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SEO Penalty Assessment Service

The SEO Penalty Assessment service provided by Bruce Clay, Inc. is designed to give clients an in-depth analysis of their site. It identifies areas where the site fails to meet Google best practices and where repairs are needed to overcome a ranking drop. The penalty assessment service enables clients to quickly learn the factors seen as resulting in the penalty, and produces a repair roadmap. This SEO Penalty Audit is designed to identify Google Penguin recovery and Panda issues for your site with actionable task lists and procedures for correcting problems. We also offer Google penalty removal and cleanup services to supplement this audit report and to aid with Google penguin recovery. If time is money and if you need prompt and trained recovery services then contact us now at +41 91 682 95 83 for a quote.

This Internet marketing service produces a series of “engineering” task lists delivered over a 4 week period, summarized in a formal and detailed report the following week that covers major organic search engine ranking factors that are not properly implemented on your web site or link networks. Our analysis identifies the barriers to SEO that should be repaired immediately. This is a five week project with periodic reports (approximately each 10 days) to address your ranking issues.

For details on this program please call us at +41 91 682 95 83 now!

We include these Penguin penalty topics, and a few more:
  • Link analysis – Inorganic/unnatural link evaluation
  • Link analysis from Google Webmaster Tools link reports
  • Link analysis utilizing our proprietary tools
  • Anchor text analysis
  • Identification of links that need to be pruned, general pruning guidelines and recommendations for how to submit for reconsideration.
  • On-page Google Guidelines violations testing (spam audit) – Check to find on-page spam violations (cloaking, hidden text, hidden links, etc). Looking at the home page plus up to eight top silo landing pages or different types of pages (category, subcategory, product pages)
  • Content quality evaluation – A check for duplicate content and other poor quality content
  • Detailed plagiarism check for main content
  • Penguin penalty check – Check for any other possible Penguin related problems, such as the "cupcake effect" or "over-optimization" as research indicates appropriate

We also offer Google penalty removal and cleanup services as a continuation of our penalty assessment. The amount of time is difficult to determine in advance as the poor websites may be out of business, or happy to comply, and so the project could be lengthy. We will quote for time estimated to cleanup the Google penalty, but we cannot guarantee results - Google does not assist in this process and linking sites are beyond our control. But if it is not done then the penalty remains so there is usually no choice but to remove bad links.

We also include a seat in our SEOToolSet Standard SEO Training Course ($1,795 value) plus a 12 month Standard subscription to our SEO tools (an additional $899 value), shown via surveys as a top-rated SEO class. The fee for our SEO Penalty Audit starts at just $7995 which covers most sites – very large sites will have a higher fee proportional to the site complexity and damage to repair. And if you want Google penguin recovery implementation help, we do that too! Call us at +41 91 682 95 83 now.

For more information about our SEO Penalty Assessment and our other search engine marketing services, please complete the SEO proposal request form.

We also offer the following search engine optimization service programs:


The Step-By-Step Guide to Link Pruning

In April Google made a significant change to its search ranking algorithm. The change, now known as the Penguin Update, improves the detection of ranking manipulation based on link value and downgrades a site's rankings in turn. Execute our four-step plan to remove the damaging links in Penguin's cross hair.

Google Panda Algorithm Update Sets Sights on Content Quality

Panda addresses the problem of duplicate content, spun content and scraped content. While not everyone may agree on the definition of low-quality content, people tend to recognize it and agree upon it when they see it. What does that mean to the average site owner? Keep paying attention to the quality of your content in preparation for continuous roll outs of Panda.

3 Ways to Keep Google Panda Fed and Happy

Understand the tried and true methods that ensure quality in Web content for SEO. There are three things we think keeps Panda fed and happy: authoritative, diligent and in-depth content; following Google quality guidelines; and siloing content to create a themed site.

Is There an Algorithm-Resistant SEO Strategy?

To a certain degree, site owners and SEOs will always be reacting to Google’s initiatives. For example, if Google changes its results page layout to push organic results lower down the page in favor of ads, or to include local entries or feature more videos or social media aspects, then the tactics of the site owner to market the site will likely change.