The PPC Hierarchy of Needs
There's a hierarchy to be considered when developing any PPC campaign. To help businesses and marketers apply a strategy of prioritization, the PPC Hierarchy of Needs shows the relative place of pay per click marketing tasks.
As with Maslow's Hierarchy of Needs, basic and fundamental needs make up the base of the pyramid, and each higher tier represents needs that can't be realized until all needs below are satisfied.
Likewise, in PPC marketing, responsibilities can be best managed when considered in their proper order. Some tasks of a project will be more effective and efficient when other tasks have been accomplished beforehand.
Move your cursor over each part of the PPC Hierarchy of Needs to view more information.
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