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Penguin Penalty Assessments

Google's "Penguin" algorithm update has penalized many websites that have had poor linking practices. Understand more about this penalty, what you can do to repair it and how Bruce Clay, Inc. can help.


Complete Internet Marketing Services

Web marketing is made up of several disciplines that all work together to create a comprehensive online business program. When used together, SEO, PPC, SMM, CRO, Web design and analytics work to create a powerful way to plan, execute and track marketing efforts. 


Search Engine Optimization (SEO) Services

Search engine rankings bring traffic to your site and revenue to your business. With quality SEO services, you can expose opportunities and weaknesses of your website, remove barriers to your site’s ranking and fine tune your site for maximum visibility and rankings.


Pay-Per-Click (PPC) Services

Maximize ROI on advertising spend through pay-per-click management. With PPC services, you can properly target ads to the right persona, quality match keywords to Web landing pages and control the return on investment of your advertising.


Analytics Services

Validate and modify your online marketing programs to ensure they reach their goals. With Web analytics, you can make sure your business is no longer just guessing. Lay the foundation for wise decisions about online marketing, and know where you were, where you are and where you’re going to be.


Conversion Rate Optimization (CRO) Services

Make the most of your hard-earned website traffic with conversion optimization. With CRO, you can minimize wasted traffic to your site, tailor your site’s content to the intent and response of its audience, and improve call-to-actions on your site for better conversion rates.


Social Media Marketing (SMM) Services

Reach your target community and build brand reputation with an audience that becomes future customers. With social media marketing, you can ensure focus in your social media efforts, serve your business community’s needs, solidify brand loyalty and increase traffic to your site.


Web Design Services

Decrease the cost of your site’s traffic and improve its relationship with search engines and the user. SEO Web design and information architecture makes search engine optimization and CRO less expensive and more effective. It enriches the user experience, increases engagement and positions your site as an authority so you can garner Web traffic.


SEO Training

SEO education leads to improved performance of your Internet marketing program. Bruce Clay, Inc.'s SEOToolSet® training is a classroom-based curriculum that offers a comprehensive overview of SEO and Internet marketing methodologies, best practices and solutions to current trends. Taught by industry veteran, Bruce Clay.