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SEO Training Course

SEO training is critical for anyone wanting to excel at search engine optimization. Our established training program is the best face-to-face SEO program available. We have been selected as the SEO training partner for the major search industry and Web marketing conferences including Search Engine Strategies (SES), Search Marketing Expo (SMX) and offer courses across the globe. 

We've been accredited as one of the top SEO training programs by more than 2,500 students. Read for yourself the student reviews of our SEO Training Course. And our course includes a subscription to our SEOToolSet® - powerful and fast SEO power tools written to specifically support the content of the course. But do not be confused, this is a concentrated and comprehensive course written and presented to train you on SEO - and to empower you to make a real difference.

SEOToolSet Training

is rated 4.9 out of 5 based on 16 reviews.

Updated Course!
The SEOToolSet® Training course is new and improved. And thanks to Google, we update it almost constantly. Completely updated and now packed with even more useful SEO tips and reference information. We also just released the next generation of our search engine optimization tools, SEOToolSet® v.5. 

The redesigned SEOToolSet® is better, stronger and faster software for your SEO projects — and every student gets a free subscription! The course includes access to the SEOToolSet v.5 Standard Version for 12 months, valued at $1079 in subscriptions alone.

Even if you've taken the course in the past, the updated material and powerful new tools make it worth taking again.

Attention Returning Students
If you've taken Bruce Clay, Inc.'s Standard and/or Advanced classroom training in Southern Califiornia prior to July 11, 2011, we encourage you to refresh and expand your SEO skillset by signing up for our updated course and tools! We're offering 25 percent off the cost of Standard and/or Advanced SEOToolSet registration, good through 2012 through our Student Loyalty program. 

We also offer special discounts for returning students of our one-day SEO training workshop at leading search marketing conferences. Conference workshop attendees can subtract the cost of what they paid for the one-day class (proof of receipt required) from the total cost of registration for the Standard and Advanced (together) classroom SEO training in Southern California.

Additional Discounts
Are you a member of the Search Engine Marketing Professional Organization (SEMPO)? You are eligible to receive $200 off the price of Standard and/or Advanced SEO classroom training in Southern California. SEMPO dues are only $125, so don't miss out on this great offer. Check out our additional discounts page for SEO training to learn more. 

If you ever wanted to get trained in SEO, now is the time to take the SEOToolSet® Training course!

Why should you participate in face-to-face SEO training? We find that about 20 percent of our class session time is spent on answering student questions and removing confusion - worth it for these technically complex subjects. Students need that time to understand the material and to relate the material to their individual situations. 

Our comprehensive search engine optimization training program covers the science and methods that companies use to significantly improve rankings. The content is designed for everyone that wants to beat their competition for those who really need to know SEO. If you must be in the top of the organic search results for competitive terms, this is your best training option. Marketing managers through web programmers, novice through seasoned professionals, this course will teach you to do SEO.

The standard course training binder we provide is more than 320 full-color pages, chock full of need-to-know optimization information. Attending our class also gives you annual subscriptions to our tools for multiple domains, and access to our support team for questions. And we offer a copy of our 768 page Wiley book on Search Engine Optimization to backup the course materials.

If being second best is not good enough, then a face-to-face SEO class is the only way to go.

The SEO training course content is comprehensive and covers all of our standard practices in a three-day to four-and-half day search engine optimization training course designed for marketing and Web professionals. 

Many companies send staff, then send more the next month, then more after that. Larger clients complete our course, then schedule our course to be presented at their facility for groups of 20 to 50. Class size is limited to about 50 students, and often fills weeks before the class. 

The day-and-a-half Advanced SEO Certification course is designed for professional SEOs -- those who need to know about servers and sitewide programs, are power-users of the tools, and who are interested in completing our Certification exams, showing a commitment to our SEO methodologies and ethics.

Sample SEOToolSet® SEO Training Video

SEOToolSet™ training is taught by experienced instructors with a comprehensive knowledge of organic search engine optimization, specifically, and the high tech industry in general. Our SEO training instructors are teachers as well as SEO specialists, including industry leaders such as Bruce Clay, who has been breaking new ground in search engine marketing and offering SEO services since 1996. They look forward to meeting you and answering your questions.

We have taught over 2,500 classroom students, with many returning annually year-after-year (so this is obviously a high-value course). Many taking the Standard course upgrade to our Advanced SEO course during the Standard course -- something that simply would not happen unless the class exceeded expectations. 

And the classroom format with questions and answers, discussions over lunch and breaks, and networking about course content makes this a superior presentation format for complex SEO material. 

Added perks to our classroom training include a chance to be interviewed for our weekly podcast, SEM Synergy, during the breaks, and even the occasional luncheon table with the CEO of our SEO-friendly CMS partner, Pixelsilk, to discuss the challenges and opportunities of content management systems and SEO.

Simply put, if you want classroom SEO training, you must take this course. These folks have!

Learn more about our custom on-site SEO training.

This year's schedule of SEO Training classes is listed below. If you are ready to really learn top-tier SEO methods and tools, then please, register for our SEO Training course now!

Standard & Advanced SEOToolSet® Training 2012 Schedule

West Coast, Simi Valley, California

• July 16 - 20, 2012
• September 10 - 14, 2012
• December 3 - 7, 2012

SEOToolSet® International Training 2012 Schedule

Training courses are now being scheduled for 2012 in these locations (dates to follow):

Milan, Italy - 2 Day Training

• June 20 - 21, 2012 (Information in English)
• June 20 - 21, 2012 (Information in Italian)

• Sydney - July 31, 2012
• Perth - August 21, 2012
• Melbourne - September 18, 2012
• Brisbane - October 23, 2012
• Sydney - November 6, 2012

• Auckland - October 11, 2012

Tokyo, Japan

 Sao Paulo, Brazil

Switzerland, Europe

Conference SEO Training

Search marketing conferences offer the opportunity to learn foundational best practices as well as cutting-edge tactics of Internet marketing. Bruce Clay, Inc. has been chosen as the official Master Series "partnered training" provider of SEO workshops at the major search industry conferences listed below. 

These SEO training workshops are a convenient way to expand one's educational experience during a conference. Taught by Bruce Clay this acclaimed training workshop is a condensed, one-day class focused on white hat SEO methodology and strategy that incorporates the latest search engine developments and guidelines. 

Attendance is limited, so please reserve your seat in advance. 

To register, click on a date/event below:

For Clients In keeping with our belief that communication and understanding lead to better projects, we require (written into our project agreements) all of our clients to attend the search engine optimization training course within the first few months of their project.  It is our experience that clients who understand internet marketing and our process find themselves better able to facilitate the SEO of their site and appreciate more fully the benefits provided by a properly optimized site. Additionally, clients are given the opportunity to meet with their Bruce Clay, Inc. SEO team - knowing each team member is important to our clients. Current clients, if you have not been to the SEO training course yet, please contact your client liaison for further details on this opportunity. Advanced Certification Course Many of those who take our search engine optimization training course are themselves employed by search engine optimization agencies. For those individuals, we'd like to extend an invitation to our Advanced Certification course, where we teach advanced SEO techniques and offer a chance to become an SEOToolSet® Certified Analyst. Even if not an agency, if you want to be well beyond average SEO's, this is the course for you. You paid the travel costs to attend the Standard Course already so you might as well stay for this class. Certification offers several benefits including use of our tools with several logins for multiple accounts, spam audits to ensure compliance with standards and the right to display the certification seal - an industry recognized standard of excellence. The road to becoming a Certified Analyst starts with the three-day course and continues on to the 1.5 day Advanced SEO training course.  For a full list of benefits and requirements, visit the Advanced Certification section at SEOToolSet.com. We also offer our SEO Training course at our international offices each year.