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June 25, 2010

Friday Recap: Summer Stroll Edition

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Happy Friday! Hope your first summer weekend kicks the happiest season off right! But before that, let’s take a sunny stroll through this week on the Web.

If it doesn’t feel like summer where you are yet, a chuckle is always good to get that warm fuzzy sensation running through your veins. The Internet had a good chuckle this week learning that the National Pork Board sent a cease and desist to ThinkGeek for stepping on the slogan “The Other White Meat” in their advertising for unicorn meat. What the pork people really need is a serving of Sasquatch — I hear it improves sarcasm detection.

cupcake with heart
CC BY SA 2.0

BCI BFF Lisa Barone’s birthday is coming up Monday (happy early birthday, lady!) and she’s actually giving us a treat by organizing a kick-butt expert week while she takes a much-deserved vacation. I’ll be taking a turn on the Outspoken Media blog a week from Monday and OMG am I nervous. She didn’t set up any pressure in her announcement post or anything. Excuse me while I dispose of any trace of my fingernails.

I’ll do my best to bring it, and now Bing wants to bring it to the entertainment sector with their just-released Entertainment search vertical. [Andy Beal created a great Reader’s Digest version of the lengthy announcement —Susan] Music, movies, TV, games and video games are featured in fine form, although investors are as nervous as ever as Microsoft continues to aggressively pursue search.

Speaking of the movie biz, Dr. Pete’s Matt Cutts movie marathon helpfully distills all the key scenes from Google Web spam exterminator Matt Cutts’ voluminous video library. Highly recommended viewing, even if just for the hilarious images and the coif conspiracy!

Image pages are getting a makeover on Flickr, boasting embiggened photos, maps of where photos were captured, improved navigation and other elements to help the photo tell its story. (Also, sneak-attack pandas.)

The World Cup is the source of lively stories and powerful imagery and eventually, a new Google doodle. 35,000 children around the world participated in the “I love football” doodle contest and now the title of international winner is up for a vote through June 28.

Small Biz Discovery Contest logo

P.S. While you’re in the voting spirit you should cast your vote for the article you think earned the author a grand prize pass to SES San Francisco. The ballot box will be closing next Wednesday, so please let us know which small businesses SEO or social media recommendation is your favorite! Remember, a pass to SEO training and the biggest search marketing conference of the year is on the line!

Meanwhile, allegations are mounting that Google is giving an unfair pass to Mahalo for link farming. The evidence of low-quality pages as a link network cover is pretty strong, so whether this is a case of big brand favoritism or a larger picture we haven’t detected remains to be seen.

In an ongoing effort to help Internet users detect when they’re the subject of ad targeting online, a trial of the self-regulating Power Eye system will soon make its way to the Web. Ads of participating advertisers will have an icon in the upper right corner. When the icon is moused over, the user will see the data that was used to target that ad. It also offers the option to opt-out of future targeting from that advertiser.

It’s kind of nice that online advertising is reaching a new level of civility. Social media, it seems, is not quite so polite. According to a recent survey, 39 percent of the American public is “tuning out” of social media (including defriending or blocking individual users, no longer visiting a site or dropping out of a club or community), citing rude discourse.

Now, if you’re a brand marketing with social media, it’s important to get network users tuning in rather than out. One Facebook fan page grew their number of fans from 3,000 to 40,000 in just four days, and offer themselves up as a case study in serious success.

Things I learned from Boing Boing this week:

  • There’s an emerging problem with the iPhone, and it doesn’t have anything to do with dropped calls. No. More and more people are becoming allergic.
  • Early numbers are show that a new registration wall on UK newspaper The Times instantly cut readership 50 percent.
  • Should we take the north route or south route? Science says you’ll pick the south route.
  • And the award for world’s best dinosaur ever is…
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2 responses to “Friday Recap: Summer Stroll Edition”

  1. Virginia Nussey writes:

    Aaaaaahhh!!! Not our 90 year old reader base!

  2. Alan Bleiweiss writes:

    To whom it may concern,

    It has come to our attention (thanks to an inter-office affair with an admin assistant over at the National Pork Board), that is currently infringing on the Reader’s Digest(r) name and likeness in a blog post entitled “Friday Recap: Summer Stroll Edition”. You are hereby ordered to cease and desist such infringement forthwith. Failure to comply with this directive shall be met with swift and sure recourse. Such as having hordes of our 90 year old readers initiate a boycott of your blog. Or some other similar overwhelmingly compelling action.


    Doowey Haveno Humour, Esq.
    Readers Digest Legal Division

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