Get Free Quote

The Best SEO Apps on the iPhone

by Bruce Clay Australia Staff, March 20, 2011

Doing SEO on your mobile phone? We decided to analyse every SEO iPhone App we could we could get our hands on from the App Store and this is what we found.

The native SEO iPhone applications currently available definitely don't provide the full capability of desktop or hosted SEO tool solutions; however that is not necessarily the point.

SEO related iPhone apps should provide the data you need whilst away from your office and although the current offerings might not meet all of the typical SEO needs, the future looks promising. The most significant surprise was the sophistication of the analytical apps available from Omniture SiteCatalyst and Thomas Blackburn's Analytics Pro.

Unfortunately, or fortunately, we feel that native SEO apps on any type of mobile device may be short lived, as hosted SEO tools providers (like the Bruce Clay SEOToolSet and Raven Tools) begin to provide suitable applications for mobile devices, allowing you to access the fully hosted feature set, including historical data and reports on any platform, as long as you have a browser and a secure connection to the Internet.

Introduction

Let's face it, SEOs love tools that make their life easier, enabling them to skip the data gathering and churn, and start to provide analysis and insight.

A native SEO application for a mobile device will never compete with a fully-fledged desktop application, which likewise, cannot compete with a hosted solution that automatically gathers and analyses on-site and off-site data. Nevertheless, everything has its place, so we decided to see if the SEO apps available in fact had a practical place for the busy SEO practitioner and were of any use, to us anyway.

We found just over forty free and paid SEO Apps for the iPhone and iPad, paid our $60 to buy them, claimed that as an expense and downloaded them.

We then got input from the team as to what key features they believed a mobile SEO app should have and extracted the key features from the various desktop SEO toolsets we are familiar with. We then ranked each one across each of the eight categories.

The eight key categories we identified included:

  1. Price: We recorded the price but did not factor this into the overall average ranking analysis.
  2. Useability of App: We compared the interface speed, ease of reading, intuitiveness of the application, if the app allowed multiple domains, if the app could save reports for later retrieval and if the app enabled a user to compare different domains.
  3. Accuracy & Reliability of App: Points were lost if the app could not retrieve data, data was inconsistent or the app crashed during the test.
  4. External Ranking Factor Analysis: Features included external link reporting, link and anchor text analysis, PageRank and analysis of links from key websites or domains.
  5. SERP Ranking Reports: Features included the ability to check rankings from more than one Search Engine and from more than one geographic location.
  6. Content Analysis: Features included the ability to check titles, meta data, headings, alt attributes and body content and analyse these at any level.
  7. Code Analysis: Features included the ability to check page load times, code size, robots Meta tags, W3C validation, source code and the identification of Google Analytics tracking code.
  8. Domain & Server Analysis: Features included the ability to check the indexation of the domain, robot.txt, XML Sitemaps, WhoIs lookups, domain age and server location

On the first cut, we found our expectations may have been set a tad high and that none of the apps reviewed actually rated in any of the key categories. Clearly, we had the wrong factors or our expectations were wrong. An app should not be compared against a desktop tool; it is for use at a different time and place and thus needs different criteria.

The second attempt at reviewing these apps resulted in us starting from the app up, as opposed to a bunch of features down. We listed each feature of each app in a list. We found around 50 features across all apps, and used that as our baseline for comparison, which then gave a better picture of each apps functionality, capability and gaps against the other apps on offer.

SEO App Results

Although we analysed over 40 SEO apps we only included the most useful apps in the final comparison table. Many of the excluded applications provided only one feature, for example: XML Sitemap checking, URL submission or PageRank checking and it would not be fair to compare these against the other tools with multiple features.

The best performing apps are summarised below; however, you can download the full SEO iPhone app comparison here.

Staff Pick - Best Overall

SEO Analysis Tool

SEO Analysis Tool

iTunes App Store Link
Developed by: WebPageOneSolutions Limited
Costs: Free
Size: 3.4MB
Overall rating: 2 ½ stars

Developer Description:
SEO Analysis Tool provides in depth technical details about a given domain name. This tool will also give clues on how to improve your SEO Ranking.

Staff Comments:
Based purely on the number of features this app provides compared to the competition, this app is a clear winner. The layout is clear, but could take some learning's from Reload Media's Website SEO Audit; SEMTab SEO Pro or Benjamin Spiegel's SEO Pro. This app does not include any ranking reports however still provides great value as a free download.

Website SEO Audit

Website SEO audit

ITunes App Store Link
Developed by: Reload Consulting Pty Ltd
Costs: Free
Size: 0.9MB
Overall rating: 2 Stars

Developer Description:
This free app is a must-have for any website owner, business owner or web designer looking to ensure their site is SEO friendly. Your sites SEO score can be calculated based on important SEO factors and you can check the rankings of your important keywords in Google.

Staff Comments:
This app has a clean, easy to read user interface and runs the analysis within 20-30 seconds (given a good 3G connection). The ability to save audits is a huge advantage for this application over some of its competitors and although the "SEO Score" is a nice addition, we do not believe there are enough factors analysed to be able to use this for any significant analysis. Website SEO Audit does include some basic ranking reports for Google.com.

Website SEO Analyser

Website SEO analyser

iTunes App Store Link
Developed by: Impact Media Ltd
Costs: Free
Size: 0.3MB
Overall rating: 2 stars

Developer Description:
Website SEO Analyser - Simply enter your domain name and the free Website SEO Analyser app from Impact Media will automatically create a report on your site. This SEO diagnostic analysis will help you pinpoint the areas of your website that may need developing as a part of your ongoing Search Engine Optimisation (SEO) efforts.

Staff Comments:
Impact Media's Tool provides a nice set of features and covers on page headings and image alt text in detail. The interface and useability are good albeit some of the pages are rather long. The main gripe using this application is the requirement to enter a capture code before running each website audit and the inability to save audits.

Staff Pick - Easy to Use

We had a tie between the two top ranking apps in the useability category. Both SEM Tab SEO Pro and SEO Pro provided a great and intuitive user experience.

SEMTab SEO Pro

SEMTab SEO Pro

iTunes App Store Link
Developed by: Actridge, LLC
Costs: $1.19
Size: 3.1MB
Overall Rating: 1 ½ Stars

Developer Description:
Great Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing app that provides information and data about domain rankings, Google PR (pagerank), backlinks, inbound links, Alexa rank, and social share information from Twitter, Facebook, and Delicious.

Staff Comments:
SEMTab SEO Pro provides a one-screen snapshot of some key metrics. There aren't many features but it does attempt to identify Tweets, Facebook Shares, Likes and Comments that mention the domain.

SEO Pro

SEO Pro

iTunes App Store Link
Developed by: Benjamin Spiegel
Costs: $1.19
Size: 1.2MB
Overall rating: 2 Stars

Developer Description:
SEO Pro is the perfect tool to monitor your SEO and Marketing efforts. You can Monitor unlimited urls and keep track of:

  • Google Page Rank
  • Alexa Rank
  • Yahoo In links
  • Yahoo Indexed
  • Compete.com Rank
  • URL Diggs
  • View Meta Tags
  • Monitor Daily Change in Rankings


Staff Comments:
SEO Pro comes in free and paid versions. The free version limits the user to a single domain, which meant it lost points as it makes it very difficult to compare one domain with another. A nice feature includes in SEO Pro is the ability to see the www and non-www versions of the domain analysed side by side allowing a user to see some potential SEO quick wins immediately.

In addition to a number of SEO applications reviewed, we also downloaded and tested some related applications. If analytics applications were included in this SEO app comparison, Analytics Pro by Thomas Blackburn would be a strong contender for the most usable interface.

Staff Pick - Best for External Ranking Factor Analysis

SEO Analysis Tool

SEO Analysis Tool

iTunes App Store Link
Developed by: WebPageOne Solutions Limited
Costs: Free
Size: 3.4MB
Overall rating: 2 ½ Stars


Staff Comments:
This is our overall winner - see comments above for details.

Link Juice

Link Juice

iTunes App Store Link
Developed by: Ignite Fly Limited
Costs: $2.49
Size: 1.9MB
Overall rating: n/a

Developer Description:
The Link Juice App is the first of its kind. This search engine app is every SEO specialist's best friend in one simple, tidy and easy to use interface.

Staff Comments:
We did not feature Link Juice in our final summary table as it was an app in a league all of its own.

This application pulls data from a number of reputable external link sources including Majestic SEO and Open Site Explorer, however we're still undecided if we would want or need all of the external linking data available through this app whilst on the road, as it will be too complex for most "quick and dirty" purposes.

Link Juice may be too complex for a mobile device but perhaps it would be good to use on an iPad at work.

Staff Pick - Best for Ranking Analysis

iWebRank

iWebRank

iTunes App Store Link
Developed by: RAQUIDEL Fabien
Costs: $1.19
Size: 0.4MB
Overall rating: 1 1/2 Stars

Developer Description:
This application is an essential web-ranking tool working with the most common search engines (Google, Bing, Yahoo...) and it now includes ranking on YouTube.

Staff Comments:
iWebRank was one of the better tools for analysing ranking results whilst out of the office. It allows a user to monitor rankings in multiple search engines across multiple international indexes (Although the user will need to know the ccTLD for the search engine they want to monitor). Historical results are stored however the ranking results may be difficult to read for some.

Staff Pick - Best for Content Analysis

SEO Automatic

SEO Automatic

iTunes App Store Link
Developed by: Scott Hendison
Costs: $12.99
Size: 0.1MB
Overall rating: 1 1/2 Stars

Developer Description:
This app evaluates nearly everything you would want to look at regarding on-page Search Engine Optimisation, and usually completes the analysis in about 45 seconds.

Staff Comments:
SEO Automatic is the most expensive SEO application (excluding Raven Tools) however, it excelled in on-page analysis and was the superior tool available for content and code analysis whilst on the road.

Staff Pick - Best for Code Analysis

SEO Automatic

SEO Automatic

iTunes App Store Link
Developed by: Scott Hendison
Costs: $12.99
Size: 0.1MB
Overall rating: 1 1/2 Stars

Staff Comments:
SEO Automatic also was also best for content analysis - see comments above for details.

Staff Pick - Best for Domain & Server Analysis

SEO Analysis Tool

SEO Analysis Tool

iTunes App Store Link
Costs: Free
Size: 3.4MB
Overall rating: 2 1/2 stars

Staff Comments:
This is our overall winner - see comments above for details.

Dishonourable Mention

The dishonourable mention goes to SEO Submit Pro by Ned Kubica for charging $9.99 for a tool that submits your URL to Google (among others, however, let's face it, Google is usually the first port of call). Google provides a submission service freely.

SEO Submit Pro

SEO Submit Pro

iTunes App Store Link
Developed by: Ned Kubica
Costs: $9.99
Size: 1.8MB
Overall rating: n/a

Developer Description:
The #1 SEO Application on the iPad, iPhone and iPod Touch. This application allows you to perform SEO (Search Engine Optimisation) right from your iPhone.

 


For permission to reprint or reuse any materials, please contact us. To learn more about our authors, please visit the Bruce Clay Authors page. Copyright © 2011 Bruce Clay, Inc.