{"id":63148,"date":"2019-04-07T22:33:07","date_gmt":"2019-04-08T05:33:07","guid":{"rendered":"https:\/\/www.bruceclay.com\/au\/\/?page_id=63148"},"modified":"2024-01-05T14:12:40","modified_gmt":"2024-01-05T03:12:40","slug":"auto-care-business","status":"publish","type":"page","link":"https:\/\/www.bruceclay.com\/au\/case-studies\/auto-care-business\/","title":{"rendered":"Performance Tuning the PPC Campaigns of a National Auto Services Company"},"content":{"rendered":"<p><strong>With AdWords spend above $100K per month, a national \u200bauto services chain turned to Bruce Clay \u200bto maximise its pay-per-click ad performance.<br \/>\n<\/strong><\/p>\n<p><strong><img decoding=\"async\" class=\"fullimg\" style=\"margin: 5px\" src=\"\/wp-content\/uploads\/2019\/04\/ppc-performance-tuned-up-case-study.jpg\" alt=\"PPC performance tuned up - case study\" \/><\/strong><\/p>\n<h2>Business Goals at the Outset<\/h2>\n<p>A Fortune 1000 company with a nationwide chain of auto service centres needed to:<\/p>\n<ul>\n<li>Drive more business without increasing advertising spend<\/li>\n<li>Decrease the average cost per conversion (CPC)<\/li>\n<\/ul>\n<h2>What We Did<\/h2>\n<p>Our <a href=\"https:\/\/www.bruceclay.com\/au\/\/ppc\/services\/?utm_source=casestudy&amp;utm_medium=website&amp;utm_campaign=ppc\">PPC services<\/a> team went to work to maximise this client&#8217;s large ad budget with a three-step approach.<\/p>\n<ol>\n<li><strong>Checked AdWords \u200btracking:<\/strong> We first verified that tracking was set up properly\u200b and quality assured\u200b in order to accurately monitor ad click-throughs and calls.<\/li>\n<li><strong>Segmented campaigns:<\/strong> Next we evaluated and segmented campaigns into the most efficient budget groups.<\/li>\n<li><strong>\u200bImplemented \u200badvanced bid optimisation:<\/strong> \u200bOur PPC analysts deployed a CPA Optimiser to manage campaigns using AdWords conversion scripts. \u200bThe phased implementation across all accounts took two weeks.<\/li>\n<\/ol>\n<h2>Results Were Immediate<\/h2>\n<p>Once we launched the CPA Optimiser on their reconfigured campaigns, the results were stunning and immediate in both categories: services and product sales.<\/p>\n<p><strong>Product Sales Category Results:<\/strong>\u200b<\/p>\n<ul>\n<li>Clicks increased 15 percent.<\/li>\n<li>Average CPC decreased 43 percent.<\/li>\n<li>Conversions increased 26 percent.<\/li>\n<li><em>Overall cost per conversion decreased 41 percent.<\/em><\/li>\n<\/ul>\n<p><strong>Services Category Results:<\/strong>\u200b<\/p>\n<ul>\n<li>Clicks increased 65 percent.<\/li>\n<li>Average CPC went down 32 percent.<\/li>\n<li>Conversions increased 55 percent.<\/li>\n<li><em>Overall cost per conversion decreased 28 percent.<\/em><\/li>\n<\/ul>\n<hr \/>\n<p><em><strong>W\u200bant to talk about improving your \u200bPPC campaign performance? Call us today at 1300 732 734.<\/strong><\/em><\/p>\n<hr \/>\n<p style=\"text-align: center\"><em><a href=\"https:\/\/www.bruceclay.com\/au\/\/case-studies\/\">See more case studies<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With AdWords spend above $100K per month, a national \u200bauto services chain turned to Bruce Clay \u200bto maximise its pay-per-click ad performance. Business Goals at the Outset A Fortune 1000 company with a nationwide chain of auto service centres needed to: Drive more business without increasing advertising spend Decrease the average cost per conversion (CPC) [&hellip;]<\/p>\n","protected":false},"author":101022,"featured_media":0,"parent":55889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"tags":[],"class_list":["post-63148","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<title>PPC Case Study on Advanced Bid Optimization for National Auto Services Chain | Bruce Clay Australia<\/title>\n<meta name=\"description\" content=\"Our SEM specialists helped this Fortune 1000 national chain tune up its AdWords performance. 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In this PPC case study, see how we increased clicks and conversions while lowering the cost per click (CPC) by up to 41 percent!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bruceclay.com\/au\/case-studies\/auto-care-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Bruce Clay Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-05T03:12:40+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/au\\\/case-studies\\\/auto-care-business\\\/\",\"url\":\"https:\\\/\\\/www.bruceclay.com\\\/au\\\/case-studies\\\/auto-care-business\\\/\",\"name\":\"PPC Case Study on Advanced Bid Optimization for National Auto Services Chain | Bruce Clay Australia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bruceclay.com\\\/au\\\/#website\"},\"datePublished\":\"2019-04-08T05:33:07+00:00\",\"dateModified\":\"2024-01-05T03:12:40+00:00\",\"description\":\"Our SEM specialists helped this Fortune 1000 national chain tune up its AdWords performance. 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