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Pay Per Click Management Services


Pay Per Click (PPC) refers to to the ads that appear within and alongside organic listings on a search engine results page (SERP). The cost for having ads appear on a SERP is based upon two things: cost-per-click (CPC) and keywords. The CPC is determined by the cost of individual keywords, which exist as part of a larger bidding system. Some keywords are more expensive than other, which is why PPC keyword research is essential for identifying certain target keywords.

Bruce Clay, Inc. is a PPC company that understands how vital a role pay per click ads can play in search engine marketing. Our PPC experts provide wide-ranging PPC services as part of ongoing Internet advertising. Some of our PPC strategies include the creation and optimization of ads, management of your daily ad budget, analytics analysis and monthly reporting.

PPC Framework Graphic
Step 1 Planning Step 2 Design Step 3 Development Step 4 Deployment

Developing PPC Strategy


Internet marketing can change rapidly and often. Because pay-per-click advertising requires daily adjustments, Bruce Clay, Inc.'s PPC professionals will assess individual needs and continually monitor the bidding process and placement of keywords. Bruce Clay, Inc.’s PPC experts manage advertising campaigns and have the ability to make changes quickly, especially when controlling price and placement and improving ad copy. This is why PPC management services we provide are founded upon agility and rapid response to the campaigns.

All comprehensive Search Engine Marketing campaigns should contain PPC advertising. Effectively implementing PPC strategies is an essential function to Internet marketing optimization, and if done correctly, can pay its dividends in brand advertising, CTR, and most importantly, conversions. Nevertheless, PPC services offer the ability to control how much you want to spend and where you want to be ranked.

In theory, higher bids will ensure PPC ads appear higher in the paid listings, but Google also takes into account not only the bid price, but also how well a PPC ad performs with click through rate (CTR) and bounce rate. Thus, it is the opinion of our PPC professionals that it's strategically important to support a sponsored listing with engaging ad copy, relevant site content, and targeted industry-specific keywords.


PPC Campaign Strategy


An effective PPC strategy can also help with keyword research in a search engine optimization campaign as well. This allows words to be tested live for their conversion rates in paid listings. Choose the keywords that perform best and ensure their placement in an SEO campaign to achieve optimal search engine rankings. Consider using PPC services alongside SEO because the majority of companies that employ both typically report very positive results.

It is important to keep mind that as your competition employs more PPC strategies as part of their Internet marketing campaigns, the competition will only become more fierce. Optimizing with Bruce Clay, Inc.’s PPC services to increase and solidify CTR and conversions is essential to staying one step ahead of the competition and ensuring business remains strong.