 10x. Why is that? There is just a smidge of difference between Bruce Clay and others, but you get 100x more with Bruce because he is that good.

Rating: 5 of 5

Matthew - IL

If you are confused by SEO, you are not alone. Take this course to lift the curtain & have real implementable items to take back to your company.

Rating: 4 of 5

Katrina - San Francisco, CA

As I business owner it's beneficial to take the course to know the proper techniques of SEO. I realize that my marketing company is lacking knowledge on SEO.

Rating: 5 of 5

Doug - Gatlinburg, TN

This is an excellent training and really helps people to grasp the fundamental concepts of proper SEO. Excellent course!

Rating: 5 of 5

Trevor - Simi Valley, CA

I thought this was a wonderful course to not only introduce basic SEO concepts, but, even more importantly, to expedite implementation of said concepts in a responsible manner.

Rating: 5 of 5

Ryan - Simi Valley, CA

I've spent many years searching for direction with our own internal SEO efforts, and have had more than one bad experience. Bruce Clay offers a completely ethical, white hat approach to Internet Marketing and SEO. Knowing that offering these services to clients can be a costly expense to any organization regardless of size, Bruce Clay offers in depth training that outlines the same techniques they use in house. The issue then becomes more geared towards an organizations focus and commitment rather than just an expense. As a small business this is important because it allows us an alternate avenue towards achieving these higher level results at a budget we can manage.

Rating: 5 of 5

Andy - Stillwater, OK

Great high level view of SEO from the white hat perspective with many actionable suggestions that will keep you busy on your site for months to come.

Rating: 4 of 5


No matter how motivated I was I did not have confidence or tools to get seo right. Trial and error was very frustrating. I feel able to trust that I am doing the right modifications to my websites. Great feeling. I expect to be much more successful!

Rating: 5 of 5

Frank - Kahului, HI