SMB Local Search Engine Optimization Package
Industry leading Internet marketing services that fit a local business budget
The Bruce Clay SMB Optimization Package delivers the company's world-class local search engine marketing services starting at an affordable price point. This is the same high-quality Internet marketing expertise currently used by major global corporations sized to fit a SMB business budget. Bruce Clay, Inc. has been providing expert Internet services to firms large and small since 1996, and our various website pages certainly shows our expertise.
Your business needs search engine presence
SMB businesses are moving online at breakneck speed. More and more, consumers turn to the Web first to find the goods and services they need, and their path almost always involves a search. As a online business you can only survive by making sure that your website that can be found in the search engines.
Helps your SMB business achieve: |
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Web presence by having a professional website |
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Increased traffic to your website |
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More revenue due to increased visitors |
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More visibility in the organic search results |
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More visibility in Local search results |
All in one package that you can afford
Our SMB Optimization Package includes on-page local search engine optimization, search engine submission, Facebook, Linkedin and Google+ profiles, Analytics Setup, PPC AdWords setup (if needed) and much more - priced on a monthly basis.
Efficient services designed for local business needs
Our SMB Optimization Package is for business owners who understand the value of TRAFFIC, but aren't interested in the many months of learning to do local search engine marketing themselves. Hiring a professional to do the expert work for them, they can concentrate on what they do best — running their businesses. Bruce Clay, Inc.'s skilled analysts provide the know-how, tools, and hands-on labor required to optimize your local business website so that it can be found for its targeted keywords. You do not need to spend years learning internet marketing - to keep costs down and efficiency high, we absolutely omit the training element and focus our expert time on helping your site get traffic instead. This is a full service solution to getting your business on the web.
Short-term goals bring long-term results
Optimizing a local website to appear higher in the natural and paid search engine rankings requires a combination of improvements, on- and off-site and certainly with social media. There is no magic bullet for search presence. Instead, many individual tasks work together to make the site more competitive, support its relevance to people's queries, to establish you as an expert, to overcome doubt about your business, and yield higher traffic from the search engine results.
Time is another essential component for project success. Natural search engine rankings usually take several months to achieve depending on the site's competitive environment. It takes a gradual process of optimizing the site, revising content and publicizing that content to attract inbound links and social presence to build the site's authority in the search engines. Doing this without spam or penalties is the key, and there are no easy solutions except doing it right first time.
Our local search engine marketing services package provides a twelve-month program of services specifically tailored to building and optimizing your site, getting listed in the search results, and attracting (not purchasing spam) links to your website. It's a project that gets your website quickly headed in the right direction to achieve long-term results.
Choose experience you can trust
Let our truly expert and internationally recognized team help your site move upward in the search results. Call us at (866) 517-1900 for more information and get started right away!
Deliverable Schedule (Summary)
The Bruce Clay, Inc. local search engine marketing services package includes:
- Initial Client Needs & Site Review
- Keyword Research for up to 30 Phrases
- Recurring On-Page SEO of Top Pages
- Monthly SEO Ranking Reports
- Google Analytics Setup or Audit with Monthly Summary Reports
- Social Media: Google+, Facebook, Twitter and Linkedin Social Profile Setup
- Google Places and Bing Local Page Setup Supporting SMB Results
- LocalPack Premium Service (1 location included)
- Quarterly Written Press Releases
- Weekly E-mail communication and Monthly Status Calls for your team with BCI Team.
- Competition Review and Reports
- Conversion Rate Optimization Edits to Minimize Bounce Rates
- PPC Ad Management Setup for the SEO keyword phrases (ongoing management optional)
- QR Code Creation
- Custom 404 Error page Setup
- Directory Submissions (on topic)
- Original Articles
- Competitive Link Analysis Report
- E-mail Communication and Quarterly Status Calls for your team with BCI dedicated Client Liaison
- On-Line Introduction to SEO Course
- HTML and XML Sitemap Creation and Submission
Program Task Descriptions
A scheduled one year minimum deliverable schedule provides the steady improvement that appears most natural to a search engine. The primary tasks that Bruce Clay's expert team provides for SMB business clients are described below in detail.
Kickoff Call
Your local search engine marketing package begins with a scheduled conference call. During this kickoff call, we will discuss your website goals and introduce you to your Client Liaison, your primary contact throughout the project. You will be asked to designate a primary contact on your end as well. That person may have reasonable e-mail communication with the Client Liaison throughout the project. Note that calls consume project hours, and we prefer to remain focused on implementation.
Keyword Research
Keyword selection is the most critical part of any Internet marketing optimization project. An analyst will research your business and SMB local area to identify your project keywords. You may optionally also provide a prospective list of desired keywords that we'll take into account when we do our research. Keywords will be a combination of location, business name, possibly owner name and several generic keywords appropriate to each business. Those targeted keywords have the best potential for conversion and attracting visitors who will be interested in what the business offers. From this research, we will prepare a list for your approval of up to 30 locally competitive relevant keywords. Once we receive your approval, our SEO work to build and optimize the website for those keywords can begin. These words also are used for your optional PPC campaign.
Google Analytics Setup & Reporting
Google Analytics enables user behavior and conversions to be tracked. This provides essential data for monitoring your entire Internet marketing optimization progress. Traffic is our goal.
Search Engine Ranking Reports
Once we establish the targeted keyword list, we will provide a report of your site’s rankings for Google, Yahoo and Bing. Throughout the life of your project we will provide updated Raw Ranking Reports on a twice per month basis to track changes and improvements using our proprietary SEOToolSet® software.
PPC Ad Management and Report (Optional)
If you decide to participate in the Google AdWords program and fund advertising spend through Google, then for a small monthly fee we will setup the Pay-Per-Click account for the selected keywords utilizing our proprietary PPCToolSet™ tools. If the management option for PPC is selected we will manage your bids and produce monthly summary reports appropriate to that task. Our service includes bid management, business rule management, and price and cost budgeting controls.
Monthly Conference Call
Every month you will have a scheduled 15–30 minute conference call to discuss the progress of your project. The purpose will be to discuss the reports and answer any questions you may have. As already mentioned, this will not have any training component, focusing on project status information.
On-Page SEO and Content Optimization
We will evaluate and tune on-page items such as the Title tag, Meta tags, Heading tags, image ALT attributes, and text content for the pages on the site. We will improve the pages as needed to optimize them for the targeted keyword phrase(s) and to comply with best practice for search engine optimization.
Article Writing, Optimization and Uploading (Optional)
New content is often needed to reinforce a website’s relevance to targeted search terms. If necessary and with your approval we will optionally research and write 500 word original content articles. The text will be optimized for one or more (usually more) targeted keyword phrases and have a natural tone that blends with and links to pages within your existing website. You must, as the subject-matter expert, validate all articles for content accuracy before they are published. We are a team, and you are the expert. After receiving client approval, we will use the articles to generate additional traffic and ultimately to attract links. Likewise, we will occasionally recommend additional content for you to produce, including expert blog information if that option is selected.
Article Submission (Optional)
After a month to establish your site's ownership of the content (and the search engine indexing of appropriate author designations), the articles will optionally be shortened and suitably revised to provide additional exposure for the articles. The revised article summaries will then be submitted to a single reputable article directory and identified in social networks. This increases social awareness of your site and serves to establish inbound links.
Directory (Hub) Submissions (Optional)
Directory listings help build authoritative links to a website. There is a wide variety of directories online, both paid and free. We will select a few reputable online directories and submit your site to them slowly to avoid penalties. We will be considering unique content, strategic placement, timing and advantages to the business as we proceed. Each directory is selected for trust, authority and influence.
*NOTE: Optional paid directory submissions can be performed based upon a client request. While we make every effort to select directories that are trustworthy and appropriate for your website, these are third party sites. We cannot guarantee that a particular directory will publish the site link or continue to operate at a high level of reliability and trust.
Internal Linking Optimization
On-site linking is a critical element for SEO success. Links are used to define themes and Silos and promote strategic keyword relevancy helping to establish you as a subject matter expert. We will review siloing at the time pages are added or changed for your project's targeted keywords, and provide anchor text optimization for all related links for the project pages.
Aiding Search Engine Discovery (Optional)
Search engines will naturally crawl your website to index and to rank it and usually with little assistance from us. However, to ensure that the search engines are able to get the most complete and accurate view of your site, we can incrementally create a robots.txt file, XML Sitemap and optimized HTML site map as well as properly set up your 404 error page (page not found recovery). We will also review redirects that may exist on your site and work to repair errors detected by Google Webmaster Tools. This is a popular ongoing task that is often selected.
Link Building (Optional)
Link building is usually a crucial element for SEO success, and while some SEO naturally results in links, sometimes additional effort is needed. Earning high-quality links from external trusted websites is one of the best ways to build expertise and relevancy in the eyes of the search engines. We attract links through the creation of Link Magnets, thereby assuring that the link is natural, earned, and trusted. Links from trusted sites are required and we will select links that add value to your business website. The number of links is based upon what is natural and appropriate for similar sites. As a part of our link building process our team will analyze up to three competitor link profiles and identify a few sites that would be the best targets for additional link building for your site.
Press Release Creation
Bruce Clay, Inc. writers will draft four press releases on noteworthy accomplishments, product releases, link magnets or any other appropriate element. Each press release will be optimized for selected keywords and submitted to you for approval. Press release distribution is not always free and, if needed, the prices will be quoted based on your geographic location and industry and this extra fee is in addition to our fees. You will be asked to approve this expense prior to issuing the press release. The press release content will be added to the website at no additional fee.
Our Team
Bruce Clay, Inc. shall have a project team consisting of a Client Liaison (primary point of contact) and several analysts as needed for this project with skills in Website Architecture and Design, SEO, PPC, Social Media, Conversion Optimization and Website Analytics who will be involved as needed on your project. All communication with you will be to and from the assigned Client Liaison.