92% of online shoppers consider reviews in their buying decisions.

67% (two out of three) companies note that customer service in social media is gaining importance.

If your business is in business it’s because you’ve committed to a new set of marketing best practices. Marketing in the digital age is centered on being open about your professional mission, prioritizing your customers’ voices, cutting back on the sales pitches, and getting noticed for going above and beyond.

… Which brings us to Snapchat.

Snapchat is a social platform whose community rewards openness, intimacy and authenticity.

It’s the app millennials (17- to 34-year-olds) use to chat with friends and get their entertainment and lifestyle news.

Is your business courting millennials?

Here’s why Snapchat is good for business and 15 tips to get you up and running on Snapchat.