PPC Jump-Start Program

PPC Jump-Start is a 90-day pay per click program designed to help businesses get almost immediate notice by the search engines. The Jump-Start Program was created by Bruce Clay, Inc., a recognized, experienced and trusted provider of Internet marketing services. By design, the Jump-Start Program quickly gives users the skills and techniques they need to create and manage their pay per click campaigns.

This service combines the unique tools offered by Bruce Clay, Inc. with the pay per click services offered by search engines like Yahoo! and Google. Once you select the PPC program you would like to use, we will help you develop a campaign to get traffic to your site.

The PPC Jump-Start program is perfect for businesses with web sites that are not 'search engine friendly' or are not ready to rank organically in the search engines. Businesses with high organic rankings who desire increased exposure in the search engines or businesses with good organic rankings for some keywords but not all desired keywords can both profit from this program.

Here is a summary of what you will receive with your Jump-Start subscription:

Discovery Interview – Week 1

The Jump-Start program begins with a Discovery Interview to help us gain an understanding of your short and long-term needs, goals and issues as they relate to PPC advertising. Your Discovery Interview will take place at a mutually convenient time for you and your PPC Analyst

PPC Site Assessment Brief & Keyword Research – Week 2

Following the Discovery Interview, your Bruce Clay, Inc. PPC analyst will evaluate your site from a conversion perspective, perform extensive keyword research and provide a written assessment. Although many keywords may be discovered, you will be asked to select a total of 50 highly-targeted keywords for your Jump-Start Program.

Campaign Plan – Week 3

The purpose of the planning phase is to create a PPC Campaign Plan based on the strategy and goals identified in the Discovery Interview and PPC Site Assessment Brief & Keyword Research stages. It involves identifying:

• The search engine for this program
• Landing and destination pages
• Tracking and reporting tools
• Anticipated keyword click-through and conversion rates

Campaign Construction & Ad Creation – Week 4

Once the planning phase is complete, your campaign can be constructed. Your PPC analyst will use the strategies and design produced in the earlier phases to best convert the target audience issues into 'creative content statements'. Once this is accomplished we will begin creating your customized ads.

Campaign Implementation – Week 5

Once the campaign has been constructed and approved, it will be launched. Some PPC engines allow ads to appear almost immediately, while others require editorial approval. Either way, you will begin to experience traffic to your Web site in a relatively short period of time.

Campaign Management

Once launched, we will continue to manage and monitor your campaign as part of the Jump-Start program. This includes customized management services, as well having a Bruce Clay, Inc PPC Analyst manually review your bids once a day.

Consultative Services

During this program, we will provide telephone and email support to answer any questions you may have about your campaign. Your consultative service will consist of up to 12 hours during this 90-day program. During this time we will discuss the campaign, answer new questions, give feedback on implementation, discuss new search engine changes, and offer recommendations for next steps either via telephone or email at a mutually convenient date and time.

Other Program Values

We will provide a subscription to our SEO Newsletter and a 20% Discount Coupon Code for admission to selected Search Engine Strategies Conferences in the United States.

PPC Jump-Start Recap

• A PPC campaign with the search engine of your choice
• Keyword research to help you select 50 very targeted keywords
• Compelling ads that will entice users to visit your site
• Consulting services to help inform you on how to manage the campaign yourself
• Telephone and email support through the end of your 90-Day PPC Jump-Start Program
• SEO Newsletter subscription and 20% Discount coupon code for admission to selected Search Engine Strategies Conferences