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Bruce Clay, Inc. SEO Training and Industry Conferences Discounts

Conferences and SEO training are an important part of both continuing education for those already in the industry, and fast-track education for those who are ramping up their search engine optimization and Internet marketing efforts in the coming year.

Now more than ever before, we are seeing a shift in the consciousness of businesses across the United States, moving away from traditional marketing and focusing on Internet marketing, with SEO absorbing a huge portion of marketing spend.

The shift in focus is also evident in the growth of SEO-focused topics at conferences tailored to all types of industries, and the general growth of search-specific conferences and events. These conferences show that search engine optimization is going mainstream, and prove that SEO and Internet marketing are at the forefront of any business' survival in these digital times.

Discounts at-a-Glance

Student Loyalty Program for SEOToolSet® Standard and/or Advanced Training

Returning students of the SEOToolSet Standard and/or Advanced classroom training receive 25 percent off when they register again through our Student Loyalty program. Those signing up with the returning student (friends, colleagues, etc.) receive $300 off training.

Exclusive Discounts to Returning Conference Students

Been to Bruce Clay, Inc.'s SEO training workshop at one of the many leading search marketing conferences we offer it at? Now, you can subtract the cost of what you paid for the conference workshop (with proof of receipt) from the registration costs of the Standard and Advanced (together) SEOToolSet Training classroom in Southern California, taught by Bruce Clay himself.

SEMPO Members Discount

As a bonus to those who support the Web marketing industry’s professional organization, we’re giving all SEMPO members a $200 discount on SEOToolSet® Standard and/or Advanced Training in Southern California. Considering that annual dues to SEMPO are $125, you’re essentially making money when you sign up for SEMPO and SEOToolSet® Training together. Proof of membership required after signup.

Register for SEOToolSet Training and claim your discounts! 

Learn New Tools and Tricks of the Trade

Since its inception in 1999, Bruce Clay, Inc. SEOToolSet training has educated thousands of students and evolved to meet the growing demands of the fast-paced search industry. Recently, Bruce Clay, Inc. debuted an updated SEOToolSet training course to meet the changing face of the industry.

The three-day standard training, two-day advanced course and one-day conference training now reflect some of the most recent developments in the search industry, including updates to:

  • Blended search.
  • Local search.
  • Mobile search.
  • Behavioral search.
  • Google's algorithm and interface.

As always, the SEOToolSet Training teaches search marketing professionals:

  • The importance of search engine optimization in business goals and ROI.
  • How the different search engines work.
  • What must be done in order for websites to achieve top rankings and what might be impacting rankings.
  • How to make websites more relevant to the search engines and their human audience.
  • How to increase click-through rates to websites.
  • PageRank concepts and how it relates to rankings.
  • How to use Bruce Clay, Inc's proprietary SEOToolSet® technology to assist in SEO strategy.
  • How to identify the best keywords for websites.
  • How to identify and analyze top online competitors.
  • How to implement on-page optimization best practices, including HTML components such as Meta data.
  • How to increase link popularity.
  • How to ensure Web pages are indexed by search engines.

New SEOToolSet training also includes access to our rehauled SEOToolSet, Version 5. Version 5 of our renowned tool set includes:

  • The ability to view reports in multiple languages.
  • Faster reporting than ever before.
  • A modern user interface with updated dashboard that features the most relevant at-a-glance data.
  • The fastest performance of any ranking monitor on the market, with capability to run manual ranking monitors or schedule them as needed.
  • The capability to export data into report formats that work for various needs.
  • Compatibility with multiple modern browsers and operating systems.

Each student receives a subscription to our new SEOToolSet along with an in-depth training binder, covering all the course materials. Students also receive a subscription to LinkMaps™ and PathMaps™, with full technical support.

Register for our SEOToolSet Training.

Now is the Time

Conferences and SEO training are a perfect way to prepare for your marketing efforts in 2012. Businesses that ignore the importance of Internet marketing to their success in the coming year will surely feel the impact, as companies across industries will surpass their competitors through the latest online strategies.

Have questions about our training, upcoming conferences and discounts? Call us any time at 866.517.1900.


Reviews provided by SurveyMonkey
Read all 237 reviews about SEOToolSet® Training
Bruce Clay and his team have their fingers on the pulse of SEO, PPC, Social and everything digital marketing. They have been hard at work, optimizing websites since before Google was the standard-bearer. They have a tremendous reputation and their software is extremely helpful for any webmaster to discover potential opportunities to improve their websites.

Rating: 4 of 5

Mark - Los Angeles, CA

Whether you're just getting started in SEO or have been in the industry for years, this is THE event to attend. Sure, conferences are nice, but this training will provide you with actionable information and tools to help you excel above the rest. And combined with Bruce Clay's years of experience? Priceless.

Rating: 5 of 5

Hannah - ANN ARBOR, MI

It was a great experience. Well worth the investment.

Rating: 5 of 5

Wyatt - Lincoln, NE

Bruce is known for his "white hat" practices. Bruce not only tells us what to do but also provides the tools necessary to help achieve it. While the quantity of information to absorb was intense the quality and support made the class well worth the cost. The class size was much smaller than I expected. While Bruce is known world wide as an expert on SEO he should also be known for the quality of instruction and dedication to his students. Anyone serious about SEO should take this class both standard and advanced. I believe this will make a major shift in my ability to help my clients make it to the top in more of the highly competitive keywords that we have struggled with.

Rating: 4 of 5

Dale - Powder Springs, GA

what is the value of a smidge? Tiger as the #1 golfer made $100m per year. He is just a smidge better than the number 10 golfer, but Tiger makes 10x. Why is that? There is just a smidge of difference between Bruce Clay and others, but you get 100x more with Bruce because he is that good.

Rating: 5 of 5

Matthew - IL

If you are confused by SEO, you are not alone. Take this course to lift the curtain & have real implementable items to take back to your company.

Rating: 4 of 5

Katrina - San Francisco, CA

As I business owner it's beneficial to take the course to know the proper techniques of SEO. I realize that my marketing company is lacking knowledge on SEO.

Rating: 5 of 5

Doug - Gatlinburg, TN

This is an excellent training and really helps people to grasp the fundamental concepts of proper SEO. Excellent course!

Rating: 5 of 5

Trevor - Simi Valley, CA

I thought this was a wonderful course to not only introduce basic SEO concepts, but, even more importantly, to expedite implementation of said concepts in a responsible manner.

Rating: 5 of 5

Ryan - Simi Valley, CA

I've spent many years searching for direction with our own internal SEO efforts, and have had more than one bad experience. Bruce Clay offers a completely ethical, white hat approach to Internet Marketing and SEO. Knowing that offering these services to clients can be a costly expense to any organization regardless of size, Bruce Clay offers in depth training that outlines the same techniques they use in house. The issue then becomes more geared towards an organizations focus and commitment rather than just an expense. As a small business this is important because it allows us an alternate avenue towards achieving these higher level results at a budget we can manage.

Rating: 5 of 5

Andy - Stillwater, OK

Great high level view of SEO from the white hat perspective with many actionable suggestions that will keep you busy on your site for months to come.

Rating: 4 of 5


No matter how motivated I was I did not have confidence or tools to get seo right. Trial and error was very frustrating. I feel able to trust that I am doing the right modifications to my websites. Great feeling. I expect to be much more successful!

Rating: 5 of 5

Frank - Kahului, HI