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Free Executives Guide to SEO


May 11 - 15, 2015
July 13 - 17, 2015
September 14 - 18, 2015
December 7 - 11, 2015

Conference Training

Seattle June 4, 2015

New York September 28, 2015

SEO Training

Our established classroom is the best face-to-face SEO training and education available. Taught in a venue near our headquarters in Simi Valley, Calif. (Southern California), we offer a search engine optimization training course created and presented by SEO veteran Bruce Clay and marketing author, professor and speaker Mindy Weinstein. The lessons are designed for all learning styles and levels of knowledge, and geared towards any professional who plays a part in the creation and marketing of a website and business.

Our SEO Training

is rated 4.8 out of 5 based on 222 reviews.

Based on 17 years of experience in search industry evolution and practice, we know how search works! Our SEO classes and optional SEO certification program are constantly updated with new topics and methodologies.

Our full course is 4.5 days and covers more than 440 slides. Our lessons address the changing face of SEO and Internet marketing as a whole, yet always teach the white hat methodologies BCI is known for. This is what provides lasting value to a website strategy.

Classes include extensive question-and-answer discussions that assure the material is understood, plus the opportunity to talk with other students. This is search engine optimization training for every level of experience.

Bruce Clay, Inc. is the classroom SEO training for major marketing conferences including Search Marketing Expo (SMX). We also offer onsite classroom SEO training to help our larger clients. Our school also reaches internationally as our global offices provide training worldwide.

If being second best is simply not good enough, then our training is the only way to go. This course will empower you to make a real difference in your SEO strategy — just read our reviews.

If you’re a returning student, don’t forget to check out our special discounts below. And if you’re a large company in need of SEO training for multiple teams, check out our custom on-site training program.

Register for training now!

SEO Course

  Standard Training Advanced Training
SEO Training Brilliant Genius
Dates May 11-13, 2015 May 14-15, 2015
Number of Days 3 1.5
Location California California

Choose from These SEO Training Classes

We offer two distinct search engine optimization training courses. Choose our three-day “Standard” training or add-on our day-and-a-half “Advanced” certification to take both SEO classes in one trip. Each class offers a unique education, but are meant to be taken in sequence; the Standard course is a prerequisite for the Advanced training and SEO certification test.

Our Standard SEO training is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO. This is a course that works well for marketing, Web and IT personnel, site owners and managers, and anyone responsible for organic traffic. Our SEO classroom training teaches you how to use the tools you’ll need to fuel your SEO strategy.

Included in your registration is a 12-month membership to the SEOToolSet® — our proprietary SaaS tools that empower your SEO. And during your time with us, you’ll learn how to use our tools.

SEOToolSet 6 offers unique data and is better and faster than other tools. A Pro subscription to the tools includes two website projects, unlimited users and pay-as-you-go options for additional website projects, link monitoring, and keyword ranking monitoring. This subscription alone costs $89/mo, or more than a thousand dollars annually, but when you take the SEOToolSet Standard Training, SEOToolSet Pro is yours free for a full year with one additional website project for a total of three websites. Attendees of the Advanced course receive a SEOToolSet Pro subscription for five website projects, valued at almost as much as the course fees.

Cost for Standard training course: $1,795*
*Special discounts can apply; see our discounts section below.

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Our “Advanced” search engine optimization training course leading to optional SEO Certification is for those who want a more complex look into the practice, the technical “back end” of SEO, and who plan on being “power users” of our SEO tools. This SEO training is for those who wish to become an SEOToolSet certified analyst (upon passing a test after classroom SEO training).

The road to SEO certification is comprised of two SEO classes, starting with the Standard course and continuing with the Advanced training, taken in succession in our SEO classroom during the same week or at a later date.

Certification offers many benefits including joining our reference network of industry peers. We often refer business to our certified SEOToolSet analysts if they run a marketing business and a propsect is not a fit for our services.

Certification also offers the right to display our certification seal on your website and other marketing materials; this is an industry-recognized standard of excellence and commitment to white hat SEO practices.

Cost for Advanced training course: $1,195*
*Special discounts can apply; see our discounts section below.

Register for training now!

Both SEO classes offer unique perks: an intimate and interactive classroom where questions are encouraged; breaks and lunches that are great for networking or talking directly with Bruce Clay about your website; a chance to be interviewed for BCI’s YouTube video series; special guests; and much more.

Both search engine optimization training courses are taught in the same week, so many students find it cost-effective for travel expenses to take advantage of the full week classroom SEO training.

However, for those who are local, taking the Advanced SEO training and SEO certification at least a month after the Standard course allows time for the tactics learned in our SEO classroom to be applied, giving added perspective.

Cost for both Standard and Advanced SEO classes together: $2,990

Register for training now!

SEO Training Discounts

Returning Students

If you've taken Bruce Clay, Inc.'s Standard or Advanced training in Southern California more than a year ago we encourage you to refresh and expand your SEO skill set by signing up for our updated course and tools. We offer 25% off the cost of our Standard and Advanced class, good through our Student Loyalty program. 

We also offer special discounts for returning students of our one-day SEO training at search marketing conferences. Conference training attendees can subtract the cost of what they paid for the one-day class (receipt required) from the total cost of registration for the Standard and Advanced (together) training in California.

Take our course 5 years in a row? Receive a 50% discount when you take the Standard and Advanced courses together!

Training Facility

The Best Western Plus Posada Royale Hotel & Suites

SEOToolSet® Training is held at the Best Western Plus Posada Royale Hotel

For your convenience, we have set up a corporate account to provide you with a special rate of $105.00 per night at the Posada Royale Hotel & Suites. Rooms include your choice of king bed or two queen beds with new pillow top mattresses, buffet breakfast with omelet bar and a wine reception each weekday evening. Accommodations include color TV, high speed wireless Internet connections and climate controls. Executive suites are available at the rate of $135 per night. Our special room rates are subject to availability as many of our training classes sell out. The training will be held in the conference room facilities of the hotel. The Best Western Plus Posada Royale has implemented an online reservation process for our training class attendees. Simply go to the SEOToolSet® training hotel reservation page and enter our Corporate ID number: 01450770.

Best Western Posada Royale Hotel
1775 Madera Road
Simi Valley, CA 93065
(805) 584-6300(805) 584-6300
Get Directions

Reviews provided by SurveyMonkey
Read all 222 reviews about SEOToolSet® Training
The advanced course is a perfect extension of the standard course. I highly recommend taking both courses as the advanced ultimately answers the questions that you have after you've taken the standard course.

Rating: 5 of 5

Allison - Cincinnati, OH

Outstanding training from the Gold Standard in SEO.

Rating: 5 of 5

Julie - Atlantic, IA

The Bruce Clay Advanced Certification SEOToolSet Training will be a game changer in being able to monitor our IS&T team and their changes to our website and how it effects SEO. We have been running blind without these tools.

Rating: 5 of 5

Mary - So. St. Paul, MN

Probably the best SEO training available

Rating: 5 of 5

Katja - Miami Beach, FL

This course is great for SEO newcomers, as well as SEO power-users. The topics discussed in the course vary widely for any range of SEO experience.

Rating: 5 of 5

John - South St. Paul, MN

This is an awesome course for understanding how SEO actually functions, from the ground up.

Rating: 5 of 5

Jack - Port Hueneme, CO

Excellent experience, Thanks you.

Rating: 4 of 5

Nikhil - Edmonton

The course helped to fill in some of the gaps in my knowledge of SEO, and it was great to learn from Bruce firsthand.

Rating: 5 of 5

Daniel - Canton, OH

Advanced Certification SEOToolSet Trainging Course was a very enjoyable course. The instructors thoroughly explained each concept as students had answers. The material helped me understand, in depth, all of the information that I had learned in the Standard SEOToolSet Training course.

Rating: 4 of 5

Alina - Anchorage, AK

The Advanced Certification SEO ToolSet Training Course by Bruce Clay, Inc is one of the most resourceful ways to learn and understand Search Engine Optimization. With the knowledge learned from the Advanced Certification SEO ToolSet Training Course our companies will easy move ahead of the competition and excel in search results.

Rating: 5 of 5

Cynthia - BELOIT, WI

I loved the way Bruce presented the material and answered implementation of the material on company specific questions. I found Mindy to be more approachable and personable. Both instructors also incorporated jokes throughout the presentation which kept things fresh and exciting; there were a lot of laughs! I enjoyed the specific knowledge the instructors had on and about Google, also their personal horror stories based on previous clients were quite entertaining. The materials were outstanding; I specifically loved the SEOToolSet Checklist. The over all experience was relaxed but highly professional.

Rating: 5 of 5

Darian - Anchorage, AK

Search engine optimization should not be attempted without some instruction and guidance. The BCI SEOToolSet Training Course provides the necessary knowledge and tools to pave the way to SEO success!

Rating: 5 of 5

Jennifer - Jackson, MS