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Design Articles


The design of your site influences how crawl-able it is for the search engines and how navigable it is for your users. Failing to lay this basic framework from the beginning may put you in the position of having to play "catch up" later on, or even worse, undergo a complete redesign to correct fundamental mistakes. If you value your ability to stay competitive, you can't afford this. The articles in this section aim to educate readers on the importance of good design and give tips on how to implement design best practices. If you would like to reprint or reuse any of the articles in this section, please contact us. To learn more about our authors, please visit the Bruce Clay Authors page.


Web Design For Usability and SEO, SEO Newsletter, December 2009

10 Engaging Ways to Incorporate Engagement Objects™, SEO Newsletter, March 16, 2009

What is a CMS and Do You Need One?, SEO Newsletter, June 13, 2008

Avoiding Navigation Pitfalls, SEO Newsletter, May 15, 2008

Successful Site Architecture and Design: Part 2, SEO Newsletter, April 15, 2008

Successful Site Architecture and Design: Part 1, SEO Newsletter, March 31, 2008

Building a Web Site Theme with Silos, Part 6: Site Maps, SEO Newsletter, January 31, 2008

Building a Web Site Theme with Silos, Part 5: Keyword Rich Content, SEO Newsletter, October 15, 2007

Building a Web Site Theme with Silos, Part 4B: Link Structure, SEO Newsletter, August 31, 2007

Building Inbound Links for Web Sites, SEO Newsletter, August 15, 2007

Building a Web Site Theme with Silos, Part 4A: Link Structure, SEO Newsletter, July 31, 2007

Building a Web Site Theme with Silos, Part 3: Folder/Directory Structure, SEO Newsletter, June 29, 2007

Building a Web Site Theme with Silos, Part 2: Subject Theming, SEO Newsletter, April 30, 2007

Building a Web Site Theme with Silos, Part 1, SEO Newsletter, March 31, 2007

Site Design for the Vision Impaired, SEO Newsletter, October 2006

Siloing Revisited, SEO Newsletter, September 2006

Web Personas: Creating Jane, August 2006

Put a Search Box in Your Site Design, August 2006

Sitemaps Improve Site Value, SEO Newsletter, February/March 2006