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SEO Site Assessment Services


The SEO Site Assessment service provided by Bruce Clay, Inc. is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. The Site Assessment search engine optimization service enables clients to quickly learn the factors search engines deem important when ranking their website.

This Internet marketing service produces a detailed report of (commonly) forty to fifty pages covering major organic search engine ranking factors that are not being properly implemented on your web site. The Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where improvements are needed. We will identify barriers to organic ranking and critical issues that are hindering the entire SEO marketing project. In complex projects, this is very often the first step of many. It identifies the barriers to SEO that should be repaired immediately. This report takes approximately six weeks to research, write, and produce.

Here is a summary of the search engine marketing services you will receive:

Discovery Interview


The assessment will begin with a Discovery Interview where we will speak with you to familiarize ourselves with your business model, target audience, and business goals and objectives. The interview will be conducted through a scheduled conference call between you and a Bruce Clay, Inc. SEO Analyst.

SEO Site Review


Following the Discovery Interview, a site review will take place. During this review, an SEO Analyst will review and evaluate your site from an organic search engine optimization perspective. The purpose is to breakdown the site, identify potential areas for concern and provide recommendations on how to correct them. The review and evaluation will incorporate topics such as site architecture, page construction, web server configuration and link popularity.

SEO Assessment Report


Following your review, an Assessment Report will be constructed to discuss issues that need to be resolved in order to improve your search engine rankings, as well as to give suggestions and instructions on how to fix them. A prioritized list of recommendations will conclude this document.

Search Engine Ranking Monitoring


As part of your Site Assessment, you will be given a subscription to the SEOToolSet® to help you monitor your site's search engine placement for its targeted keywords. As part of the monitoring phase of your evaluation, you will be privy to proprietary Search Engine Ranking Reports showing your site's ranking in each of the watched engines. We believe this is invaluable information for any company serious about SEO.

SEOToolSet® Training Services


Because we want you to be fully involved in the success of your site, your SEO Site Assessment comes with a free pass to our monthly 3 day SEO training course - taught by Bruce Clay himself! This course will teach you how to use the SEOToolSet® and explain, in detail, fundamental organic SEO concepts and principles, while bringing you up-to-date on the latest industry trends.

SEO Consulting Services


Every Site Assessment also allows you to experience our search engine optimization consultation services. You will be allotted two hours follow up consulting to discuss your site with a trained Bruce Clay, Inc. SEO Analyst. Your analyst will work with you and give you verbal and written recommendations for how to improve your site's search engine placement.

For more information about our SEO Site Assessment and our other search engine marketing services, please complete the SEO proposal request form.

We also offer the following search engine optimization service programs:
SEO Consulting Services
Professional Full-Service SEO Program
SEO Training Plus Program
SEO Tools and Software