{"id":62740,"date":"2019-03-12T20:48:54","date_gmt":"2019-03-13T03:48:54","guid":{"rendered":"https:\/\/www.bruceclay.com\/au\/\/?page_id=62740"},"modified":"2023-12-22T17:34:37","modified_gmt":"2023-12-22T06:34:37","slug":"services","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/au\/analytics\/services\/","title":{"rendered":"Website Analytics Services"},"content":{"rendered":"<h1 class=\"badge\">Website Analytics Services<\/h1>\n<hr \/>\n<p>Whether your site is a lead generation site or an ecommerce site, you need to understand how well your site is<br \/>\nworking to achieve your business goals. Unfortunately if you do not<br \/>\nhave a web analytics service, it is very challenging to know how to<br \/>\nimprove your site to achieve your business goals.<\/p>\n<h2>The Bruce Clay, Inc. Analytics Services Program<\/h2>\n<p>We believe that every service should involve an implemented Analytics<br \/>\nProgram. To that end, we suggest that our clients implement our<br \/>\nAnalytics Program which allows us to improve tracking and produce<br \/>\ncomprehensive reports to better manage your projects. Our largest issue<br \/>\nis that with a high-traffic website that involves SEO, PPC and Branding<br \/>\nprograms that we should extend the Return on Investment (ROI) analysis<br \/>\nso that we can target effectively on keywords and themes that generate<br \/>\ndesired results.<\/p>\n<p><a name=\"omniture\"><\/a><\/p>\n<h2>Google and Adobe Analytics Platforms<\/h2>\n<p>Our Full-Service Analytics Service is an ongoing program focusing on<br \/>\nGoogle Analytics or \u200bAdobe Analytics products. Bruce Clay, Inc. is Google Analytics Certified and Adobe Analytics trained. We can process both<br \/>\nexpertly, and many others as well.<\/p>\n<p>For questions on implementation, support, sales, management and analysis of your complete Analytics program, we can walk you through the process starting at any point. With Adobe, Google or other third-party analytics products, Bruce Clay, Inc. can fully design, implement and manage a comprehensive site analytics project. We are empowered in this<br \/>\narea, and can fully implement any program we agree is appropriate. To<br \/>\nget a <strong>free quote<\/strong> on our Analytics services, please fill out our <a class=\"LB\" href=\"https:\/\/www.bruceclay.com\/au\/#footer-section\" rel=\"#LBquoteform\">Quote Request Form<\/a>.<\/p>\n<p>A website analytics service can provide answers to business questions such as:<\/p>\n<ul>\n<li>What search engines are sending the traffic?<\/li>\n<li>What are the most important keywords?<\/li>\n<li>What is my ROI for PPC vs. search engine traffic?<\/li>\n<li>Which online marketing campaigns are leading to successful conversions?<\/li>\n<\/ul>\n<p>Of course, there are many more things a web analytics service can do.<br \/>\nWith a web analytics service, you can track &#8220;actions or behaviours&#8221; on<br \/>\nthe website that are important to your business. For example, a web<br \/>\nanalytics service can track the number of downloads for a white paper,<br \/>\nthe amount of visitors to a page, the browser used by your traffic. It<br \/>\ncan track the number of people that signed up for a newsletter, and much<br \/>\nmore.<\/p>\n<p>Over the years, the Internet industry has evolved and developed a<br \/>\nwide variety of website analytics services. What they do not tell us<br \/>\nis that these products basically do the same thing \u2014 they collect data<br \/>\nabout your site and provide reports. Whether you have a &#8220;free&#8221; service<br \/>\nsuch as Google Analytics or a $10,000 per month service (yes, they<br \/>\nexist), they all do the same thing. Of course, the more you spend, the<br \/>\nmore access you get to more sophisticated data and fancier reports and<br \/>\nperhaps some consulting.<\/p>\n<p>It turns out that a great many website analytics products and<br \/>\nservices are analogous to a dashboard of a car. The standard dashboard<br \/>\ntells you about your speed, how many miles you have driven, and how much<br \/>\ngas you have left. Some services are more sophisticated and they will<br \/>\nprovide data about the oil pressure, tire pressure and upcoming car<br \/>\nmaintenance needs.<\/p>\n<hr \/>\n<h3>More Information on Analytics<\/h3>\n<p>Would you like to learn more about <a href=\"https:\/\/www.bruceclay.com\/analytics\/google-analytics\/\">website analytics programs<\/a>?<\/p>\n<p>If you want a quote for one of the specific services above, complete the <a class=\"LB\" href=\"https:\/\/www.bruceclay.com\/au\/#footer-section\" rel=\"#LBquoteform\">Analytics proposal request form<\/a>. Of course, if you have questions, please contact us toll free at (866) 517-1900.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website Analytics Services Whether your site is a lead generation site or an ecommerce site, you need to understand how well your site is working to achieve your business goals. Unfortunately if you do not have a web analytics service, it is very challenging to know how to improve your site to achieve your business [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":62564,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-62740","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>Web Analytics Services - Site Metrics - SEOToolSet\u00ae | Bruce Clay Australia<\/title>\n<meta name=\"description\" content=\"Each Web site metrics come Bruce Clay&#039;s world class consulting Web analytics services. 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