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Bruce Clay, Inc. SEO Training and Industry Conferences Discounts

Conferences and SEO training are an important part of both continuing education for those already in the industry, and fast-track education for those who are ramping up their search engine optimization and Internet marketing efforts in the coming year.

Now more than ever before, we are seeing a shift in the consciousness of businesses across the United States, moving away from traditional marketing and focusing on Internet marketing, with SEO absorbing a huge portion of marketing spend.

The shift in focus is also evident in the growth of SEO-focused topics at conferences tailored to all types of industries, and the general growth of search-specific conferences and events. These conferences show that search engine optimization is going mainstream, and prove that SEO and Internet marketing are at the forefront of any business' survival in these digital times.

Discounts at-a-Glance

Student Loyalty Program for SEOToolSet® Standard and/or Advanced Training

Returning students of the SEOToolSet Standard and/or Advanced classroom training receive 25 percent off when they register again through our Student Loyalty program. Those signing up with the returning student (friends, colleagues, etc.) receive $300 off training.

Exclusive Discounts to Returning Conference Students

Been to Bruce Clay, Inc.'s SEO training workshop at one of the many leading search marketing conferences we offer it at? Now, you can subtract the cost of what you paid for the conference workshop (with proof of receipt) from the registration costs of the Standard and Advanced (together) SEOToolSet Training classroom in Southern California, taught by Bruce Clay himself.

SEMPO Members Discount

As a bonus to those who support the Web marketing industry’s professional organization, we’re giving all SEMPO members a $200 discount on SEOToolSet® Standard and/or Advanced Training in Southern California. Considering that annual dues to SEMPO are $125, you’re essentially making money when you sign up for SEMPO and SEOToolSet® Training together. Proof of membership required after signup.

Register for SEOToolSet Training and claim your discounts! 

Learn New Tools and Tricks of the Trade

Since its inception in 1999, Bruce Clay, Inc. SEOToolSet training has educated thousands of students and evolved to meet the growing demands of the fast-paced search industry. Recently, Bruce Clay, Inc. debuted an updated SEOToolSet training course to meet the changing face of the industry.

The three-day standard training, two-day advanced course and one-day conference training now reflect some of the most recent developments in the search industry, including updates to:

  • Blended search.
  • Local search.
  • Mobile search.
  • Behavioral search.
  • Google's algorithm and interface.

As always, the SEOToolSet Training teaches search marketing professionals:

  • The importance of search engine optimization in business goals and ROI.
  • How the different search engines work.
  • What must be done in order for websites to achieve top rankings and what might be impacting rankings.
  • How to make websites more relevant to the search engines and their human audience.
  • How to increase click-through rates to websites.
  • PageRank concepts and how it relates to rankings.
  • How to use Bruce Clay, Inc's proprietary SEOToolSet® technology to assist in SEO strategy.
  • How to identify the best keywords for websites.
  • How to identify and analyze top online competitors.
  • How to implement on-page optimization best practices, including HTML components such as Meta data.
  • How to increase link popularity.
  • How to ensure Web pages are indexed by search engines.

New SEOToolSet training also includes access to our rehauled SEOToolSet, Version 5. Version 5 of our renowned tool set includes:

  • The ability to view reports in multiple languages.
  • Faster reporting than ever before.
  • A modern user interface with updated dashboard that features the most relevant at-a-glance data.
  • The fastest performance of any ranking monitor on the market, with capability to run manual ranking monitors or schedule them as needed.
  • The capability to export data into report formats that work for various needs.
  • Compatibility with multiple modern browsers and operating systems.

Each student receives a subscription to our new SEOToolSet along with an in-depth training binder, covering all the course materials. Students also receive a subscription to LinkMaps™ and PathMaps™, with full technical support.

Register for our SEOToolSet Training.

Now is the Time

Conferences and SEO training are a perfect way to prepare for your marketing efforts in 2012. Businesses that ignore the importance of Internet marketing to their success in the coming year will surely feel the impact, as companies across industries will surpass their competitors through the latest online strategies.

Have questions about our training, upcoming conferences and discounts? Call us any time at 866.517.1900.


Reviews provided by SurveyMonkey
Read all 245 reviews about SEOToolSet Training
Very helpful focus on the basics, as well as a few advanced aspects of SEO

Rating: 4 of 5

Jonathan - Yorba Linda, CA

The Advanced SEOToolSet Training Course was an invaluable experience that helped me gain actionable SEO knowledge I could utilize instantly.

Rating: 3 of 5

Chris - Freeport, ME

This course is a must for any marketer or SEO.

Rating: 4 of 5

Dustin - Los Angeles, CA

Bruce Clay is a master. He and his team have the knowledge practices to bring your business to the front of the proverbial digital line. 10/10, would use again!

Rating: 5 of 5

Ryan - Lemon Grove, CA

The course taught complex concepts in a way that I could understand. The instructor made the course interesting and entertaining.

Rating: 3 of 5

Cindy - San Antonio, TX

The SEOToolSet Training Standard course is essential for any business owner, digital media manager, IT manager or marketing manager. Without these SEO White Hat principals and skills that Bruce Clay offers and suggests to implement within your own business practices your competition has an advantage over you.

Rating: 4 of 5

Cyndi - Santa Clarita, CA

Bruce Clay's course will give you the background, knowledge and tool set to prepare you to tackle any SEO challenge. This is the quickest and surest way to learn industry-leading concepts that I've seen.

Rating: 5 of 5

Brett - Tucson, TX

Bruce Clay training takes a unique approach to SEO methodology that I haven't seen elsewhere. This training helps to answer the "why?".

Rating: 4 of 5

Steve - Provo, UT

Very comprehensive course, for beginners or in-depth SEO pros.

Rating: 4 of 5

Ricardo - San Diego, CA

I would highly recommend this coarse to everyone. SEO is such an important factor for business success. It can make or brake your company. Anyone that owns a business or works on websites should attend to at least get the basic understanding of why it is so important. There are so many companies out there that do it wrong and many business owners are so desperate to get new business that they will try anything. This course is truly the best money you can spend. If you apply the concepts, you will make that back in no time. Thank you for an amazing experience.

Rating: 5 of 5

Tony - Danbury, CT

Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI