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PPC Articles

Pay per click advertising can generate enormous return on your investment. With targeted ads, proper keyword selection, good copy and optimized landing pages it is possible to increase your traffic and conversion. Articles in this section are geared toward developing an understanding of PPC issues and refinement. For permission to reproduce any article on this page, please contact us. To learn more about our authors, please visit the Bruce Clay Authors page.


The State of the Australian Search Market, SEO Newsletter, February 2010

Holiday PPC Campaign Planning, SEO Newsletter, August 2009

Seven Free Search Marketing Tips for Nonprofits, SEO Newsletter, June 2009

Affiliate Marketing: Increasing Money and Traffic, SEO Newsletter, January 31, 2008

Mastering PPC Management, SEO Newsletter, November 30, 2007

Estimating the Real Click Fraud Rate, SEO Newsletter, March 15, 2007

Planning Your Holiday SEM Campaign, July 2006

Budgeting for Pay Per Click, June 2006

Click Fraud - Bane of Paid Search, May 2006

Pay Per Click: The Crown Jewel of Search, March 2006

Will Pay-per-Call Invite Click Spam?, SEO Newsletter, February/March 2006