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  Announcing New SEO Data Built Directly into the CMS

Author: Jessica Lee
 

In last month’s SEO Newsletter, we discussed SEO-friendly Web development and why the content management system (CMS) is so crucial in an efficient search engine optimization campaign. This month, we’re continuing the CMS discussion by announcing new functionality in the works with Bruce Clay, Inc.’s (BCI) SEO-friendly CMS partner, Pixelsilk, that will provide more opportunity for site owners to control their SEO strategy right within their CMS.

Search Advice is a feature that launched in 2010 that provides real-time SEO guidelines from BCI in Pixelsilk’s CMS, when optimizing Web pages. The next iteration of Search Advice, set to roll out in Q1 of 2012, adds features that helps protect a site’s rankings from duplicate content issues and aims to improve the quality and value of content to the user.

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  BACK TO BASICS:
How to Submit a Reconsideration Request to Google

Author: Virginia Nussey
 

Google recently revised its "reconsideration" process, the steps by which webmasters or site owners appeal to the search engine to review and revoke penalties. Understand Google's reconsideration process to ensure you're prepared if your site ever goes afoul of the search engine's quality guidelines so you'll be able to get it back in Google's good graces.

Sometimes referred to as a reinclusion request, Google has a formalized process by which it considers removing manual actions taken against sites in violation of its guidelines. It is essentially an apology letter to Google. You admit you messed up, tell them how you fixed it and promise you won’t do it again. If they think you’re sincere and that you have fixed the problems and aren’t going to do it again, then they lift the penalty.

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  INTERNATIONAL:
SEO and Social Media Market Forecast in Japan

Author: Taku Amano
 

The Japanese population is known as a technological early adopter and Internet adoption has been no exception. The Japanese Internet market is listed among the top in terms of Internet penetration rate at 78.2 percent in 2010. It is ripe for online consumer communications for businesses looking at international markets.

According to one Japanese search marketing services provider, the country has one of the largest e-commerce markets in the world. Japan was among the first to embrace mobile Internet communications and commerce and is considered one of the most active social media markets. The Japanese Internet population is highly engaged in social media networks, most notably on Twitter and through blogs.

With such high engagement and potential reach through Internet channels, it's no surprise that growth is forecast for online marketing in Japan, despite a year with economic setbacks.

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  INTERNATIONAL:
The Value of Organic Rankings – A CTR Study

Author: Martin Orliac
 

One of the most difficult questions a client often asks is, "How much money can be made with this SEO project?" The answer to this is always a tricky one as there are many variables involved.

One of the Bruce Clay Australia directors, Des Odell, has written a great article about SEO ROI, which outlines ways to estimate potential additional traffic from an SEO project and then put a value on the additional traffic, either by added revenue or by cost savings from traffic replacement through other media.

To estimate the additional traffic volume gained from an SEO project, you have to know what the current rankings are, what the traffic volume is from the current rankings, and then forecast additional volume from the new rankings.

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  Special Training Discount

If you've taken the Bruce Clay, Inc. one-day SEO training workshop at any of the conferences, you're eligible to subtract what you paid for the conference course from the total registration cost of SEOToolSet Standard and Advanced (together) classroom training in Southern California. Sign up now and insert the promo code NWS11. Confirmation of receipt required.

 
  Hot Topics

Search Marketing Events Coverage

This past month was all about education in the Web marketing industry. First, there was SEO classroom training by Bruce Clay, Inc. in Southern California, then Wappow!’s Search and Social conference in Hawaii, the Bend WebCAM conference in Bend, Ore., and BlueGlass TPA in Tampa, Fla., to name a few. If you didn’t make it to any of these, we have coverage of what you missed.

First, Bruce Clay, Inc.’s SEO training in California was pretty much business as usual, but for the first time ever, the company’s webcast, SEM Synergy, broadcast straight from the classroom, interviewing real people with real search marketing challenges and opportunities. It was an insightful look into the varying levels of needs amongst the always-diverse SEO classroom that Bruce Clay, Inc. hosts.

The second-annual Wappow! Search and Social conference brought together industry movers and shakers in an island setting to share the latest research and tactics for social media, and to talk developments in its impact on search. Bruce Clay keynoted the event, and hot topics were the recent changes to Facebook from the f8 developer conference, and data on how to use the information that’s available to everyone through Facebook’s Graph API, to improve social strategies. Don’t miss the Search and Social liveblogging coverage for highlights of the sessions, and check out what you missed from the SEM Synergy that was broadcast from the conference.

The Bend WebCAM (Web + Creative and Marketing) conference in the Pacific Northwest hosted progressive sessions aimed at exposing designers to Web marketing best practices, and Internet marketers to creating a powerful brand image. Livebloggers covered what you may have missed, and you can check it out on the Pixelsilk blog.

BlueGlass Tampa conference covered the gamut of Internet marketing implementation and practical advice, including content and publishing strategy, SEO and social media integration, advanced PPC tactics, deep analysis of Web analytics and team building success strategies in an intimate setting in sunny Florida.


SEOToolSet Version 5
 
  Shuffles

Global Internet ad spending continues to increase, according to ZenithOptimedia. Display advertising is the fastest growing segment for Internet marketing, largely due to online videos and social media. By 2013, it is expected that online ads will overtake newspaper advertising to hold the second largest share of media purchasing.

Search engine market share numbers continue to fluctuate and the latest rankings are now available. Reviews by Macquarie Equities Research and UBS indicate a consumer-based search migration. Entering into the holiday season, Yahoo Shopping is expected to maintain market growth. Meanwhile, Google leads the overall rankings for traditional search.

The number of advertisers on Twitter's ad platform has grown 600 percent since last year. Twitter ad revenue is expected to reach nearly $400 million by 2013 as the company rolls out self-serve ads.

Google announced that Google+ has 40 million users.

Twitter is now fully integrated with Apple's iOS 5 mobile operating system, making it easy to post to Twitter through Apple's camera, maps and photos apps, among others.

ABC News and Yahoo are partnering on content and ad sales and will result in real-time news media in the Yahoo! content network of sites.

The online advertising market in Australia is predicted to grow an annual value of over $1 billion in 2016, according to a market report. Video ads and rich media are expected to have the highest growth, while demand for traditional online inventory such as display ads and EDMs is expected to decline.

 
  Shindigs

Conversion Conference NYC takes place October 19 to 20.

Pubcon Las Vegas will occur November 8 to 11.

SES Chicago happens November 14 to 18.

The newly updated SEOToolSet® standard and advanced training and certification course will take place in Simi Valley, CA, on December 5 to 9.

Bruce Clay Australia presents an upcoming one-day training course in Sydney on 3 November.

SMX Melbourne will be held on November 16 and 17 for anyone in the online or search marketing field.

The Internet Show launches October 27 through 28 in Melbourne for anyone in the online, search mobile and social media fields.

Web and Mobile Marketing Expo, Japan's largest Web and mobile marketing exhibition, takes place October 26 to 28.

 
  Sound Bytes

If you like what you've read in the SEO Newsletter, there's more Internet marketing expertise where that came from. Check out SEM Synergy every Thursday at 3:00 p.m. Eastern and noon Pacific on WebmasterRadio.fm.

Bruce Clay and the other hosts discuss industry news, SEO tactics and marketing trends, while expert guests share their insights on methods, best practices and upcoming events. Check out the show schedule below for a look at recent shows and upcoming topics.

Air Date

Segment One

Segment Two

Segment Three

September 1
(Listen Now)

SMB SEO

Jonah Stein

Online Privacy

September 8
(Listen Now)

Engaging Infographics

Mark Knowles

Local Search

September 15
(Listen Now)

John W. Ellis

Mike Ramsey

Search Headlines

September 22
(Listen Now)

Social + SEO

Marty Weintraub

SoLoMo

September 22
(Listen Now)

Wappow Search and Social

Gillian Muessig

Ian Lurie

Got something to say? Contact the SEM Synergy team and share your thoughts, comments and questions. You might even hear your question answered on the show.

 
  Attaboys

Facebook is giving away 50 rebates to 200,000 small businesses who are first-time advertisers on the platform. Facebook's effort to educate businesses on social media marketing is done in partnership with the U.S. Chamber of Commerce and the National Federation of Independent Business (NFIB).

Apple has released the new iPhone 4S, enhanced with a new, voice-activated multi-media assistant, Siri. This new application will schedule your meetings and understand your personal dialog in addition providing feedback.

Amazon introduced tablet computer, Kindle Fire. It runs Google's Android software with Amazon's Silk browser, the latter of which gives Amazon a competitive advantage in customer intelligence.

Real-time search and greater hashtag functionality, which can be used by both users and marketers to find trending content, was introduced on Google+.

 
  Word on the Wire

Facebook has launched enhanced Page Insights, tools that allow page administrators to view additional metrics. Through the new Page Insights, advertisers can now view and report: "People Are Talking About This" metric; "Number of Friends of Fans" metric; and "Weekly Total Reach" metric. Facebook also released a new premium ad product to promote individual page posts.

An enterprise-level version of Google Analytics is now available to large customers for a fixed annual fee in the U.S., UK and Canada. Google Analytics Premium features more custom variables, advanced analysis, and service and support.

Webmaster Tools and Google Analytics are now linked, allowing site owners to surface search data in the reporting and analytics platform. Queries, landing page data and geographical summaries are listed under a new section called Search Engine Optimization in the Traffic Sources section of Webmaster Tools.

Facebook is facing scrutiny by U.S. regulators over the privacy implications of the social network's new "frictionless" sharing features.

The process for updating a listing in Google Places has been modified. Rather than requiring business owners to manually update listings, Google will update information based on sources on the Web identified by Google as reliable. Business owners are notified of the change by email.

Rumors are swirling about a possible merger between AOL and Yahoo! being supported by AOL CEO Tim Armstrong to make the ailing media company more attractive to advertisers.

Yahoo! Japan's Sponsored Search results will be fully powered by the Google AdWords' platform beginning in November.

Google Japan introduced typo correction for Japanese input.

 
  In Memoriam

The world morned the passing of technology visionary Steve Jobs. He died at 56 on October 5, 2011. A co-founder of Apple Inc., Jobs is revered as a revolutionary force behind personal computing and media consumption across the globe. In his 2005 Stanford commencement address, Jobs gave some rare insight into what drove him to greatness:

"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."