I made the case in my last post that a website’s online sentiment now affects search engine rankings. That’s because Google evaluates a website’s quality based on three factors — expertise, authoritativeness, and trustworthiness (E-E-A-T). Sentiment indicates reputation, which indicates trustworthiness. However, if the sentiment is negative, it can damage a reputation. My belief is … Continue reading How to Use Sentiment Analysis to Strengthen SEO Trustworthiness