Volume 98: January 25, 2012
California
May 14 - 18, 2012
July 16 - 20, 2012
September 10 - 14, 2012
December 3 - 7, 2012
Sydney, Australia
1-Day Training
February 29, 2012
July 31, 2012
September 4, 2012
November 6, 2012
Milan, Italy
Conference Training
San Jose February 27, 2012
Toronto April 24, 2012
Seattle June 7, 2012
New York October 5, 2012
New York March 23, 2012
Toronto June 13, 2012
San Francisco August 17, 2012
Chicago TBD, 2012
The PPC Hierarchy of Needs
There's a hierarchy to be considered when developing any PPC campaign. To help businesses and marketers apply a strategy of prioritization, the PPC Hierarchy of Needs shows the relative place of pay per click marketing tasks.
As with Maslow's Hierarchy of Needs, basic and fundamental needs make up the base of the pyramid, and each higher tier represents needs that can't be realized until all needs below are satisfied.
Likewise, in PPC marketing, responsibilities can be best managed when considered in their proper order. Some tasks of a project will be more effective and efficient when other tasks have been accomplished beforehand.
Move your cursor over each part of the PPC Hierarchy of Needs to view more information.
