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April 10, 2009

Friday Recap: Putting the Good Back in Friday Edition

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Happy Passover and Good Friday, dear readers. Not your cup of tea? In that case, happy Friday! If that’s not a good reason to celebrate, I’ve stumbled into some alternate reality.

Actually, that might explain why Paris Hilton is the most searched for celebrity on Twitter. Girl doesn’t even have an account! (Not to give her any ideas…)

Twitter was a little fussy this week. Users’ avatars went MIA and several sightings of the too smug Fail Whale caused some to wonder if our failable (or is it fallible) foe had mistaken the photos for fish food.

War (part 1 of 3)
Sample of “War” from ncomment
via Creative Commons

An epic three-part Web comic began this week. The first installment of War set a very high bar for this series about the quest for social network dominance. What will happen next? Find out in two weeks!

I’ve always been a fan of Meat Loaf. Not the tasty meat mashup, silly! I’m talkin’ ’bout Meat Loaf, the triple threat. It’s not everyday you hear about a singer/actor/SEO giving out Digital marketing advice. Meat Loaf doled out sage words on online branding at a recent press conference. Of course, a guy that can launch an entertainment career despite being named after a cafeteria favorite probably knows a thing or two about branding.

More branding advice this week came from Web Marketing Today in part one of Defining Your Business Purpose. With the branding cornerstones trust and authority playing their biggest role yet for SEO, it’s a good idea to keep in mind a few helpful guidelines.

And once you’ve defined your mission, your strategy and your focus, be sure to keep on top of conversations that matter to you. Fantomaster has given us an online media dashboard to add to the rep management arsenal: Addict-o-matic. Also on the tools front, Kenny Hyder rounded up the Digital marketing tools that got the best buzz at IM Spring Break last week.

Some cool statistics, theories and case studies came out this week regarding online video. MarketingSherpa published the reported cost of viral videos as disclosed by more than 1,000 marketers. Of those surveyed, 11 percent say they made videos for nothing while most respondents (30 percent) shelled out $1,000 to $10,000.

Creative Cost for Viral Video Production

ReelSEO has pulled together Celebrity Apprentice contestants’ viral video attempts. If you can get through the insulting videos and dumb assumptions, you’ll find some nuggets for the picking. Over at the Local SEO Guide, there’s a captivating hypothesis about what YouTube is doing with nofollow. It has the intrigue of a thriller coupled with the energy of an action. Oh, and crack. Lots and lots of crack.

I must give you my rave review of the Bacon Explosion Band. This laid-back blues tune features Loren Baker, Jeff Quipp and Tony Adam doing the vocals, with David Szetela on guitar. Never ones to disappoint, these fine lyrics were crafted with online marketing best practices in mind.

Things I learned from Boing Boing this week:

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