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Bruce Clay, Inc. SEO Training and Industry Conferences Discounts


Conferences and SEO training are an important part of both continuing education for those already in the industry, and fast-track education for those who are ramping up their search engine optimization and Internet marketing efforts.

Now more than ever before, we are seeing a shift in the consciousness of businesses, moving away from traditional marketing and focusing on Internet marketing, with SEO absorbing a large portion of marketing spend.

The shift in focus is also evident in the growth of SEO-focused topics at conferences tailored to all types of industries, and the general growth of search-specific conferences and events. These conferences show that search engine optimization has gone mainstream, and prove that SEO and Internet marketing are at the forefront of any business' survival in these digital times.

Discounts at a Glance

Student Loyalty Program for SEOToolSet® Standard and/or Advanced Training

Returning students of the SEOToolSet Standard and/or Advanced classroom training receive 25 percent off when they register again through our Student Loyalty program. Those signing up with the returning student (friends, colleagues, etc.) receive $300 off training.

Exclusive Discounts to Returning Conference Students

Been to Bruce Clay, Inc.'s SEO training workshop at one of the many leading search marketing conferences where it's offered? Now, you can subtract the cost of what you paid for the conference workshop (with proof of receipt) from the registration costs of the Standard and Advanced (together) SEOToolSet Training class in Southern California.

SEMPO Member Discount

As a bonus to those who support the web marketing industry’s professional organization, we’re giving all SEMPO members a $200 discount on SEOToolSet® Standard and/or Advanced Training in Southern California. Considering that annual dues to SEMPO are $125, you’re essentially making money when you sign up for SEMPO and SEOToolSet® Training together. Proof of membership is required after signup.

Register for SEOToolSet Training and claim your discounts! 

Learn New Tools and Tricks of the Trade

Since its inception in 1999, Bruce Clay's SEOToolSet Training has educated thousands of students. ​The course is continually updated to meet the changing demands of the fast-paced search industry.

The three-day Standard training, two-day Advanced course, and one-day conference training now reflect the most recent developments in the search industry, including updates to:

  • Google's algorithm and penalties
  • Local search
  • Mobile and voice search

​The SEOToolSet Training teaches search marketing professionals:

  • The importance of search engine optimization in business goals and ROI
  • How the search engines work
  • What must be done in order for websites to achieve top rankings and what might be impacting rankings
  • How to make websites more relevant to the search engines and their human audience.
  • How to increase click-through rates to websites
  • PageRank concepts and how it relates to rankings
  • How to use Bruce Clay, Inc's proprietary SEOToolSet® technology to assist in SEO strategy
  • How to identify the best keywords for websites
  • How to identify and analyze top online competitors
  • How to implement on-page optimization best practices, including HTML components such as meta data
  • How to increase link popularity
  • How to ensure web pages are indexed by search engines

SEOToolSet training includes access to our advanced SEO tools. ​Developed in-house for our own SEO analysts, our renowned SEOToolSet Pro software includes:

  • Single page and multipage analyzers to compare your web pages with top-ranking competitors and SEO best practices
  • A site spider to ​quickly uncover issues that could impact search engine indexing
  • The fastest ranking monitor on the market, with capability to run manual ranking monitors or schedule them as needed
  • The capability to export data into report formats that work for various needs
  • Integration with Majestic to accurately monitor your link profile health

Each student receives a one-year subscription to SEOToolSet Pro along with in-depth course materials.

Register for our SEOToolSet Training

Now Is the Time

SEO training is the perfect way to ​make sure your marketing efforts ​can be successful. Businesses that ignore the importance of Internet marketing to their success will surely feel the impact, as companies across industries will surpass their competitors through the latest online strategies.

Have questions about our SEO training, upcoming conferences and discounts? Call us any time at 1-866-517-1900.

 


Reviews provided by SurveyMonkey
Read all 288 reviews about SEOToolSet Training
SEOToolSet Training
Insights that as an experienced SEO I hadn't known before. Really liked the philosophy.

Rating: 4 of 5

Polly - Chicago,IL

SEOToolSet Training
Having Bruce available to teach it.

Rating: 5 of 5

David - Madison,NJ

SEOToolSet Training
The instructor was clearly very knowledgeable and offered great insight. I also enjoyed walking through the SEO Tool Set and feel like these tools will help us improve our SEO presence.

Rating: 4 of 5

Abby - Riverwoods,IL

SEOToolSet Training
The organization and clarity of presentation and materials, the expertise of the presenter and williness to field a variety of questions

Rating: 4 of 5

Regan - San Francisco,CA

SEOToolSet Training
I loved the insight Bruce Clay gave us.

Rating: 5 of 5

Rosana - Carlsbad,CA

SEOToolSet Training
Mindy was passionate and taught us with utmost professionalism and respect. You couldn't have picked a better presenter.

Rating: 4 of 5

David - Salt Lake City,UT

SEOToolSet Training
The instructor was engaging and well versed in the material. The course was completely up to date and filled gaps in my understanding of the current SEO landscape.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Mindy was very knowledgeable about the subject matter, and it showed. The presence of Duane Forrester in the class was also a welcome addition that really enriched the overall experience. The materials were comprehensive and laid out in a logical way that made it easy to see and grasp the "big picture" of everything SEO entails.

Rating: 4 of 5

Jason - Canton,OH

SEOToolSet Training
Mindy was a great instructor, and the material covered was exactly what I needed.

Rating: 5 of 5

Joe - Milan,PA

SEOToolSet Training
Mindy was delightful. She is knowledgeable and very approachable. She seems to care about people which makes me want to take this class again. She is classy in both personality and appearance. She is a great asset to Bruce Clay! Duane is also very knowledgeable and took time during breaks to impart his knowledge and experience to the attendees. Great team!

Rating: 5 of 5

Olympia - Franklin,MA

SEOToolSet Training
The cold-hard recommendations and guidelines to bring back to my department and the enthusiasm in which it was presented.

Rating: 4 of 5

Lucas - Edina,MN

SEOToolSet Training
I enjoyed Mindy's enthusiasm and delivery of the material. Additionally, I liked that Bruce and Duane sat in during the course which further enhanced class discussion.

Rating: 5 of 5

Kyle - Simi Valley,CA

SEOToolSet Training
The instructor was great, the lab and associated checklist were both very helpful and practical.

Rating: 4 of 5

Jeremy - Stamford,CT

SEOToolSet Training
I appreciate how well the materials are kept up to date.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Open-Ended Response

Rating: 5 of 5

Chris - Tustin,CA

SEOToolSet Training
The instructor is very patient as I asked many questions during the course. She also explains topics very clearly. I liked the labs the best as they were a great way to put everything we learned to the test (that was very helpful!!!). Also, the article/case-study on Siloing for the Heifer company was extremely helpful.

Rating: 5 of 5

Marlenà - Tecom Setion C,Dubai