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Search Engine Optimisation Services


To address different types of business needs and services, Bruce Clay, Inc. offers several search engine optimisation services. In many instances, one service may be all that is necessary. However, it is not uncommon for a company to combine professional SEO services (kind of like an a la carte menu) such as SEO Training with SEO Consulting, or perhaps SEO Training with a Design Evaluation. As a result, whether you are a small, medium or large company, we have a search engine marketing and placement service that can help.

Our clients range from small local businesses to multi-national firms. Our services are always tailored to match the needs of the client.

This page provides an overview of each SEO optimisation service to help you learn more. We encourage you to read through each description and when you are ready, complete the SEO proposal request form. Of course, if you have questions, please contact us toll-free at (866) 517-1900 or via a toll call to (805) 517-1900. We are a legendary Search Engine Optimisation Company that is ready to help!

Do-it-yourself Products

  1. Search Engine Optimisation for Dummies Book – We are pleased to be the selected author of a 765-page comprehensive beginner's guide to SEO published by Wiley in the "For Dummies" series. The book Search Engine Optimisation All-in-One for Dummies is now in its ​third edition.
  2. SEO Tools – In addition to SEO services, we offer a fantastic set of power tools known as the SEOToolSet® that ​help you ​run keyword research, page analysis, ranking reports, competitor reports, server validation, link analysis and more. This advanced SEO software is available on a subscription basis in Pro and Lite versions. There is a 30-day refund trial period so you can try out the tools ​on your project.
  3. SEO Training Services – We offer an acclaimed SEO training course that has been taken by more than 4,000 attendees worldwide. The course material is geared for beginner through advanced SEO, serving marketing pros, web designers and business managers needing to know the where, when, why and how of SEO. Opportunities for training include SEO workshops at industry conferences, scheduled classroom-style sessions, and on-site courses taught at client locations.
  4. SEM Synergy – We are the hosts of the weekly podcast show "SEM Synergy," which can be heard on demand on WebmasterRadio. Downloads are available, so you can listen at your convenience.
  5. SEO Newsletter – Our FREE newsletter is published monthly. For tens of thousands on our mailing list, this is required reading for the latest industry news, conference coverage, how-to articles and features. ​You can subscribe to the SEO Newsletter ​with only an email address. We also use this media to make announcements to our SEO services clients and do not accept any ads.

Full Service Programs

SEO Site Assessment Services - We analyze and report on your site needs

Our SEO Site Assessment Report is designed to give clients an in-depth critique of their site, identifying areas where improvements can and must be made. It gives a prioritized list of open issues and recommendations for the repair of each.  We also identify "rabbit holes" where it would be useful to deep dive into issues and opportunities, and some of these are deep and life changing, so this identification sets us apart and ahead of your competition. The Site Assessment enables clients to quickly learn what the search engines consider important when ranking websites and where organic search engine optimisation improvements are needed. This report takes approximately seven weeks to research, write, and produce, with suitable time provided to discuss the report and suggestions. Need more information on SEO Site Assessments?

SEO Penalty Assessment Services – Actionable task lists to resolve Penguin and other Google penalties

Our SEO Penalty Assessment Report is designed to give clients an in-depth critique of their site focused on the identification of issues that are known violations to search engine best practices and are barriers to ranking and traffic. If you have a Google penalty and need a recovery roadmap, then start here! Call us — time is money! Deep research with actionable tasks every 10 days. Several programs available.

SEO Consulting Services - Flexible program with training tailored to your exact needs

Our SEO Consulting Programs are specifically designed for companies with an internal marketing and webmaster staff who would like some external expertise and guidance. Bruce Clay, Inc. will work with you in a co-operative fashion to provide your company with knowledge to create and maintain a search-engine rewarded site. This is an excellent project for doing the "rabbit hole" research and to work towards your authoritative best of breed rankings. We tailor your Consulting program for search engine optimisation services based upon your in-house capabilities and intent, and the complexity of your site and your competition. Need more information on SEO Consulting Services?

Professional SEO Services - Full service turn-key with training program

Our Professional SEO Services program is our comprehensive turn-key full-service program for national websites. This is the program where we do the heavy lifting on the SEO optimisation project right down to page edits and link management. It is still your site, but we take care of the project details keeping you up to speed along the way. Our Professional Search Engine Ranking Services program includes the following:

  • Discovery Interview
  • Site Review
  • Initial SEO Assessment Brief
  • Strategic Link Analysis Report
  • Keyword Research and Analysis
  • Editing of defined Landing Pages and selected Sub-Pages
  • Search Engine Submission
  • Link Assessment and Management
  • Monitoring of Search Engine Rankings
  • Competition Search Engine Ranking Reports
  • SEOToolSet® Training Services
  • Project Communications and Status