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August 27, 2010

Friday Recap: Cheeseburger Edition

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Can I get a hallelujah for Friday? Here are some fun and interesting stories to get you to your weekend.

First, how about a trip in the time machine? Employee orientation videos from Wendy’s make a good point. People learn better when instructions are rapped, with belting riffs and glamour shot lighting. [I feel like I’m ready for an exciting career in fast food. –Susan]

At least Wendy’s was trying to reach their team in a popular medium of the time. Knowing your audience and their interests is an important part of building community. Ben Huh, founder of Cheezburger Network, knows a thing or two about online community management. He was my guest on this week’s SEM Synergy and I couldn’t share this with you earlier, as I was in video editing purgatory, but now I can!

(Quick cheeseburger aside: Take a look at what happens to the food in your tummy. Your insides can be a very inhospitable place.)

Online communities were a topic of discussion this week across the Digital marketing industry. At Sphinn, the search marketing social news network, the moderation team has announced a renewed effort to maintain a high level of community discourse and content quality.

Outspoken Media is also doing the same with its engaged community base. Lisa Barone brings together the pieces of the community management discussion with repercussions on brand, the effect of conversation that has strayed from author intent, and personal responsibility for the ripple effect.

The search community took a turn at expressing its interests by voting in the Eightfold Logic poll: who’s been in search the longest? Guess who won!

Bruce Clay Australia’s Kate Gamble is in town this week for our updated SEO training, and she celebrated her birthday with the gang yesterday! Happy birthday, Kate! Here are a few shots of the festivities:

Have you cast your vote yet for the final shuttle wakeup music? The Star Trek Theme Song is leading the pack with 34% of the vote as of this writing. The final mission launches on November 1. [A vote for Star Trek is a vote for the future! –Susan]

Here’s another song for the geek set. A ukulele and a little love for CSS3 makes for beautiful music.

What did you do when your mom wanted to be your friend on Facebook? Did you hesitate to accept the request? It’s a question people are dealing with more and more as the number of older Americans joining social media increases. Social media usage among 65-year-olds and older doubled from 2009 to 2010!

Adding friends on Facebook usually elicits those warm fuzzy feelings, whereas blocking people is no fun for anyone. Facebook’s CEO Mark Zuckerberg seems immune to the latter, however, as it’s impossible to block him. Apparently if a user has been blocked by too many people, Facebook assumes that there is a malicious cause behind it and stops the action.

If you ask me, Facebook’s power trip is extending too far. It’s suing a startup called because in the social space, they claim, all your “book” are belong to them.

And with that, it’s time to book it to the weekend. Have a good one, friends!

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5 responses to “Friday Recap: Cheeseburger Edition”

  1. Virginia Nussey writes:

    Cheezburgers often move me to the point of song as well. :D

  2. Man Ray writes:

    I can haz Wendy’s cheezeburgerz ,while rapping to the fizzing of my Coke. Great recap and interview Virginia. And Belated happy birthday Ms.Gamble.

  3. Kate Gamble writes:

    Great recap Virginia!

    And a Massive Thanks to all the BCI team for helping me celebrate my birthday… The plan was to keep it low key as I was so far from home, but thanks to someone from the Bruce Clay Australia office (…Jeremy!!) letting the cat out of the bag there was suddelny singing, flowers, ballons and even pretty butterflys (that now have pride of place on my desk back in Sydney)!

    Was a great excuse for a fabulous day and a very fun night out!

    Missing everyone already!

  4. Virginia Nussey writes:


  5. Warner Carter writes:

    hallelujah for Friday. Looks like a fun bunch!

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