Get Free Quote
Get Started
Learn SEO
DisavowFiles.comFree Executives Guide To SEO
SEO For Dummies Book Content Marketing Book

Meet the SEOToolSet® Instructors


Bruce Clay

President, Bruce Clay, Inc.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His book “Search Engine Optimization All-in-One for Dummies” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the 2nd edition published January 2012. His book Content Marketing Strategies for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales. 

He is a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization. In 2013, Clay received the Lifetime Achievement Award from the History of SEO advisory board. 

 

Mindy Weinstein

Director of Training, Bruce Clay, Inc.

Mindy Weinstein is the Director of Training at Bruce Clay, Inc. where she teaches the SEOToolSet training course and develops educational materials related to SEO and other digital marketing topics. She has been in the SEO industry since 2008, with her experience in marketing extending to 2001.

In addition to her digital marketing experience, Mindy has also co-authored two books: “Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash” (McGraw Hill) and “Money Trouble: Surviving Your Financial Crisis” (Beacon Hill).

She earned an MBA from Arizona State University and has taught several university courses related to marketing and search engine optimization. Mindy is currently working on her PhD in psychology with an emphasis in technology.

Mindy has been featured numerous times in the media, including programs that aired on NBC, ABC and Fox. In addition, she has been interviewed by magazines and newspapers, including The Washington Post, Woman’s World, First for Women and The Arizona Republic.

Reviews provided by SurveyMonkey
Read all 288 reviews about SEOToolSet Training
SEOToolSet Training
Insights that as an experienced SEO I hadn't known before. Really liked the philosophy.

Rating: 4 of 5

Polly - Chicago,IL

SEOToolSet Training
Having Bruce available to teach it.

Rating: 5 of 5

David - Madison,NJ

SEOToolSet Training
The instructor was clearly very knowledgeable and offered great insight. I also enjoyed walking through the SEO Tool Set and feel like these tools will help us improve our SEO presence.

Rating: 4 of 5

Abby - Riverwoods,IL

SEOToolSet Training
The organization and clarity of presentation and materials, the expertise of the presenter and williness to field a variety of questions

Rating: 4 of 5

Regan - San Francisco,CA

SEOToolSet Training
I loved the insight Bruce Clay gave us.

Rating: 5 of 5

Rosana - Carlsbad,CA

SEOToolSet Training
Mindy was passionate and taught us with utmost professionalism and respect. You couldn't have picked a better presenter.

Rating: 4 of 5

David - Salt Lake City,UT

SEOToolSet Training
The instructor was engaging and well versed in the material. The course was completely up to date and filled gaps in my understanding of the current SEO landscape.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Mindy was very knowledgeable about the subject matter, and it showed. The presence of Duane Forrester in the class was also a welcome addition that really enriched the overall experience. The materials were comprehensive and laid out in a logical way that made it easy to see and grasp the "big picture" of everything SEO entails.

Rating: 4 of 5

Jason - Canton,OH

SEOToolSet Training
Mindy was a great instructor, and the material covered was exactly what I needed.

Rating: 5 of 5

Joe - Milan,PA

SEOToolSet Training
Mindy was delightful. She is knowledgeable and very approachable. She seems to care about people which makes me want to take this class again. She is classy in both personality and appearance. She is a great asset to Bruce Clay! Duane is also very knowledgeable and took time during breaks to impart his knowledge and experience to the attendees. Great team!

Rating: 5 of 5

Olympia - Franklin,MA

SEOToolSet Training
The cold-hard recommendations and guidelines to bring back to my department and the enthusiasm in which it was presented.

Rating: 4 of 5

Lucas - Edina,MN

SEOToolSet Training
I enjoyed Mindy's enthusiasm and delivery of the material. Additionally, I liked that Bruce and Duane sat in during the course which further enhanced class discussion.

Rating: 5 of 5

Kyle - Simi Valley,CA

SEOToolSet Training
The instructor was great, the lab and associated checklist were both very helpful and practical.

Rating: 4 of 5

Jeremy - Stamford,CT

SEOToolSet Training
I appreciate how well the materials are kept up to date.

Rating: 5 of 5

George - Manteo,NC

SEOToolSet Training
Open-Ended Response

Rating: 5 of 5

Chris - Tustin,CA

SEOToolSet Training
The instructor is very patient as I asked many questions during the course. She also explains topics very clearly. I liked the labs the best as they were a great way to put everything we learned to the test (that was very helpful!!!). Also, the article/case-study on Siloing for the Heifer company was extremely helpful.

Rating: 5 of 5

Marlenà - Tecom Setion C,Dubai