Bruce Clay, Inc. SEO Training and Industry Conferences Discounts
Conferences and SEO training are an important part of both continuing education for those already in the industry, and fast-track education for those who are ramping up their search engine optimisation and Internet marketing efforts.
Now more than ever before, we are seeing a shift in the consciousness of businesses, moving away from traditional marketing and focusing on Internet marketing, with SEO absorbing a large portion of marketing spend.
The shift in focus is also evident in the growth of SEO-focused topics at conferences tailored to all types of industries, and the general growth of search-specific conferences and events. These conferences show that search engine optimisation has gone mainstream, and prove that SEO and Internet marketing are at the forefront of any business' survival in these digital times.
Discounts at a Glance
Student Loyalty Program for SEOToolSet® Standard and/or Advanced Training
Returning students of the SEOToolSet Standard and/or Advanced classroom training receive 25 percent off when they register again through our Student Loyalty program. Those signing up with the returning student (friends, colleagues, etc.) receive $300 off training.
Exclusive Discounts to Returning Conference Students
Been to Bruce Clay, Inc.'s SEO training workshop at one of the many leading search marketing conferences where it's offered? Now, you can subtract the cost of what you paid for the conference workshop (with proof of receipt) from the registration costs of the Standard and Advanced (together) SEOToolSet Training class in Southern California.
SEMPO Member Discount
As a bonus to those who support the web marketing industry’s professional organization, we’re giving all SEMPO members a $200 discount on SEOToolSet® Standard and/or Advanced Training in Southern California. Considering that annual dues to SEMPO are $125, you’re essentially making money when you sign up for SEMPO and SEOToolSet® Training together. Proof of membership is required after signup.
Register for SEOToolSet Training and claim your discounts!
Learn New Tools and Tricks of the Trade
Since its inception in 1999, Bruce Clay's SEOToolSet Training has educated thousands of students. The course is continually updated to meet the changing demands of the fast-paced search industry.
The three-day Standard training, two-day Advanced course, and one-day conference training now reflect the most recent developments in the search industry, including updates to:
- Google's algorithm and penalties
- Local search
- Mobile and voice search
The SEOToolSet Training teaches search marketing professionals:
- The importance of search engine optimisation in business goals and ROI
- How the search engines work
- What must be done in order for websites to achieve top rankings and what might be impacting rankings
- How to make websites more relevant to the search engines and their human audience.
- How to increase click-through rates to websites
- PageRank concepts and how it relates to rankings
- How to use Bruce Clay, Inc's proprietary SEOToolSet® technology to assist in SEO strategy
- How to identify the best keywords for websites
- How to identify and analyze top online competitors
- How to implement on-page optimisation best practices, including HTML components such as meta data
- How to increase link popularity
- How to ensure web pages are indexed by search engines
SEOToolSet training includes access to our advanced SEO tools. Developed in-house for our own SEO analysts, our renowned SEOToolSet Pro software includes:
- Single page and multipage analyzers to compare your web pages with top-ranking competitors and SEO best practices
- A site spider to quickly uncover issues that could impact search engine indexing
- The fastest ranking monitor on the market, with capability to run manual ranking monitors or schedule them as needed
- The capability to export data into report formats that work for various needs
- Integration with Majestic to accurately monitor your link profile health
Each student receives a one-year subscription to SEOToolSet Pro along with in-depth course materials.
Now Is the Time
SEO training is the perfect way to make sure your marketing efforts can be successful. Businesses that ignore the importance of Internet marketing to their success will surely feel the impact, as companies across industries will surpass their competitors through the latest online strategies.
Have questions about our SEO training, upcoming conferences and discounts? Call us any time at 1-866-517-1900.