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October 28, 2011

Friday Recap: Sugar Attack Edition

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Happy Friday, boos and ghouls. If you <3 Halloween as much as I do, you already have your two+ costumes ready for the festivities.  I, for one, am relieved that the whole bite-size candy thing is going away in less than a week (Bruce, please stop filling your candy dish up after Monday. K thanks). Let’s start the Friday Recap off with some modern-day juggling art, shall we?

In social sharing news, StumbleUpon builds a case for longer content shelf life in this infographic on the lifecycle of a Web page on StumbleUpon. Explain this one though: a post we wrote about WordStream more than a year ago on the Bruce Clay blog consistently grows it tweets month over month, and is the highest-grossing tweet count we’ve ever seen on any of our posts. Thoughts?

Speaking of Twitter, looks like it  rolled out a new timeline feature that allows users to click on individual tweets to expand the conversation and follow other things like retweets. Thank you, Twitter, you just increased my productivity by 10 percent.

We can always learn something from those businesses that have wildly popular marketing campaigns (Old Spice, anyone?), and today’s lesson comes from McDonald’s and its mysterious McRib offering. The lesson? Scarcity and elusiveness in a product offering creates buzz and yearning for said product – if it’s well-known and likes to begin with.

You’ll laugh, you’ll cry, you’ll remember how devoid of quality and logic 75 percent of the movies out there are in this parody on modern-day films; it’s Shark Pool, a tale of young friends whose pool party takes a turn for the worse when it becomes infested with a shark. Watch as these young adults, caught in emotional turmoil, try to figure out how not to get killed by the shark in the pool.

Really, Google?

Sexist Google

— This post showed up on Tosh.0 this week; after I laughed out loud, I performed the search myself and didn’t get the same results, so either the queries were manipulated on purpose prior to get this, or it’s the result of behavioral targeting for this person is my guess.

Barbie caused a stir this week when the tattooed edition of the doll from L.A.-based fashion company Tokidoki went up for sale. Mounds of news bits on how this doll was not appropriate for children feverishly hit the wire, while everyone seemed to be missing the point: this was a limited-edition doll created for adults. Some parents said the tattooed doll was not giving children a positive image. Really? ‘Cause I thought the whole unrealistic representation of female beauty that Barbie has always represented to young girls might be the bigger problem – no?

The Internet world is a very unpredictable one; what’s here one day, is gone the next. Nostradamus may have been hard-pressed to make predictions in modern day tech events. In this post on SteelCast, author Courtney Bishop talks about predictions in Internet and tech that never quite came true. Bruce Clay is also in the predictions business; if anyone wants their fortunes read, we’re setting up a crystal ball in the corner of his office, fortune-teller hat and all.

Over at, the topics of how Google makes algorithm changes and how humans make a difference to your site’s ranking is discussed. The post covers everything from how Google’s algo changes to how to survive a manual review of your site by Google. We’ve also had some related posts, like how to create quality content on the Web, and how to keep Panda happy with your site.  Check ‘em out!

Welp, that wraps it up for today — excuse me while I go get my sugar buzz on. If you celebrate it, have a great Halloween weekend, everyone.

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2 responses to “Friday Recap: Sugar Attack Edition”

  1. Jessica Lee writes:

    Andy, so true! Have a good one and thanks for reading.

  2. Andy @ FirstFound writes:

    I don’t think we can ever stop learning from Old Spice…

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