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PPC ArticlesPay per click advertising can generate enormous return on your investment. With targeted ads, proper keyword selection, good copy and optimized landing pages it is possible to increase your traffic and conversion. Articles in this section are geared toward developing an understanding of PPC issues and refinement. For permission to reproduce any article on this page, please contact us. To learn more about our authors, please visit the Bruce Clay Authors page. Affiliate Marketing: Increasing Money and Traffic, SEO Newsletter, January 31, 2008 Mastering PPC Management, SEO Newsletter, November 30, 2007 Estimating the Real Click Fraud Rate, SEO Newsletter, March 15, 2007 Planning Your Holiday SEM Campaign, July 2006 Budgeting for Pay Per Click, June 2006 Click Fraud - Bane of Paid Search, May 2006 Pay Per Click: The Crown Jewel of Search, March 2006 Will Pay-per-Call Invite Click Spam?, SEO Newsletter, February/March 2006 |