{"id":62616,"date":"2019-03-12T20:46:51","date_gmt":"2019-03-13T03:46:51","guid":{"rendered":"https:\/\/www.bruceclay.com\/au\/\/?page_id=62616"},"modified":"2024-05-09T15:59:56","modified_gmt":"2024-05-09T05:59:56","slug":"mainplayers","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/au\/mainplayers\/","title":{"rendered":"Meet the Bruce Clay Team"},"content":{"rendered":"

Meet Bruce Clay, Inc.’s worldwide family! Some of these faces you may recognise from their public appearances<\/a> and some work behind the scenes. Here is the leadership at our Internet marketing optimisation company \u2014 the individuals who work hard to help you achieve your digital marketing goals.<\/p>\n

Bruce Clay Australia<\/h2>\n

Sid Lal, Managing Director <\/span><\/h3>\n

Sid Lal is a domain expert in Digital Marketing (specialising in SEO and Google Ads) and is a speaker and instructor at various industry forums including TEDx<\/a>, AMI, Digimarcon, DMAI, SES, Adtech, Young Entrepreneurs Academy, Digital Vidya & more.<\/span><\/p>\n

Sid brings a unique perspective of working across both the Indian and Australian markets. He has successfully navigated the unique challenges presented by the complex Indian business environment. He has implemented technology and processes to remotely manage the business and improve efficiencies.<\/p>\n

Born and raised in New Delhi, India, Sid moved to Australia in 1993 where he graduated with distinction from Western Sydney University with a degree in marketing followed by an MBA specializing in e-commerce from the University of Technology, Sydney.<\/p>\n

Sid is a serial entrepreneur & set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.<\/p>\n

Sid moved to India in 2010 to set-up Bruce Clay\u2019s India office where he worked with leading brands like Atos, NEC, Bata, Saavn, ICICI Lombard, goibibo and helped them massively scale-up their online presence by optimising their SEO strategy.<\/p>\n

In 2018 he returned to Sydney to head-up Bruce Clay Australia. He currently works with Australian business to optimise their Digital Marketing strategy.<\/p>\n

AWARDS & RECOGNITION
\nAustralian Marketing Institute: CPM (Certified Practcing Marketer)
\nTED talk on Digital Marketing @ TEDxFMS
\nSEO MasterClass Instructor DMAasia
\nTop 100 Digital Marketers on the Adobe Digi100 List by Paul Writer.
\nTop 100 Digital Marketers on the Pluralsight Digi100 List by Paul Writer.
\nAdvisor & Mentor on the TV Series \u2013 UNICORNS \u2013 Start-Ups of the Internet by NDTV Profit\/Prime
\nCMO Asia \u201cMost Talented Social Media Professional in India\u201d\u200b award<\/p>\n

Bruce Clay U.S.<\/h2>\n

<\/a><\/p>\n

Bruce Clay, Founder and President<\/h3>\n

Bruce Clay is founder and president of Bruce Clay, Inc., a global \u200bdigital marketing optimisation firm providing search engine optimisation, pay per click management, social media marketing, conversion rate optimisation\/analytics, SEO-friendly \u200bsite architecture, content development, and SEO tools and education.<\/p>\n

Prior to launching Bruce Clay, Inc. in 1996, Bruce operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.<\/p>\n

Bruce holds an MBA from Pepperdine University and a bachelor\u2019s in math and computer science from Western Illinois University. As an industry thought leader, \u200bhe is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.<\/p>\n

Bruce authored the book \u201cSearch Engine Optimization All-In-One For Dummies<\/a>,\u201d now in its third edition, published by Wiley. It contains \u200b765 pages of hands-on, practical guidance for implementing comprehensive SEO. His book \u201cContent Marketing Strategies for Professionals<\/a>\u201d covers how to use SEO and content marketing together to reach a target audience online and generate sales.<\/p>\n

Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organisation. In 2013, he received the Lifetime Achievement Award of Excellence in Vision, Execution and Market Influence in the Practice of Search Marketing by the History of SEO advisory board.<\/p>\n

Notable accomplishments include:<\/p>\n