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  Feature
Book First Look: 'Content Marketing Strategies for Pros' Rounds Up Experts
Author: Kristi Kellogg

Get an exclusive first look at Bruce Clay and Murray Newlands' new book, "Content Marketing Strategies for Professionals: How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines." This critical guide:

  • Explores all aspects of content marketing, including objectives, topic selection, blogging, images, videos, curation, live events, social strategy and the integration of paid, earned and owned media.
  • Offers insights and anecdotes from industry experts including Lee Odden, Jonathon Colman, Lisa Buyer, Andy Crestodina and Michael Brito.
  • Examines content marketing channels in 10 chapters, with a chapter-by-chapter breakdown available in this article.

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  Back to Basics
Four Takeaways That Will Carry Into 2014
Author: Chelsea Adams
 

In our annual review of the best conference coverage of the year, we've identified trends that were hot topics on the search and social marketing conference circuit. More importantly, however, we've expanded on those trends with staying power, those which should be present in your 2014 online marketing strategy. Here you'll read:

  • How entity search is shifting the search landscape and what that means for your search strategy.
  • What it means that Google is becoming a resource that provides answers, not just links.
  • How Google Glass and other wearable tech will mean changes to the way users access the Internet, and the way SEOs optimize.

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  Hot Topic
Lifetime Achievement Award Recognizes Bruce Clay's Influence on the SEO Industry

Bruce Clay was honored with a Lifetime Achievement Award for Excellence in Vision, Execution and Market Influence last month. The award, granted by The History of SEO advisory board, recognized Clay as a “legendary pioneer,” explained Mark Knowles, curator of The History of SEO and CEO of Pixelsilk.

Knowles presented Clay with the Lifetime Achievement Award during the annual Bend WebCAM conference, where Clay also presented a workshop, SEO for the Non-SEO and sat on a site review panel. According to Knowles, Clay’s selection was “an easy decision,” noting that Clay has impacted the SEO industry from the start and contributed significantly to its growth and development. 

“Today’s thought leaders were influenced by him,” Knowles said.

Clay said of the Lifetime Achievement Award that he was "truly excited" to join "the few who have already received this prestigious award."

“This award is certainly a major event in the history of Bruce Clay, Inc.,” he said. “Being available, approachable and involved is clearly appreciated by colleagues, and it is really nice that my efforts have been broadly appreciated. I have always tried to contribute either through the website, the training, the event speaking, and the frequent free advice.”

Past recipients of the award include Search Engine Land Editor Danny Sullivan and John Audette, SVP of Internet marketing firm Rimm-Kaufman Group (formerly Audette Media).

  Education Matters
All-Star Search + Social Marketing Workshop in San Francisco: Rare Opportunity to Learn from Bruce Clay and Facebook Director Matt Idema
 

Bay Area marketers and Internet savvy business owners — you think you know online marketing but you might be surprised after an evening with SEO Bruce Clay and Facebook Director Matt Idema.

On Dec. 3 from 1-5 p.m., attend a rare, limited engagement opportunity to get advice about advertising and audience outreach on Facebook, straight from a Facebook insider and thought-leader. Matt Idema, Facebook Director, Monetization Product Marketing, will show the audience how to leverage Facebook's advanced audience targeting and high performing retargeting network. Facebook's unique role in online users' lives makes it a highly effective direct response marketing channel ripe with opportunity for ecommerce.

Attendees will also hear from SEO's most in-demand educator. Bruce Clay will present a crash-course in driving targeted traffic to a business's online presence through organic, on-site optimizations. Bruce's SEO training is 5-star rated, with attendees of all experience levels regularly reporting immediately actionable takeaways. A search and social all-star evening like this workshop is hard to come by.

Workshop attendance is limited to 50 to maximize face-time with the presenters and ask questions. At 6:30 p.m., join Clay and Idema at The Creamery for a meetup open to all. Search Engine Journal is your host for the day's events. SEJ is holding a social media contest to give away one free seat to the workshop; learn how to enter the contest here: http://bit.ly/sej-sf-seo-prize. Or guarantee yourself one of the limited seats by registering now: http://bit.ly/sej-sf-seo.


Shuffles  

This week, SES relaunched as ClickZ Live, taking on the name of its sister brand.

Google's Authorship team is moving on — Othar Hansson, who announced Authorship Markup in 2011, is now the principal engineer on Google's Android search team, and Google Authorship's product manager is now working on Google's Project Loon.

  Shindigs
 

SES Singapore (now ClickZ Live) is in full swing Dec. 2-4. #SESSG

Dec. 9-13 marks the last SEOToolSet Training of 2013. Join Bruce in Simi Valley, Calif., for 2.5 days of SEO training with an extended session for those looking for advanced tactics. For loyal SEO Newsletter readers, use the discount code "NEWS13" to get $450 off the December training.

SMX Israel hits Jerusalem on Jan. 26 for a special, one-day conference with speeches from Search Engine Land Editor Barry Schwartz and Google Senior Webmaster Trends Analyst John Mueller. #SMX

Las Vegas, Nevada welcomes the Social Media Strategies Summit Feb. 4-6. #SMSsummit

  Attaboys
 

On November 15, avid cyclist, BCI guest liveblogger, beloved friend and Internet marketer, Dana Lookadoo, was admitted to Sutter Roseville Medical Center with severe injuries following a bicycling accident.

In the days since the accident, Dana has shown encouraging signs of recovery. She has undergone two surgeries to stabilize her back and physical therapy lies ahead. Via a private Facebook group, friend and colleague Alan Bleiweiss has kept those who know Dana informed of the unfolding situation. He wrote Bruce Clay, Inc. about Dana's progress:

"MANY more miracles will need to happen before she is physically able to walk, write, operate anything like a computer, let alone drive or even care for herself. She looks a million times better than she has these difficult past four days, and her spirit, intellect and attitude, even humor are all back in full swing."

Many have expressed interest in contributing financial help and business services to Dana and her family, yet they have asked for patience until more information about prognosis and course of treatment is available. Cards and flowers are also limited in the ICU, however Dana, her husband, Ed Lix, and Dana's mother know of the continuous global outpouring of support via online channels, proving an uplifting force by providing a sense of comfort, community, togetherness, concern for friends and loved ones, and some small measure of peace in understanding.

We express our prayers for continued healing and strength of spirit to Dana Lookadoo and her family today and in all the days to come.

  Word on the Wire

Google-owned YouTube is set to offer an ad-free paid subscription music service by the end of the year.

This month Google launched Helpouts, a program where people can pay to get live-on-screen advice from experts in fields ranging from computer repair to cooking, resumes to dance lessons.

Early in November, Google began issuing manual actions for sites that have an "image mismatch" — or, as the manual action states, "images from the site are displayed differently on Google search results than they are when displayed on this site."

It's official — Twitter went public on Nov. 8 with shares at $45.10 each. People shared their thoughts on the IPO via #TwitterFuture; find out what they had to say.

This month, Twitter rolled out custom timelines, aimed at giving users more control over tweet organization and curation while Facebook released a feature that allows users to schedule posts to publish at a later date and time.

Google Play for Education launched last week after five months in beta. Designed for tablet use in classrooms, Google Play for Education houses teacher-approved apps, educational videos and classic books, all geared to streamline the the process of finding trustworthy educational content K-12 students.